Does Facebook have a place in your small business social media strategy? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base and market your business.

1. FaceBook Biggest. Social. Network. Rhonda Hurwitz February 5, 2011

2. Online Marketing: We’re Connected, 24/7 Socially connected consumers: -- Gen Y; 10+ hrs./day! -- Boomers 5+ hrs./day The Social Network “Trifecta”: -- FaceBook, Twitter, Linked in The average person has 120 friends on FaceBook -- 78% consumers trust peer recommendations over advertising

3. Should EveryBusiness be on FaceBook?

4. The Social Media Bandwagon …

6. Who is my target? On FaceBook?

7. What incentive is there for people to become a fan?

8. What messages will spur action?

9. Who will manage it all?

10. How will I measure success?Goals + Audience + $$$

11. How to Grow Your Business With FaceBook Create a Business Page 2. Personality, Daily Interaction 3 “E”’s: Educate, Entertainment, Exclusives PROMOTE YOUR PAGE, BUILD YOUR REACH Be Prepared: It Takes Time

12. FaceBook Basics (Glossary) Profiles = People (friends) Business Pages = Businesses (fans, likes) ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases ) ------------------------------ Group pages = People with shared interests (members) like a club Community pages = shared experience (like cooking)

13. How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page

14. To Create a Business Page:http://www.facebook.com/pages/create

15. What Not to Do!

16. Example of Excellent Local Business Page It’s all about your customer, not you!

17. Show Your Personality, Not Your Sales Pitch!

18. Design A business page, tabs and content that supports your brand, while engaging customers & prospects.

20. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio

21. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.)

22. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often w /fresh engaging content Be Creative! (Events, Videos, Photos, Contests)

23. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps

24. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media

25. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media -- Publicize: “Suggest to Friends”, Personal profile link, Personal Status Updates, Marketing (next page)

27. Add URL to Email Signature

28. Invite contacts via email (outside of Fb)

30. Promote link in twitter, linked in, blog, etc

31. Use “share” msg. to profile

32. Upload event photos, invite fans to tag

33. Targeted Fb Ads, and more!(More Marketing Tips in the Appendix)

34. FaceBook Page Dashboard: >> Edit Page >> Menu >> Marketing << Edit Page

35. You Have a FaceBook Business Page: Now What?

36. FaceBook Promotions: --on wall (samples below), or on tab (Wildfire app, appendix)

37. FaceBook Landing Pages (Welcome Tabs): Sample (missed opportunity, no call to action) (More landing Page samples In Appendix)

38. FaceBook Advertising:

39. FaceBook Advertising: Test! -- Low Out of Pocket, Targeted -- People Don’t Like To leave Fb -- Test, Test, Test !!!

40. Summary: FaceBook Business Basics Status message 1-3x/day, -- Show your personality! Be engaging and interesting! Not one way: always respond! -- Ask a question, to keep thread going! Offer Value: Expert tips, FAQ’s, offers Not a Magic Wand: leverage other marketing activities --PR, Direct Mail, Newsletters, etc. No Spam.

41. Where Will I Find the Time? Make Time! (your competition will). -- ROI on Advertising has Declined -- Trading Dollars for Time -- Customers = Ambassadors -- Stick With It !

42. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/rhondahurwitz http://shemeansbusiness.wordpress.com

43. HELPFUL FACEBOOK RESOURCES: Helpful FaceBook pages, when you’re stuck: marismith (***the best***) weteachfacebook social@bloggingtracker For Great FaceBook Marketing Tips: Social Media Examiner Go to www.socialmediaexaminer.com, and search “facebook”, i.e., http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/ http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/ http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/ For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#! Sample: SME has 100’s of Articles.

44. Appendix #1: FaceBook Measurement (Insights) Set Goals, Analyze What’s Working! i.e., # fans growing? Fans commenting? Traffic >> Website?

46. Networked Blogs

47. Extended Info

48. Twitter for Pages

49. Constant Contact “Join My Mailing List”

51. Appendix #4: Misc. FAQ’s How to Run Promotions: Link to FaceBook Promotion Guidelines: http://www.facebook.com/promotions_guidelines.php ***How to Get Around FaceBook Promotion Rules *** Install Wildfire app: www.wildfireapp.com/ How to Install an App: >>Edit my Page >> Apps >> Search for App >> Add to Page How to claim Vanity URL: Facebook.com/username How to Link Facebook to Twitter: Facebook.com/twitter

52. Sample: Effective Landing Pages