PRESENTED BY:
Deepak D.S
Siva Jagadish Kumar.M
Sarthak Sharma
Sudarshan S
Hari Prasad
Megha sheoran
Linen
Linen is obtained from flax, a bast fiber taken from the
stalk of the plant.
The luster is from the natural wax content.
Colour - creamy white to light tan
This fiber can be easily dyed and the color does not
fade when washed.
Linen does wrinkle easily but also presses easily.
Linen, like cotton, can also be boiled without
damaging the fiber.
Properties of Linen
Allergy-free
Absorbs humidity and allows the skin to breathe,
Antistatic, antibacterial and low elasticity
Linen can be washed many times without alteration.
It is able to absorb up to 20 times its weight in
moisture before it feels damp.
Linen Fiber availability
IRELAND
ITALY
BELGIUM
CHINA
France
Hollond
Linen Yarn cost vis-a-vis other fiber
Linen yarns are represented in linen count / Nm
Linen count NL = 2.8 Ne(Cotton count)
Nm= 1.693 Ne
0
100
200
300
400
500
600
700
24s Combed Cotton 24s Viscose 24s Linen
Cost Per Kg (Rs)
Cost Per Kg (Rs)
Linen blends
Linen is blended with most of the fibers such as:
Cotton
Silk
Viscose/Lyocel
Wool
Bamboo
Linen Uses In Apparels
Mens clothing:
shirts, trousers, suits, sweaters, shots
Women’s clothing:
tops, shirts, blouse, skirts, scarf
Linen Prices in different apparel
categories for men
Shirt: 45$-70$
Trouser: 55$-80$
Suit: 150$-225$
Sweater: 90$-110$
Shots : 30$-50$
Linen Prices in different apparel
categories for women
Shirts : 30$-60$
Top : 15$-30$
Skirt : 40$-55$
Blouse : 30$-40$
Scarf : 20$-25$
Customer Segment For 100% Linen
AGE : 25-50
INCOME: Rs 45,000 and above
STATUS: High End People
TYPE OF OCCUPATION: Top level executives
REGION OF COUNTRY: Hot, Humid climate
Price Range of Shirts: Rs 2500 and above
Customer Segment For Linen Blends
AGE : 25-50
INCOME: Rs 25,000 and above
STATUS: Middle Class People
TYPE OF OCCUPATION: Middle Mgmt people
REGION OF COUNTRY: Hot, Humid climate
Price Range of Shirts: Rs 800 and above
Linen Fabrics :
Linen is not directly Blended at Fiber stage.
It is blended during weaving so theoratically any
variety of blend is possible
100% linen fabrics cost more than Rs 800 per meter for
54” width Fabric
Blends are available from Rs 300 meter for 54” width
Fabric
Construction for 100% linen
QUALITY CONSTRUCTION
10X10 24X24
16X14 28X24
16X16 28X28
20X20 28X28
25X25 36X32
30X30 36X32
40X40 44X42
44X44 44X42
50X50 52X46
60X60 52X52
Construction for cotton/linen &
viscose/linen
QUALITY CONSTRUCTION
12X12 38X38
20X20 48X48
2/12X2/12 28X28
2/20X12 40X36
2/20X2/20 36X32
2/30X12 50X36
2/40X6 50X36
2/40X8 50X36
2/40X12 50X36
Major Linen fabric Manufacturers
in India
M/s Jaya Shree Textiles
M/s VSM Weaves
M/s Bala Vignan Textiles
Major suppliers of Linen Fabric- India
Shre Panchanan Appartment,2nd Floor,2 B,233, Canal
Street, Shribhimi
zED AAR EXPORTS, bhagalpur.
BASANT TEXTILE INDUSTRIES.
266, Agraharam Street, Near Annaimary School,
Erode, Tamil Nadu, India Zip: 638001
APPAREL BRANDS OFFERING LINEN
IN INDIA
Color Plus,
Zodiac
Louis Philippe
Allen Solly
Van Heusen
Benetton
Blackberry's
Levis
Manzoni
Major Suppliers from China
Harbin Sunshine Linen Textile (Group) Co., Ltd.
1-5/F, No.119 Changjiang Road, Nangang Concentration Area, Development Zone ,
Harbin, Heilongjiang, China Zip: 150090
Anhui Enjoytown Textiles Co., Ltd
Lianmeng Residential Committee, East Suburb Office, Shizishan District, Tongling,
Anhui, China Zip: 244000
Hangzhou Hangmin Meishida Printing & Dyeing Co., Ltd.
No.1, Renmin Road, Kanshan Town, Xiaoshan, Hangzhou, Zhejiang, China Zip:
311243
Shaoxing Seabird Textiles Co., Ltd.
Room 407,Building A1, 240 East Yan'an Road, Shaoxing, Zhejiang, China
Haian Lianfa Tangren Weaving Co., Ltd.
No. 31,Hai'an Minying Industry and Trade Zone, Hai'an County, Nantong, Jiangsu,
China
Strength of linen Market in INDIA
Linen came to India in 1949 by Birla fabrics.
linen is most suitable for hot countries, and very good
for summer season.
Production system is much flexible and can produce
any sort of products.
Can be easily imported by indian traders.
Weakness of linen Market in INDIA
Linen can not be cultivated in India.
Most People give less importence to comfort, and more
importence to money.
Less Awareness of properties of Linen.
Only few companies are there in production capacity
of linen.
Opportunites of Linen in India
Linen texture is more familiar in india.
Desginers intrest in linen growing drastically.
People are more concentrating on comfort.
Brands like Colorplus, Allen solly, Zodiac, Louis
Philippe, Benetton are producing linen fabrics.
“Linen Club - The Ramp” by A.B group is promoting
linen exclusively.
Travellers are increasing drastically in india, creats an
opportunity to use of linen.
India - Threats
Linen has a texture of khadi, which can be easily
producable with very cheap rates in other materials.
Imitation of these garments is very easy and, india is
not having very strict rules on duplication of designs.
China’s Advantage in Linen
The main points which attract the world to china
Large volume of production capacity in both Linen
yarn & Fabric Production.
New linen market was opened at Harbin,
(Heilongjiang, China).
Area - 20,000 square meters.
Capacity - More than 500 dealers and agents.
China has production capacity of
Production in china (tonnes) - 103 000
(40,000 to 50,000 tons. In 2000)
Processing amount (tonnes) - 258 600
(100,000 tons in 2000)
Swot Analysis On European
Suppliers
Conclusion
References
http://www.binhaitimes.com/flax.html
http://www.justlinen.com/
http://www.tradeindia.com/exporters-
suppliers/c691/linen.html
http://www.ezilon.com/business/textiles_and_nonwo
vens/linen/index.shtml
www.Alibaba.com
http://www.zodiaconline.com/
http://www.colorplusonline.com/
http://textination.de/en/tiw/2009/TIW10072009.pdf
THANK YOU

Linen in india

  • 1.
    PRESENTED BY: Deepak D.S SivaJagadish Kumar.M Sarthak Sharma Sudarshan S Hari Prasad Megha sheoran
  • 2.
    Linen Linen is obtainedfrom flax, a bast fiber taken from the stalk of the plant. The luster is from the natural wax content. Colour - creamy white to light tan This fiber can be easily dyed and the color does not fade when washed. Linen does wrinkle easily but also presses easily. Linen, like cotton, can also be boiled without damaging the fiber.
  • 3.
    Properties of Linen Allergy-free Absorbshumidity and allows the skin to breathe, Antistatic, antibacterial and low elasticity Linen can be washed many times without alteration. It is able to absorb up to 20 times its weight in moisture before it feels damp.
  • 4.
  • 5.
    Linen Yarn costvis-a-vis other fiber Linen yarns are represented in linen count / Nm Linen count NL = 2.8 Ne(Cotton count) Nm= 1.693 Ne 0 100 200 300 400 500 600 700 24s Combed Cotton 24s Viscose 24s Linen Cost Per Kg (Rs) Cost Per Kg (Rs)
  • 6.
    Linen blends Linen isblended with most of the fibers such as: Cotton Silk Viscose/Lyocel Wool Bamboo
  • 7.
    Linen Uses InApparels Mens clothing: shirts, trousers, suits, sweaters, shots Women’s clothing: tops, shirts, blouse, skirts, scarf
  • 8.
    Linen Prices indifferent apparel categories for men Shirt: 45$-70$ Trouser: 55$-80$ Suit: 150$-225$ Sweater: 90$-110$ Shots : 30$-50$
  • 9.
    Linen Prices indifferent apparel categories for women Shirts : 30$-60$ Top : 15$-30$ Skirt : 40$-55$ Blouse : 30$-40$ Scarf : 20$-25$
  • 10.
    Customer Segment For100% Linen AGE : 25-50 INCOME: Rs 45,000 and above STATUS: High End People TYPE OF OCCUPATION: Top level executives REGION OF COUNTRY: Hot, Humid climate Price Range of Shirts: Rs 2500 and above
  • 11.
    Customer Segment ForLinen Blends AGE : 25-50 INCOME: Rs 25,000 and above STATUS: Middle Class People TYPE OF OCCUPATION: Middle Mgmt people REGION OF COUNTRY: Hot, Humid climate Price Range of Shirts: Rs 800 and above
  • 12.
    Linen Fabrics : Linenis not directly Blended at Fiber stage. It is blended during weaving so theoratically any variety of blend is possible 100% linen fabrics cost more than Rs 800 per meter for 54” width Fabric Blends are available from Rs 300 meter for 54” width Fabric
  • 13.
    Construction for 100%linen QUALITY CONSTRUCTION 10X10 24X24 16X14 28X24 16X16 28X28 20X20 28X28 25X25 36X32 30X30 36X32 40X40 44X42 44X44 44X42 50X50 52X46 60X60 52X52
  • 14.
    Construction for cotton/linen& viscose/linen QUALITY CONSTRUCTION 12X12 38X38 20X20 48X48 2/12X2/12 28X28 2/20X12 40X36 2/20X2/20 36X32 2/30X12 50X36 2/40X6 50X36 2/40X8 50X36 2/40X12 50X36
  • 15.
    Major Linen fabricManufacturers in India M/s Jaya Shree Textiles M/s VSM Weaves M/s Bala Vignan Textiles
  • 16.
    Major suppliers ofLinen Fabric- India Shre Panchanan Appartment,2nd Floor,2 B,233, Canal Street, Shribhimi zED AAR EXPORTS, bhagalpur. BASANT TEXTILE INDUSTRIES. 266, Agraharam Street, Near Annaimary School, Erode, Tamil Nadu, India Zip: 638001
  • 17.
    APPAREL BRANDS OFFERINGLINEN IN INDIA Color Plus, Zodiac Louis Philippe Allen Solly Van Heusen Benetton Blackberry's Levis Manzoni
  • 27.
    Major Suppliers fromChina Harbin Sunshine Linen Textile (Group) Co., Ltd. 1-5/F, No.119 Changjiang Road, Nangang Concentration Area, Development Zone , Harbin, Heilongjiang, China Zip: 150090 Anhui Enjoytown Textiles Co., Ltd Lianmeng Residential Committee, East Suburb Office, Shizishan District, Tongling, Anhui, China Zip: 244000 Hangzhou Hangmin Meishida Printing & Dyeing Co., Ltd. No.1, Renmin Road, Kanshan Town, Xiaoshan, Hangzhou, Zhejiang, China Zip: 311243 Shaoxing Seabird Textiles Co., Ltd. Room 407,Building A1, 240 East Yan'an Road, Shaoxing, Zhejiang, China Haian Lianfa Tangren Weaving Co., Ltd. No. 31,Hai'an Minying Industry and Trade Zone, Hai'an County, Nantong, Jiangsu, China
  • 28.
    Strength of linenMarket in INDIA Linen came to India in 1949 by Birla fabrics. linen is most suitable for hot countries, and very good for summer season. Production system is much flexible and can produce any sort of products. Can be easily imported by indian traders.
  • 29.
    Weakness of linenMarket in INDIA Linen can not be cultivated in India. Most People give less importence to comfort, and more importence to money. Less Awareness of properties of Linen. Only few companies are there in production capacity of linen.
  • 30.
    Opportunites of Linenin India Linen texture is more familiar in india. Desginers intrest in linen growing drastically. People are more concentrating on comfort. Brands like Colorplus, Allen solly, Zodiac, Louis Philippe, Benetton are producing linen fabrics. “Linen Club - The Ramp” by A.B group is promoting linen exclusively. Travellers are increasing drastically in india, creats an opportunity to use of linen.
  • 31.
    India - Threats Linenhas a texture of khadi, which can be easily producable with very cheap rates in other materials. Imitation of these garments is very easy and, india is not having very strict rules on duplication of designs.
  • 32.
    China’s Advantage inLinen The main points which attract the world to china Large volume of production capacity in both Linen yarn & Fabric Production. New linen market was opened at Harbin, (Heilongjiang, China). Area - 20,000 square meters. Capacity - More than 500 dealers and agents. China has production capacity of Production in china (tonnes) - 103 000 (40,000 to 50,000 tons. In 2000) Processing amount (tonnes) - 258 600 (100,000 tons in 2000)
  • 33.
    Swot Analysis OnEuropean Suppliers
  • 34.
  • 35.
  • 36.