structure of Apparel Industry
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The document describes the evolution of the structure of the apparel industry over 40 years through 5 distinct stages: 1) The immediate post-World War II era had a simple structure with sales, manufacturing, and CEO roles. 2) In the 1960s, marketing became important and was added to the structure. 3) In the late 1960s, design and merchandising roles were added. 4) In the 1970s-1980s, market research was incorporated and responsibilities shifted from production to consumer needs. 5) The current structure has specialized roles across marketing, merchandising, design, sourcing, manufacturing, and finance/administration.
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- 2. Structure of Apparel Industry Buying House Buyer Flow of Orders in Apparel Industry Manufacturer
- 3. Structure of Apparel Industry Over a period of time, Apparel Industry experienced dramatic growth and new technologies provided manufacturers with the ability to respond quickly to change.
- 4. Structure of Apparel Industry The position, responsibilities and authority of the apparel merchandiser evolved as apparel companies made the transition from the traditional focus on production efficiency to more focus on changing consumer needs.
- 5. Structure of Apparel Industry This evolution took place over 40 years and involved five distinct structural changes in the typical apparel organization.
- 6. Stage 1 President / Sales CEO Manufacturing The structure represents the immediate post World War II era.
- 7. Stage 2 President/CEO Sales Marketing Manufacturing Finance/Admin Advertising In the early 1960s, brand recognition became very important. The concept of marketing was embrace in by the apparel industry
- 8. Stage 3 President/CEO Marketing Advertising Sales Design In the late 60s Manufacturing Merchandising Finance/Admin
- 9. Stage 4 President/CEO Marketing Merchandising Market Research Advertising Sales In the 70s and 80s Manufacturing Designing Sourcing Finance/Admin
- 11. Departments in Garment Industry