"Golden Era of the Ethnic Wear in the Indian Content” a) Fabindia: a story of Indian fabrics b) Sell through analysis of ethnic wear

1. RESEARCH WORK:
Topic:
“Golden Era of the Ethnic Wear in the Indian Content”
a)Fabindia :a story of Indian fabrics
b)Sell through analysis of ethnic wear

2. Type of Fabric:
 FABINIDA uses almost 700 different kinds of fabrics for the various
products Some of the basic fabric are
Cotton silk Wool linen
 Some of the Derivative Fabric:
• Mangalgiri
• Pintuks
• Khadi
• Maheshwari
• Chikankari
• Jaali
Fabindia :A story of Indian Fabrics

3. Preparing of Fabric
Weaving Dyeing PrintingEmbellishment
Fibre
Yarn
Loom
Pattern design
Types
• Chemical Dye
• Vegetable Dye
• Acid Dye
• Chikankari
• Applique
• Kantha
• Mirror work
• Embroidery
Types :
Block printing
Screen printing

4. Bleaching - the yarn
Drying
Yarns hanks to spoolDying Dyed yarn
Wraping
Loomingof the yarn
Weaver on loom
Processing of developing fabric

5. i. Long kurta
ii. Med. Kurta
a) Women Indian
Fabric available in the category :
PRINTS Wovens
Cotton Prints Dobby
Ajrak Khadi
Dhar /Bagh Jali
Kalamkari Satna/ surbhi
Bandhini Ikat
MangalgiriPtd Silk
Chanderi/ Maheswari
Silk Matka
MangalgiriPln
PRINTS Wovens
Cotton Prints Mull Plain
Ajrak
MangalgiriPln
Dhar /Bagh cambric
Kalamkari Surbhi
Bandhini
MangalgiriPtd
iii. Pataila /Salwar
iv. Churidar
Fabric being used at Fabindia under particular category are:

6. b) Mens
fabric available in the category :
Category
COTTON
WOVEN
COTTON
PTD
SILK COT
(T/C) SILK LINEN WOOL
Long Kurta √ √ √ √ √ √
Short Kurta √ √ √ √ √
Kurta Super
Short √ √ √ √ √ √
Regular Shirts √ √ √ √ √ √
Bush shirt √ √ √
Fitted Shirts √ √ √ √ √
Churidar √ √
Pyjama √
Dhoti √ √
Ties √ √ √ √
Jackets & Coats √ √
Nehru Jacket √ √ √ √ √
Pants √ √ √ √
Short √ √
Sherwani √ √ √
Pathani √ √

7. c)Women Western
Fabric available in the category:
Category
COTTON
WOVEN
COTTON
PTD
SILK COT
(T/C) SILK LINEN WOOL
Long Kurta √ √ √ √ √ √
Short Kurta √ √ √ √ √
Kurta Super Short √ √ √ √ √ √
Regular Shirts √ √ √ √ √ √
Bush shirt √ √ √
Fitted Shirts √ √ √ √ √
Churidar √ √
Pyjama √
Dhoti √ √
Ties √ √ √ √
Jackets & Coats √ √
Nehru Jacket √ √ √ √ √
Pants √ √ √ √
Short √ √
Sherwani √ √ √
Pathani √ √

8. d) Garment Accessories
Fabric available in the category:
Category Fabrics
Dupatta Mull ,Kota ,Chanderi ,Maheshwari ,Tussar ,Silk Mulberry ,Organza ,Tissue
Stoles
Mull ,Kota ,Chanderi ,Maheshwari ,Linen ,Tussar ,Silk ,Silk Cotton ,Wool ,Wool
Silk
Sarees
Mull,cotton ,kota,mangalgiri,narayanpets,chanderi ,maheshwari ,silk cotton ,silk
tussar
Mufflers Wool ,Wool silk
Shawls Wool, wool cotton ,wool silk

9. e)Kids:
Fabric available in the category
Category Fabric
Boys
Cotton printed , Mangalgiri , Surbhi , Satna , Dobby, Silk (matka , muga ), khadi , Jali,
Tanka, Tussar /cotton plain
Girls
Cotton(plain / printed ) ,Cotton woven like dobby and surbhi ,Mangalagiri(plain/zari
border) , Silk, Mull
Infants Cotton Printed , Mangalagiri, Cotton woven like surbhi / dobby , Satna, Tanka , jali

10. Objective : To analysis how by keeping the fabric, hues and
print constant ,with variation in style reflects.
Theme :Indigo Collection
Printing : Dabu
Category : Women indian
Fabric : Cotton Printed ,khadi cotton
To proceed on with the further understanding of the fabric :
I took one theme to work on :

11. Mood board

12.  The Indigo Diaries is an expression of unpredictability that marks many
resist dyed processes which use Indigo dyeing.
 Inspiration : relies heavily on chance, within these planes of chance &
limitations that we discover the true Art of resist dyeing and printing in
Indigo.
 Mud resist printing or Dabu is the prominent Resist print technique
used in this collection .
Dabu is a laborious hand block printing technique from rajasthan using
vegetable dyes .
fabric is prepared for printing through several
Washing Remove Impurties Pattern Created printing done
using mud paste
 Process uses:
• Hand block impressions
• Multiple dyeing steps to achieve the layered beauty of the printed fabric
Introduction :

13. Techniques styles Trims Fabric
Jamdani Flowing Anghrakhas Contrast color trim Khadi
Mukaish bias cuts Piping Mulld
Leheriya empire line Gold Highlights Cambric
Batik multi-panels Tie- ups Mangalgiri
front open styles Godets Chanderi
shoulder panel
shoulder lines
yoke variations.
 The Collection use Dabu prints as an anchor technique.
 The look has a good balance of bold and dramatic language
 Beautiful surfaces have been created using “cracked “ batik effects with
dabu as well as over-printing to bring us the beauty of double indigo
dyeing process.
Below tables shows various details about the collection :
About the collection

14. Styles worked on :

15. Collection of the Indigo Theme

16. b)Sell through analysis of ethnic wear
Category :Women Indian /Ethnic Wear
Sub -Category including :
i. Med kurta
ii. LongKurta
iii. Salwar
iv. Churidar
v. kaftan
vi. Patiala
Objective :
To analysis the sale of the particular merchandise in ethnic wear as winning and
losing product .

17. • Winning product
1. Sub –Category : Med kurta
Time Span : 1st oct ,2013 to 31st March,2014
Women Indian
Department Category Fabric sold QOH ordered Qty.
sell through
anaylsis
Women Indian Med kurta Cotton 48161 27253 60000 80%
Tus/cot 6155 1552 8000 77%
Silk 10812 4144 15000 72%
65128 83000 78%
Sell through = Sold qty/Total order qty.
Input :
Due to the festive period of span all the fabric wise sales is
Satisfactory.

18. Time Span : 1st oct ,2013 to 31st March,2014
Women Indian
Department Category Fabric sold QOH ordered Qty. sell through anaylsis
Women Indian kaftan Cotton 504 723 1500 34%
Tus/cot 0 0 0 0%
Silk 0 0 0 0%
504 1500 34%
Losing product
1. Sub –Category : Kaftan
Input :
Kaftan is doing very low sales due to fitting problems it looks
baggy because of that the comfortable factor is lacking .
Poor fit can make the category contribute more.

19. “Comments from Seniors”
Saveen Sharma – Market Regional Head ,DMR-1

20. Ashish kumar Gupta-Market Regional Coordinator –DMR-1