This document outlines 7 ways to grow a dental practice in the 21st century using social media. It recommends showcasing the practice online where patients spend time, engaging them with valuable educational content, incentivizing them, and calling them to action. Paid social media management services from Likeable Dentists are promoted as helping with targeted advertising, content creation, and converting patients to ambassadors for $189/month or $1800/year with a money back guarantee.

1. 7 WAYS TO GROW
YOUR PRACTICE
IN THE 21 st
CENTURY
PRESENTED BY DAVE KERPEN
CEO
Likeable Dentists
dave@likeable.com
April 17, 2013
Tell your friends to join now http://bit.ly/ZRGmCv

2. OUR STORY

3. HOW
IMPORTANT IS
WORD OF
MOUTH?

4. ONE BILLION
monthly active Facebook users.
61% OF
AMERICANS
turn to the web for medical and dental advice.
45-54 YEAR OLDS
are the fastest growing demographic on social networks.

5. The average Facebook user has a network of about
150 PEOPLE.
1 Like =
150
RECOMMENDATIONS
.
40 Page Likes x 150 Connections =
6,000 PEOPLE.

6. GONE ARE THE
DAYS OF THE
YELLOW PAGES…

7. 21 CENTURY MARKETING
st

8. WHAT
SOCIAL
MEDIA
WILL DO.

9. Easily reach
NEW PATIENTS.
Stay top of mind with
CURRENT PATIENTS.
Build lasting relationships with
ALL PATIENTS.
GROW YOUR PRACTICE.

10. WHAT
SOCIAL
MEDIA
WILL NOT DO.

11. SOCIAL MEDIA WILL NOT…
Gain you patients
overnight.
Change the fact that
you need to build a
likeable practice
internally.
Be free.

12. SOCIAL MEDIA DON’T

13. VS.

14. SOCIAL MEDIA DO
ENGAGEMENT CONTENT

15. HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
PRACTICE.
IN 7 EASY STEPS

16. 1. SHOWCASE YOUR PRACTICE
WHERE PEOPLE ARE

17. 2. USE CONTENT TO
ENGAGE PATIENTS

18. 3. PROVIDE VALUE WITH
EDUCATION

19. 4. CONNECT BY
ENTERTAINING

20. 5. CREATE INCENTIVES

21. 6. GIVE A
CALL TO ACTION

22. 7. BE FOUND MORE

23. LIKEABLE
DENTISTS
CAPABILITIES.

24. HYPER-TARGET
YOUR ADVERTISING
z

25. ADVERTISE TO
FRIENDS OF
CURRENT PATIENTS

26. CONTENT CREATED
FOR YOU

27. CONTENT
SCHEDULED AND
MANAGED FOR YOU

28. APPOINTMENTS FROM
FACEBOOK

29. CONVERT PATIENTS
TO AMBASSADORS
MENTAL CUES
during visits for current patients.
table tents
pins
window stickers
customized posters
and more

30. CREATE PERSONAL
CONTENT

31. LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training

32. GETTING STARTED
$189 PER MONTH
billed through Henry Schein.
OR
$1800 PER YEAR
3-month money back guarantee.
Save over $400 on the year.

33. SPECIAL
OFFER.
SIGN UP TODAY AND
GET YOUR FIRST MONTH FREE.
OR SCHEDULE A FREE DEMO
BY CALLING 212-359-4347.

34. THANK YOU /
GRAND PRIZE
CONTACT TWITTER
Dave Kerpen @davekerpen
EMAIL PHONE
dave@likeable.com 212-359-4347