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Build. Engage. Grow.
This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.
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Build. Engage. Grow.
- 1. Build. Engage. Grow. Helpyour clients grow in the 21st century. PRESENTED BY Dave Kerpen CEO and Founder Likeable Local Dave@likeable.com#likeablewebinar
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- 4. 1.3 billion monthly activeFacebook users 1 Facebook Fan are the fastest growing demographic on social networks 45-54 year olds Reaches 200 word of mouth recommendations 84%of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products #likeablewebinar
- 5. THE NEW WORDOF MOUTH #likeablewebinar
- 6. The average Facebookuser has a network of about 200 PEOPLE. #likeablewebinar
- 7. 1 Like = 200RECOMMENDATIONS. #likeablewebinar
- 8. 100 Page Likesx 200 Connections = 20,000 PEOPLE. X #likeablewebinar
- 9. THE NEW WAYTO BE FOUND #likeablewebinar
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- 11. Social Media Will ALLOWYOU TO EASILY REACH NEW CLIENTS. #likeablewebinar
- 12. Social Media Will HELPYOUR BUSINESS STAY TOP OF MIND. #likeablewebinar
- 13. Social Media Will HELPBUILD LASTING RELATIONSHIPS WITH ALL CLIENTS. #likeablewebinar
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- 15. SOCIAL MEDIA WON’T BEFREE. #likeablewebinar
- 16. SOCIAL MEDIA WON’T BRINGYOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 #likeablewebinar
- 17. SOCIAL MEDIA WON’T MAKEUP FOR AN UNLIKEABLE BUSINESS. #likeablewebinar
- 18. HELP YOUR CLIENTS GROWIN THE 21ST CENTURY IN 3 STAGES #likeablewebinar
- 19. 1. BUILD: Months1-4 2. ENGAGE: Months 5- 8 3. GROW: Months 9-12 #likeablewebinar
- 20. Stage 1: BUILD(months 1-4)
- 21. Stage 1: BUILD(months 1-4)
- 22. Stage 1: BUILD(months 1-4)
- 23. Stage 1: BUILD(months 1-4) • Page Likes Ads • Email lists and zip codes • Look a Like audiences
- 24. Stage 1: Success Increasesocial media following with relevant customers & prospects by 100% #likeablewebinar
- 25. Stage 2: ENGAGE(months 5-8)
- 26. Stage 2: ENGAGE(months 5-8)
- 27. Stage 2: ENGAGE(months 5-8) BOOST • Promotions • Contests • Storytelling • Giveaways
- 28. Stage 2: Success Increaseengagement on posts by 200% #likeablewebinar
- 29. Stage 3: GROW(months 9-12)
- 30. Stage 3: GROW(months 9-12)
- 31. Stage 3: Success Increasesocial media referrals by 300% #likeablewebinar
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- 35. CONTENT SCHEDULED, MANAGED, ANDTURBO BOOSTED FOR YOU #likeablewebinar
- 36. REFER A FRIENDMOBILE FRIENDLY WEBSITES #likeablewebinar
- 37. LIKEABLE TRAINING AND EDUCATION InstructionalWebinars 24/7 Customer Service Staff Training #likeablewebinar
- 38. • Increased visibilityand referrals • Education and training • Credibility Benefits for YOU • 20% commission on all revenue • Featured listing on LinkedIn and INC.com to 500K followers
- 39. • Stay topof mind with current customers • Build, engage and grow social media channels • Increase word of mouth referrals • GROW their business Benefits for your clients
- 40. Savings: • 4 months:$199/month • 8 months: $179/month • 12 months: $159/month • 12 months upfront: $1,799 +$299 setup/ training fee – Waived for consultants only #likeablewebinar
- 41. START NOW! Get startedwith Likeable today and you’ll be enrolled into our affliate program and receive a FREE MONTH #likeablewebinar http://bit.ly/LikeableConsultant USE Coupon: CFM
- 42. THANK YOU / GRANDPRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? #likeablewebinar LikeableDemo.com