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The Business Of Video Linda Ravenhill Videolive
- 1. The Business of Video Linda Ravenhill VideoLive 4 November 2009
- 3. 146 million people or 77% of US internet audience viewed video online in 2008
- 4. Average viewer watched 273 minutes – 40% more than last year
- 5. Average duration: 3.1 minutes/video
- 6. Average viewing: 87 videos/month
- 7. Women: Watch 41% more video contentSource: comScore Nov2008
- 9. Online video will grow by 50% in 2009 and reach over $4.5b in 2013 = 4 x 2009 figures
- 10. Carat: New forecasts for global advertising expenditure in 2009 and 2010. “….2009 market decline is worse than previously forecast; return to modest growth in 2010. Only online expected to show growth this year; reaching 10.0% of global adspend, online video surging ahead.” Source: eMarketer.com, www.mediapost.com; agegisgroup.com
- 12. Total visitors have increased over 11%, from the fourth quarter last year alone.
- 13. Represents a steady growth and acceptance of the online environment as a mainstream medium.Source: opa.org.za
- 14. The Business of Video “We live in a world where everyone has the tools and knowledge to create and distribute media and suddenly everyone is expected to do so. It’s simply becoming a normal part of doing business.” Marketingsherpa, 2009 Video Marketing Benchmarking Guide
- 15. Video Content Creation VideoLive – Be Seen
- 16. Content Creation for online video Six broad-categories of video content News and information How-to, research and product info Entertainment Education Sport Social-media and UGC
- 17. Content Creation for online video 5 Basic Guidelines Keep it simple Keep it real Keep it short Keep it relevant Educate, entertain, inform
- 18. Uses for video in your communication Create a human face for your organisation Enhance product info esp. to explain difficult concepts Use as an aid to use – “how to” guides Communicate immediate information – PR element
- 19. Uses for video in your communication 5. Extend coverage of news/other media events 6. Use content to connect with remote customers/staff 7. Use it to educate and train 8. Extend your brand in all content delivery
- 20. Monetisation of Video content VideoLive – Be Seen
- 22. Why is it important?
- 28. Pay per view/Subscription viewing
- 30. Golden Rules Keep it real Keep it short and relevant Edutain your users Don’t overload with advertising Deliver relevantly Use appropriately Track and monitor
- 31. Consider this………… If a picture is worth a thousand words, then what's a minute of video worth? If you take the time to calculate you get something like 1.8 million words, or about 6 days of non-stop reading You need to be in this space.
- 32. Thank you!Linda ravenhill082 820 7142enquiries@videolive.co.za VideoLive – Be Seen