The document discusses the differences between customers and consumers, defining customers as individuals who regularly purchase from specific brands or stores, while consumers engage in the broader process of acquiring and using products. It highlights the importance of understanding consumer behavior, which encompasses their needs, preferences, and choices influenced by cultural, social, personal, and psychological factors. The text emphasizes that culture is a key determinant of consumer behaviour, affecting product and brand preferences across various demographics.

1. LIFESTYLE AND CONSUMER
BEHAVIOUR
PRESENTED BY:-APURV KUMAR MAURYA

2. Customers versus Consumers
The term =customer is specific in terms of brand
company, or shop. It refers to person who
customarily or regularly purchases particular brand,
purchases particular company‘s product or
purchases from particular shop. Thus a person who
shops at Bata Stores or who uses Raymonds
clothing is a customer of these firms. Whereas the
=consumer is a person who generally engages in the
activities - search, select, use and dispose of
products, services, experience or ideas.

3. TYPES OF CONSUMER
1. Final Consumer- (General public,Targeted
audience)
2. Organizational consumer-
(commercial,industrial,Agriculture
Firms,Government Agencies etc)

5. CONSUMER BEHAVIOUR
According to the Walters-The process whereby
individuals decide whether, what, when, where,
how, and from whom to purchase goods and
services.
According to the Mowen -The study of the buying
units and the exchange processes involved in
acquiring,consuming,and disposing of
goods,services,experiences,and ideas.

6. Importance of consumer behaviour
1. Satisfy need of customers
2. Understand consumer psychology
3. Understand consumer choices
4. Understand consumer preferences

8. Cultural factors
• Culture is the most basic determinant of a
person’s wants and behaviour.People with
different culture,sub culture and social class
characteristics have different product and brand
preferences.
• According to the William j. stanton a culture
maybe defined as, The complex of symbols and
artifacts created by a given society and handed
down from generation to generation as
determinants and regulator of human behaviour.

9. Cultural factors
1. Culture
2. Sub culture
(Religion,Age,gender,Location,Status etc.)
3. Social class

10. Social Factors
1. Reference Groups
2. Family
3. Social status
4. Friends
5. Relatives

11. Personal Factors
1. Gender
2. Age
3. Income
4. Education
5. Occupation
6. Lifestyle

12. Psychological Factors
1. Perception
2. Motivation
3. Learning

13. THANK YOU