Uploaded bykierasafirah
PPTX, PDF5,600 views

Product line decisions

The document discusses product mix decisions and defines product mix as consisting of all the product lines and items that a seller offers for sale, with the product mix having four dimensions: width refers to the number of different product lines; length refers to the number of items within each product line; depth refers to how many variants exist within each product or service; and consistency refers to how related or diverse the product lines are.

Embed presentation

Downloaded 50 times
PRODUCT LINE DECISIONS
PRODUCT MIX DECISIONSPRODUCT MIX:Consist of all the product lines & items that a particular seller offers for sale

More Related Content

PPTX
Channel design
bymahesh patil
 
PPT
Marketing Management By Philip Kotler
byLogesh Kumar
 
PPTX
Global Marketing
bySurendher Emrose
 
PPTX
Sdm 1.1
byAshish Hande
 
PPTX
Product mix and product line
bySameer mathur
 
PPTX
Vertical and horizontal marketing
byDeepak Kumar
 
PPT
International Promotion
byManav Agarwal
 
PPTX
International promotion
byRew Sha
 
Channel design
bymahesh patil
 
Marketing Management By Philip Kotler
byLogesh Kumar
 
Global Marketing
bySurendher Emrose
 
Sdm 1.1
byAshish Hande
 
Product mix and product line
bySameer mathur
 
Vertical and horizontal marketing
byDeepak Kumar
 
International Promotion
byManav Agarwal
 
International promotion
byRew Sha
 

What's hot

PPTX
Distribution management
byMs. Shery Asthana
 
PPT
Product life cycle
byNavneet Jingar
 
PPS
Philip Kotler Marketing
byZulfikar A. Bharmal
 
PPTX
Product positioning ppt
byAsraful Islam Rayhan
 
PPTX
Ch. 6 & ch.7 of consumer behaviour
byparth79
 
PPTX
Pricing in marketing Management
byYamini Kahaliya
 
PPTX
Advertising budget
byAnjali Das V.M
 
PDF
Market Selection
byWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 
PDF
Scope of Marketing
byAmitabh Mishra
 
PPTX
Product line
byLovely Ann Caluag
 
PPSX
International product policy ppt
byMdMoinUddin17
 
PPTX
Industrial pricing
byMathivanan Mba
 
PPT
Brand Equity Ppt
byRANJITH MATHEW
 
PPTX
Industrial buying decision process
byDr. Chandra Shekhar Singh
 
PPT
Sales force motivation Designing Territories and Allocating Sales Efforts
byRavikant Sharma
 
PPTX
product mix and product lines
bySameer Mathur
 
PPT
Global Marketing Mix Strategy
byShahzad Khan
 
PPTX
Product life cycle & marketing strategies
byAmar Ingale
 
PPTX
Product Positioning
bySimson Toppo
 
PPTX
Brand Portfolio
bysdusane1
 
Distribution management
byMs. Shery Asthana
 
Product life cycle
byNavneet Jingar
 
Philip Kotler Marketing
byZulfikar A. Bharmal
 
Product positioning ppt
byAsraful Islam Rayhan
 
Ch. 6 & ch.7 of consumer behaviour
byparth79
 
Pricing in marketing Management
byYamini Kahaliya
 
Advertising budget
byAnjali Das V.M
 
Market Selection
byWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 
Scope of Marketing
byAmitabh Mishra
 
Product line
byLovely Ann Caluag
 
International product policy ppt
byMdMoinUddin17
 
Industrial pricing
byMathivanan Mba
 
Brand Equity Ppt
byRANJITH MATHEW
 
Industrial buying decision process
byDr. Chandra Shekhar Singh
 
Sales force motivation Designing Territories and Allocating Sales Efforts
byRavikant Sharma
 
product mix and product lines
bySameer Mathur
 
Global Marketing Mix Strategy
byShahzad Khan
 
Product life cycle & marketing strategies
byAmar Ingale
 
Product Positioning
bySimson Toppo
 
Brand Portfolio
bysdusane1
 

Recently uploaded

PPTX
Weaving Threads: Mapping Practitioner Theses to Understand Professional Becom...
bySamuel Mann
 
PPTX
ANTISEPTICS AND DISINFECTANTS CHAPTER NO.05.pptx
byGanu Gavade
 
PPTX
How to Manage Empty Location in Odoo 18 Inventory
byCeline George
 
PPTX
Burnout_among_medical teachers_&_mentoring .pptx
byAhmadUzairQureshi
 
PPTX
Nanomaterials and its types - Dr.M.Jothimuniyandi
byJothimuniyandi
 
PPTX
RECTAL IRRIGATION...................pptx
byAneetaSharma15
 
PPTX
VAGINAL IRRIGATION..................pptx
byAneetaSharma15
 
PPTX
Statistical Data Analysis using R Programming.pptx
byVETRISELVIP1
 
PDF
Types of Artificial Intelligence: Capabilities and Functionality Explained
byARTHIDEVARANIP
 
PPTX
STERILITY INDICATOR Pharmaceutical microbiology
byChetana Wagh
 
PPTX
OXYGEN ADMINISTRATION/THERAPY ......pptx
byAneetaSharma15
 
PPTX
special senses-eye, ear, nose, tongue.pptx
byAshish Umale
 
PPTX
Introduction of Carbohydrates - Dr.M.Jothimuniyandi
byJothimuniyandi
 
PPTX
Pneumonia, Social and Preventive Pharmacy .pptx
byVirat Ojha
 
PDF
BÀI GIẢNG POWERPOINT CHÍNH KHÓA PHIÊN BẢN AI TIẾNG ANH 6 CẢ NĂM, THEO TỪNG BÀ...
byNguyen Thanh Tu Collection
 
DOCX
COMMUNITY HEALTH NURSING OSCE CHECKLIST.docx
byGeetha S R
 
PDF
Problem Solving Agents in Artificial Intelligence with Examples and Water Jug...
byARTHIDEVARANIP
 
PPTX
The Creation Pattern Physical Health.pptx
byTammy Hulse
 
PPTX
How to create Article in Odoo 18 Knowledge App
byCeline George
 
PDF
NCA New Family Orientation 2026 Dosemagen.pdf
bytimdosemagen1
 
Weaving Threads: Mapping Practitioner Theses to Understand Professional Becom...
bySamuel Mann
 
ANTISEPTICS AND DISINFECTANTS CHAPTER NO.05.pptx
byGanu Gavade
 
How to Manage Empty Location in Odoo 18 Inventory
byCeline George
 
Burnout_among_medical teachers_&_mentoring .pptx
byAhmadUzairQureshi
 
Nanomaterials and its types - Dr.M.Jothimuniyandi
byJothimuniyandi
 
RECTAL IRRIGATION...................pptx
byAneetaSharma15
 
VAGINAL IRRIGATION..................pptx
byAneetaSharma15
 
Statistical Data Analysis using R Programming.pptx
byVETRISELVIP1
 
Types of Artificial Intelligence: Capabilities and Functionality Explained
byARTHIDEVARANIP
 
STERILITY INDICATOR Pharmaceutical microbiology
byChetana Wagh
 
OXYGEN ADMINISTRATION/THERAPY ......pptx
byAneetaSharma15
 
special senses-eye, ear, nose, tongue.pptx
byAshish Umale
 
Introduction of Carbohydrates - Dr.M.Jothimuniyandi
byJothimuniyandi
 
Pneumonia, Social and Preventive Pharmacy .pptx
byVirat Ojha
 
BÀI GIẢNG POWERPOINT CHÍNH KHÓA PHIÊN BẢN AI TIẾNG ANH 6 CẢ NĂM, THEO TỪNG BÀ...
byNguyen Thanh Tu Collection
 
COMMUNITY HEALTH NURSING OSCE CHECKLIST.docx
byGeetha S R
 
Problem Solving Agents in Artificial Intelligence with Examples and Water Jug...
byARTHIDEVARANIP
 
The Creation Pattern Physical Health.pptx
byTammy Hulse
 
How to create Article in Odoo 18 Knowledge App
byCeline George
 
NCA New Family Orientation 2026 Dosemagen.pdf
bytimdosemagen1
 

Product line decisions