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Frances Ryan
Edinburgh Napier University
@cleverfrances
Centre for Social Informatics
The journey
• BA Public Relations
– Wine studies / historic tourism
• 13 years’ experience
• Masters in Media and Culture
– News and information sharing
• PhD
• And beyond!
Image: Copyright Frances Ryan
Online Reputation
Management
in a Digital World
The questions
The research
• Social informatics viewpoint
• Focus on how individuals decide
what to share – or not to share
• Use of pseudonyms and anonymous
accounts
• Opting to not use social media
• How individuals evaluate others
Why is it important?
Real World
Image 1: Screen shot from www.twitter.com, accessed 12 August 2014
Image 2: Copyright John Ritchie, sourced from www.justfrances.com
What’s social?
Networking sites
Online forums
Newspaper comments
Blogs
Wikis
E-petitions
Music streaming
Others
Image:CreativeCommons,sydneycampos.com
Key terms
Reputation
InformationIdentity
Reputation
Image: Creative Commons Copyright Sarah Reid from www.flickr.com/photos/sarahreido
Identity
Image: Creative Commons Copyright Giant Ginkgo from
www.flickr.com/photos/giantginkgo
Information
Image:CreativeCommonsCopyrightMarkSmiciklasfrom
www.flickr.com/photos/intersectionconsulting
Next steps
• Complete literature review
• Design study
• Develop scoping survey
• Conduct interviews
Image: Creative Commons Copyright Yamanaka Tamaki
from www.flickr.com/photos/tamaki
Yeah, but what does it mean to me?
Should I be worried?
Why should I care?
What can I do?
I have my privacy settings pinned down!
I’ll just sue them.
HR can’t Google me anyhow.
It’s none of their business.
But I can just delete it later.
I’m not online, so it doesn’t matter.
Even if you’re not online, you are!
•Employers’ website
•Race results
•Church bulletins
•Aggregation sites
Image 1: Copyright Paul Ryan, sourced on www.ryancentric.com
Image 2: Screen shot from www.192.com, accessed 10 May 2014
Forget me not!
Images: Icon downloads from www.webdesignerdepot.com
 MySpace
 Friendster
 Bebo
 SnapFish
 Forums / newsgroups
 Review sites
 Old blogs and user
accounts
 Dating sites
 e-Commerce sites
 Charity fundraising sites
 The list goes on …
Image: Creative Commons Copyright Alan Levine
from www.flickr.com/photos/cogdog
Did you hear about … ?
Image: Creative Commons Copyright gfpeck
from www.flickr.com/photos/wespeck
#Aurora
Image: Creative Commons Copyright Rob Jewitt
from www.flickr.com/photos/robjewitt
Good vs bad?
Image: Creative Commons Copyright Martin Tews
from www.flickr.com/photos/airpark
Identity
All images Creative Commons Copyright to:
1) José Luís Agapito from www.flickr.com/photos/blvesboy
2) Red Rose Exile from www.flickr.com/photos/redroseexile
3) Stefano Mortellaro from www.flickr.com/photos/fazen
Information:
Here today;
here tomorrow.
Image: Creative Commons Copyright Tom Raftery
from www.flickr.com/photos/traftery
Who’s watching?
Image: Creative Commons Copyright Antonio Martínez
from www.flickr.com/photos/poper
Putting it all together
Image: Screen shot from www.iknowwhereyourcatlives.com, accessed 11 August 2014
Happy stuff!
Left copyright Hazel Hall, www.hazelhall.org
Right copyright Celeste Mills, via www.facebook.com
Bottom creative commons copyright Patrick from www.flickr.com/photos/fionnmccueil
Homework time!
• Google yourself (don’t forget the images!)
– Email addresses
– Usernames
– Nicknames or alternative spellings
– With additional information (city, school, work)
• Review your accounts
– Remember outdated ones
– Change passwords
– Delete as necessary
– Review connections, too
• Update privacy settings
• Think before you share
• Spread the word!
• Participants needed!
• Leave your contact details with me
• Get in touch (details on hand-outs)
• Tell your friends
Image: Creative Commons Copyright draggin
from www.flickr.com/photos/draggin
(Yes, I am online!)
@cleverfrances
www.JustAPhD.com
www.about.me/francesryan
Life in a Digital Fishbowl: Managing your reputation online

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Life in a Digital Fishbowl: Managing your reputation online

  • 1.
  • 2. Frances Ryan Edinburgh Napier University @cleverfrances Centre for Social Informatics
  • 3. The journey • BA Public Relations – Wine studies / historic tourism • 13 years’ experience • Masters in Media and Culture – News and information sharing • PhD • And beyond! Image: Copyright Frances Ryan
  • 6. The research • Social informatics viewpoint • Focus on how individuals decide what to share – or not to share • Use of pseudonyms and anonymous accounts • Opting to not use social media • How individuals evaluate others
  • 7. Why is it important? Real World Image 1: Screen shot from www.twitter.com, accessed 12 August 2014 Image 2: Copyright John Ritchie, sourced from www.justfrances.com
  • 8. What’s social? Networking sites Online forums Newspaper comments Blogs Wikis E-petitions Music streaming Others Image:CreativeCommons,sydneycampos.com
  • 10. Reputation Image: Creative Commons Copyright Sarah Reid from www.flickr.com/photos/sarahreido
  • 11. Identity Image: Creative Commons Copyright Giant Ginkgo from www.flickr.com/photos/giantginkgo
  • 13. Next steps • Complete literature review • Design study • Develop scoping survey • Conduct interviews Image: Creative Commons Copyright Yamanaka Tamaki from www.flickr.com/photos/tamaki
  • 14. Yeah, but what does it mean to me? Should I be worried? Why should I care? What can I do? I have my privacy settings pinned down! I’ll just sue them. HR can’t Google me anyhow. It’s none of their business. But I can just delete it later. I’m not online, so it doesn’t matter.
  • 15. Even if you’re not online, you are! •Employers’ website •Race results •Church bulletins •Aggregation sites Image 1: Copyright Paul Ryan, sourced on www.ryancentric.com Image 2: Screen shot from www.192.com, accessed 10 May 2014
  • 16. Forget me not! Images: Icon downloads from www.webdesignerdepot.com  MySpace  Friendster  Bebo  SnapFish  Forums / newsgroups  Review sites  Old blogs and user accounts  Dating sites  e-Commerce sites  Charity fundraising sites  The list goes on …
  • 17. Image: Creative Commons Copyright Alan Levine from www.flickr.com/photos/cogdog
  • 18. Did you hear about … ? Image: Creative Commons Copyright gfpeck from www.flickr.com/photos/wespeck
  • 20. Image: Creative Commons Copyright Rob Jewitt from www.flickr.com/photos/robjewitt
  • 21. Good vs bad? Image: Creative Commons Copyright Martin Tews from www.flickr.com/photos/airpark
  • 22. Identity All images Creative Commons Copyright to: 1) José Luís Agapito from www.flickr.com/photos/blvesboy 2) Red Rose Exile from www.flickr.com/photos/redroseexile 3) Stefano Mortellaro from www.flickr.com/photos/fazen
  • 23. Information: Here today; here tomorrow. Image: Creative Commons Copyright Tom Raftery from www.flickr.com/photos/traftery
  • 24. Who’s watching? Image: Creative Commons Copyright Antonio Martínez from www.flickr.com/photos/poper
  • 25. Putting it all together Image: Screen shot from www.iknowwhereyourcatlives.com, accessed 11 August 2014
  • 26. Happy stuff! Left copyright Hazel Hall, www.hazelhall.org Right copyright Celeste Mills, via www.facebook.com Bottom creative commons copyright Patrick from www.flickr.com/photos/fionnmccueil
  • 27. Homework time! • Google yourself (don’t forget the images!) – Email addresses – Usernames – Nicknames or alternative spellings – With additional information (city, school, work) • Review your accounts – Remember outdated ones – Change passwords – Delete as necessary – Review connections, too • Update privacy settings • Think before you share • Spread the word!
  • 28. • Participants needed! • Leave your contact details with me • Get in touch (details on hand-outs) • Tell your friends Image: Creative Commons Copyright draggin from www.flickr.com/photos/draggin
  • 29. (Yes, I am online!) @cleverfrances www.JustAPhD.com www.about.me/francesryan

Editor's Notes

  1. My name is Frances Ryan and I am a first year research student in the Centre for Social Informatics within the School of Computing. I have a Masters of Letters in Media and Culture and a Bachelor of Arts in Public Relations with minors in Historical Tourism and Wine Studies.
  2. BA in PR with specialisations in wine studies and historic tourism 13 years’ experience in public and private sectors Masters in media and culture looking at news and information gathering and sharing Now onto PhD... Then the world!
  3. My research topic is online reputation management in a digital world and I will be looking specifically at personal reputation, as opposed to corporate reputation and branding issues.
  4. The proposed research will answer two questions: 1) How do people evaluate the reputations of others from the online evidence available to them? 2) How do people manage their own reputation through their online activities?
  5. This proposed research will investigate reputation management online from a social informatics viewpoint. Its focus is how people determine what information to share with—or obscure from—others in order to protect their reputation in both their on- and off-line environments. It will investigate methods of online reputation management. These include self-censoring, privacy settings, and alias profiles. It will also research individuals’ understandings of the networks and tools available. It will investigate whether people are becoming more aware of their online reputation as the use of publicly accessible online tools continues to increase. At the same time it will investigate whether people care more or less about the information available about them online. Further, this research will look at how people evaluate the reputations of others based on the evidence available to them online at a given time. This will include consideration of the level of importance online information holds in the determination of an individual’s overall reputation.
  6. Why is it important? Because the line between online and offline have blurred to the point that our online and offline worlds have combined to become our real world. We plan offline activities online, and we share offline activities online. In some ways, they’re the same space now.
  7. What is social media? Web 2.0; things that we can interact with online Networking sites Online forums Newspaper comments Blogs Wikis E-petitions Music streaming Others
  8. Reputation, identity, and information are key components to online environments. These environments may impact the offline reputations of individuals, even if they do not directly participate in them. This research will look at the relationship between these three concepts, with a focus on reputation, and how they impact individuals’ online and offline worlds.
  9. The main theme of this work will be reputation, with identity and information helping to inform the reputation of individuals. Current research into online reputation management tends to focus on corporate identity, marketing, and branding with less attention given to personal reputation unless it is focused on the creation or maintenance of a “personal brand” for blogging or employment issues. Further research and discussion regarding online reputation explores the limited control individuals have over the information posted about them and the lasting impact that inaccurate or outdated information can have on the reputation of individuals. Of course, postings made by individuals can later cause regret, especially when there is a perception of reputational damage.
  10. Identity is one of the two other themes of this work. Goffman famously likened personal identities to acting and the theatre in his 1959 book The Presentation of self in everyday life. Opportunities to create multiple identities—without the need to reveal one’s true, physical self—for online communication has enabled users to further develop their sense of self. Pseudonyms have become a commonly used form of identity and in some cases have become a stronger identity marker than an individual’s physical self. Some online platforms and mental health professionals recognise the importance of anonymity online, allowing vulnerable people to seek help for medical or mental health issues without revealing their real identities. It has been suggested that anonymity can provide protection for teachers who work to remain hidden from their students as well as workers—and potential whistle-blowers—who fear reprisal from co-workers or employers for voicing concerns over labour practices.
  11. Information about individuals can help to create their reputations. The concept of information is ambiguous because of its different meanings and understandings. This study will look at “Information-as-thing” (described as data and documents which can be informative). Information can be used to determine reputation regardless of its accuracy or quality. Out-of-date information on individuals’ personal profiles or government databases can lead to misrepresentations of reputation despite the once-accurate quality of the information. In addition to the actions of individual users online, privacy concerns stem from the way in which governments and organisations use and distribute information and data—as well as the length of time that information can be kept online. To address this, the EU is proposing a Data Protection Regulation which includes “the right to be forgotten”, allowing individuals to request the removal of out-of-date information from their past that may impact their lives today. Despite these protections, it has been argued that the information may still remain online because data is often replicated on other websites and networks.
  12. In the coming months I will be completing my literature review. Then I will work to design my study—including a small pilot study—which I anticipate will include a scoping survey before conducting in-depth interviews.
  13. Because most people are active online to some extent, most people have opinions or questions about my research. (There are even a couple of people how are convinced that the Internet is a fad and this won’t matter in another 5 years. I sure hope they’re wrong or I’ll have to go back to waiting tables!) The last question there is one that I always enjoy. Because …
  14. SCARY!! Even people who don’t have internet access can be found online. For example, my Uncle George has a presence on at least one of my websites and is often mentioned in Facebook updates. And public information sites like 192.com can allow you to find people on the electoral rolls – along with other bits of information that can help to build a profile of an individuals’ offline life.
  15. Even prolific users of social media may be surprised by the information about them online. Forgotten accounts Outdated or old information --race results Information copied onto other sites Malicious attacks OUTDATED information! Clean it up; delete accounts
  16. WHAT WE DO TO OURSELVES ONLINE Questions: Who do you share with? What do you share? Equally – who DON’T you share with? What do you hide? Examples: @emmaway20 My breakdowns of who to share with / what to hide
  17. But it’s more than what YOU share. What are others sharing about you? Who are their friends? Who can see what they share? Who are they telling? There’s the little stuff: Embarrassing photos or stories of you from childhood. There’s the potentially damaging stuff: Checking you in at a wine bar when you’ve called in sick to work. There’s the mean and malicious stuff: Angry exes; venting siblings; disgruntled co-workers/empolyees/neighbours There’s the accidental stuff … Examples: Jade Pose Blogs by family or friends that mention you FB photos that are unflattering
  18. Hashtag horrors! This is a combination of YOU sharing and OTHERS sharing, and the possible repercussions Used to create firestorms of shame and hate (Jada Pose) Jumping on the bandwagon can cause you problems (Jane Austin notes, Aurora, Rules for Girls) Turning it into something good (Jada Pose, Bloody Cyclists) BEING STUPID! (Boston Marathon costume; poor-taste selfies)
  19. Your privacy is only as good as your friends’ privacy! Though online, even that’s questionable!! Terms and Conditions Who owns it now? Long-term consequences Remember: YOU ARE THE PRODUCT
  20. Imposter accounts (less likely for most of us) Malicious posts by others Unintentionally damaging posts by others Same name, different person
  21. Anonymity and pseudonyms Google combining accounts, outs transgendered woman How many identities do you have? Should you have? Combining personalities --Geoffman’s presentation of self Getting found out! (White House tweeter lost job; bloggers unveiled)
  22. No, it’s not really gone! Deleting information doesn’t always delete it. Right to be forgotten – doesn’t delete, just doesn’t index Repeats on servers Cache sites Screen grabs Right click; save as Share, share, share!!!
  23. Current and future employers Family, friends, neighbours Insurance providers Lawyers (car crash, anyone? Did you drink last night?) Examples to include Dana Snay, teachers gone wild, cheating spouses NSA???
  24. Aggregation sites I know where your cat is 192.Com Individuals who are really keen! Examples: Online dating + Cats online + EXIF data to map children (?) What does that have to do with reputation? Well, that depends on who’s viewing it. If you’re a cat lover and they’re a dog person … ?
  25. Never miss another life event! Mental health (you’re not alone!) Community actions Reviews Find each other in town
  26. And, yes, as you may have guessed, I am online. I try to sign up for new platforms early on so that I can get my preferred username - or at least the name Frances Ryan – all in an effort to manage my own online reputation. You can find me on Twitter at cleverfrances, on my PhD blog at justaphd.com, or through any of the links on about.me/francesryan