Finding a compatible match has moved from blind dates to just the swipe of a finger.

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The Evolution of Online Dating
IS
THE
SUCCESS
OF
ONLINE
DATING
COMPANIES
DEPENDENT
ON
TECHNOLOGY
DEVELOPMENT?
By:
Brianne
Moore

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Stigma has
surrounded the
act of online
dating.
Online dating …
- not safe
- for ‘losers’
- for people who are desperate
Prior to the late 1990’s online dating was not a popular phenomena.
[1]

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Online dating service sites collect personal data.
Individuals were afraid to reveal personal information.
[2]

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These services did
gain momentum
and became
appealing to
individuals. It
became a
popular trend.

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The evolution of online dating can be
classified into three generations. [3]

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FIRST
GENERATION
–
ONLINE
PERSONAL
ADS
Online advertisements
attracted individuals to
attend face – to – face
meet ups.

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Potential
romantic
partners were
introduced to
test
compatibility,
and it was then
decided weather
they would or
not be willing to
meet.

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The advancement
of social media
simplified
communication.
Partners could
now engage with
one and other
online.

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The result of successful matches fueled the trend. Seeing more engage
and be confortable to communicate romantically online.

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Meeting people online became common among
those between the ages of 25 – 34 years old
SECOND
GENERATION
–
ALGORITHM
BASED
[4]

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Online dating sites developed
profile matching based off
mathematical algorithms.

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Sites such as
eHarmony,
OkCupid and
Match.com match
individuals based off
of match
percentages.

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This
calculates
and
measures
how
much
users
have
in
common
based
on
a
series
of
input
quesNons
and
responses.
[5]

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As the site’s collection of data
grows the algorithm grows
smarter
Generating better and more
accurate matches

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With
the
high
popularity
among
those
using
online
da:ng,
sites
have
recognized
the
conveniences
users
desire
and
have
progressed
to
meet
demands.
THIRD
GENERATION
–
SMAR
[6]

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One in five
American’s now use
online dating apps in
pursuit of meeting a
significant other.
-Source: Pew Research Center
[4]

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Tinder
Has shown the most success in doing this

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The app has removed the questionnaire
component, as they believe visual
photographic clues can reveal even more
about someone [7]

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All it takes
is a few
s e c o n d s
to grab
someone’s
attention.[8]

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Tinder works – the app has 10
million users daily!
!
- Source: Digital Marketing Stats/Strategy/Gadgets!
[9]

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Selfies are now a
way to define
oneself and develop
a ‘social self’.
Snapping a pic has
become routine and
uploading has been
made easier than
ever [10]

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Onlinedating
sitesare
growingata
rateof70%
peryear
-­‐
Source:
The
Guardian
[11]

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They
continuously
are adapting
and growing to
individual’s
‘digital
attachment’
[12]

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Seeing that one’s next relationship
may just be a click away

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Works
Cited
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J.
(2013).
Online
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Your
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The
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A.
&
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M.
(2015).
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R.
(2015).
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the
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of
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Scien4fic
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• 6.
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J.
(2014).
I
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a
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The
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• 7.
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N.
(2014).
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the
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–
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Da:ng
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an
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–
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The
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• 8.
Boyd.
D.
(2014).
Why
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Is
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It’s
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LinkedIn.
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Smith,
C.
(2015).
By
the
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17
Impressive
Tinder
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Digital
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• 10.
Erickson,
C.
(2013).
The
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Mashable.
• 11.
Jeffries,
S.
(2012).
Is
Online
Da:ng
Destroying
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The
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• 12.
Dodgen
–
Magee,
D.
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in
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of
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California
Southern
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California
Southern
University.