SlideShare a Scribd company logo
Lies at Wal-Mart ,[object Object],[object Object]
[object Object]
Corporate blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
Organizational and functional types of corporate blogs ,[object Object],[object Object]
The (corporate) blog prototype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The (corporate) blog prototype ,[object Object],[object Object],[object Object]
[object Object]
A few facts about Wal-Mart Stores, Inc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: an atypical corporate blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Walmartfacts.com and Life at Wal-Mart
Communicative strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post structure and post prototypes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: career / life story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: crisis / incident account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: opinion piece ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: linguistic characteristics ,[object Object],[object Object],[object Object]
Life at Wal-Mart: post titles and pronoun use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: posts and pronoun use (YOU/YOUR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: posts and pronoun use (WE) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: posts and pronoun use (THEY) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life at Wal-Mart: tense switching ,[object Object],[object Object]
Life at Wal-Mart: common verbs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Observations ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Lies At Wal Mart (presented at Duesseldorf University, Germany)

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