What McDonald's is talking about: a computational analysis of the language of...Cornelius Puschmann
This short presentation was held as part of the "Tag des wissenschaftlichen Nachwuchses" ("junior researchers' day") at the University of Duesseldorf on 22 June 2007.
Talk held at the Royal Statistical Society in London as part of the event series "Blurring the boundaries - New social media, new social science?". I thank Grant Blank from the OII for inviting me to this exciting workshop.
Well known linguists such as De Saussere, F. and Bloomfield, L. main representative theoretician of a school of language called Structuralism. De Saussere, F. belongs to the group of European linguistics who developed studies on the language field at the end of the 19th century and beginning of 20th century while Bloomfield, L. belongs to the group of the North American ones.
What McDonald's is talking about: a computational analysis of the language of...Cornelius Puschmann
This short presentation was held as part of the "Tag des wissenschaftlichen Nachwuchses" ("junior researchers' day") at the University of Duesseldorf on 22 June 2007.
Talk held at the Royal Statistical Society in London as part of the event series "Blurring the boundaries - New social media, new social science?". I thank Grant Blank from the OII for inviting me to this exciting workshop.
Well known linguists such as De Saussere, F. and Bloomfield, L. main representative theoretician of a school of language called Structuralism. De Saussere, F. belongs to the group of European linguistics who developed studies on the language field at the end of the 19th century and beginning of 20th century while Bloomfield, L. belongs to the group of the North American ones.
Branding and Omnichannel MarketingUse the Wall Street Journa.docxjackiewalcutt
Branding and Omnichannel Marketing
Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.
Provide a link or reference to the article. Then respond to the prompts below:
Briefly summarize the key ideas discussed in the article
Do your own experiences as a customer reinforce or challenge the ideas in the article?
How do the ideas from this article apply to your company or workplace?
Is the challenge of brand alignment across channels covered in this article?
If so, describe how it is discussed and explain its relevance
If not, should it have been included in the discussion? Why or why not?
Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates' initial posts by Sunday, midnight of your time zone.
1st response
Chosen article:
KFC suspends its 'finger lickin' good' slogan because of coronavirus
.
Kentucky Fried Chicken has never strayed from weird, off-beat, and sometimes even absurd advertising campaigns and marketing initiatives. In 2018, British KFC locations ran into a supply and delivery issue that caused them to run out of chicken temporarily. They ran print ads with the bucket photoshopped to include the work "FCK," followed up by a message of apology for the shortage (Huff, 1). In addition to print, they incorporated videos into social media channels that featured drive through video clips of angry customers yelling at workers. KFC has been one of the biggest contenders in the fast-food space (in addition to Taco Bell and Burger King) when it comes to outlandish marketing efforts. After COVID took the world by storm, we are living in a new environment. KFC took note of this and (after 64 years) is temporarily suspending the use of its tagline "Finger-Lickin Good"(CNN, 2). The decision was premiered on YouTube and accompanied by a statement from KFC's GCMO: Catherine Tan-Gillespie. Although a marketing tactic it takes a direct and poignant approach to address today's challenges.
Brands everywhere are figuring out (some for the first time) whether they should get involved in the happenings of the world: morally, politically, or otherwise. What is more, is that consumers are focused more than ever on whether a company (or CEO of said company) is fully morale in their own right, but additionally, what actionable steps that brand is taking to make good on the stance (Asare, 3). As public perception changes, so must inclusion policies, leadership cultures, and marketing to communicate it back to the public. Although KFC is known for being a little cheeky, is it good enough in 2020 to push a marketing campaign for a quick chuckle without showing ''the receipts'' of company wide-initiatives to support it? Where is the line that puts a brand's alignmen.
A Tale of Two Platforms: Emerging communicative patterns in two scientific bl...Cornelius Puschmann
Invited talk given as part of the Nuffield/Oxford Internet Institute Social Netowkrs Seminar Series at Nuffield College. I thank Bernie Hogan for inviting me and Ralph Schroeder and Eric Meyer for being my hosts at OII.
Digitale Methoden in den Sozial- und Geisteswissenschaften: Chancen und Herau...Cornelius Puschmann
Held on December 17th, 2012, as part of the Göttingen Center for Digital Humanities' lecture series on Internet and society. My thanks to Heidi Hanekop for the kind invitation.
http://www.gcdh.de/en/events/calendar-view/dr.-cornelius-puschmann-digitale-methoden-in-den-sozial-und-geisteswissenschaften-chancen-und-herausforderungen
More Related Content
Similar to Lies At Wal Mart (presented at Duesseldorf University, Germany)
Branding and Omnichannel MarketingUse the Wall Street Journa.docxjackiewalcutt
Branding and Omnichannel Marketing
Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.
Provide a link or reference to the article. Then respond to the prompts below:
Briefly summarize the key ideas discussed in the article
Do your own experiences as a customer reinforce or challenge the ideas in the article?
How do the ideas from this article apply to your company or workplace?
Is the challenge of brand alignment across channels covered in this article?
If so, describe how it is discussed and explain its relevance
If not, should it have been included in the discussion? Why or why not?
Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates' initial posts by Sunday, midnight of your time zone.
1st response
Chosen article:
KFC suspends its 'finger lickin' good' slogan because of coronavirus
.
Kentucky Fried Chicken has never strayed from weird, off-beat, and sometimes even absurd advertising campaigns and marketing initiatives. In 2018, British KFC locations ran into a supply and delivery issue that caused them to run out of chicken temporarily. They ran print ads with the bucket photoshopped to include the work "FCK," followed up by a message of apology for the shortage (Huff, 1). In addition to print, they incorporated videos into social media channels that featured drive through video clips of angry customers yelling at workers. KFC has been one of the biggest contenders in the fast-food space (in addition to Taco Bell and Burger King) when it comes to outlandish marketing efforts. After COVID took the world by storm, we are living in a new environment. KFC took note of this and (after 64 years) is temporarily suspending the use of its tagline "Finger-Lickin Good"(CNN, 2). The decision was premiered on YouTube and accompanied by a statement from KFC's GCMO: Catherine Tan-Gillespie. Although a marketing tactic it takes a direct and poignant approach to address today's challenges.
Brands everywhere are figuring out (some for the first time) whether they should get involved in the happenings of the world: morally, politically, or otherwise. What is more, is that consumers are focused more than ever on whether a company (or CEO of said company) is fully morale in their own right, but additionally, what actionable steps that brand is taking to make good on the stance (Asare, 3). As public perception changes, so must inclusion policies, leadership cultures, and marketing to communicate it back to the public. Although KFC is known for being a little cheeky, is it good enough in 2020 to push a marketing campaign for a quick chuckle without showing ''the receipts'' of company wide-initiatives to support it? Where is the line that puts a brand's alignmen.
A Tale of Two Platforms: Emerging communicative patterns in two scientific bl...Cornelius Puschmann
Invited talk given as part of the Nuffield/Oxford Internet Institute Social Netowkrs Seminar Series at Nuffield College. I thank Bernie Hogan for inviting me and Ralph Schroeder and Eric Meyer for being my hosts at OII.
Digitale Methoden in den Sozial- und Geisteswissenschaften: Chancen und Herau...Cornelius Puschmann
Held on December 17th, 2012, as part of the Göttingen Center for Digital Humanities' lecture series on Internet and society. My thanks to Heidi Hanekop for the kind invitation.
http://www.gcdh.de/en/events/calendar-view/dr.-cornelius-puschmann-digitale-methoden-in-den-sozial-und-geisteswissenschaften-chancen-und-herausforderungen
Talk on the potentials of Twitter data for linguistic research held at the Freiburg Institute for Advanced Study (FRIAS) on invitation from Christian Mair. Thanks for having me!
Data Access, Ownership and Control in Social Web Services: Issues for Twitter...Cornelius Puschmann
Held on May 25th 2012 at the annual meeting of the International Communication Association (ICA) in Phoenix. Thanks to Hallvard Moe (http://hm.uib.no/) and Anders Larsson (http://www.andersoloflarsson.se/) for organizing an excellent session!
Knowledge or Credit? The (Un)changing Face of Academic Publishing from the Ph...Cornelius Puschmann
Held on 12 March 2012 at the event "Social Science and Digital Research: Interdisciplinary Insights", convened by the Oxford Internet Institute's Oxford eSocial Science Project (OeSS). Program: http://www.oii.ox.ac.uk/events/?id=486
Wissenschaftliche Blogs: Schnittstelle zur Öffentlichkeit oder virtueller Elf...Cornelius Puschmann
Präsentation von Merja Mahrt zu unserem gemeinsamen Projekt im Rahmen der Nachwuchsforschergruppe Wissenschaft und Internet bei der Tagung "Wissenschaftssymposium Public Science und Neue Medien", veranstaltet vom ZAK (Zentrum für angewandte Kulturwissenschaft) am Karlsruher Institut für Technologie, 3.-4. Dezember 2011.
Talk given at the 5th Internation Conference on Communities and Technologies (Workshop C: Making Sense of Twitter). Thanks to Axel Bruns and Jean Burgess who organized a great session!
Gehalten an der Universität Gießen als Teil der Konferenz "Narrative Genres im Internet und in anderen Neuen Medien" (http://www.kulturtechniken.info/?p=3069).
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.