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(Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts

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(Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts

  1. (Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts Sonntag, 25. September 11
  2. Name Cornelius Puschmann Affiliations University of Düsseldorf, Institute for Internet and Society (Berlin) Disciplines Linguistics/Information Science Research interests Communication and interaction through digital technology (in general) How the internet is impacting scholarship (in particular) Web/Twitter http://nfgwin.uni-duesseldorf.de http://ynada.com ; @coffee001 #internetresearch #openaccess #digitalhumanities #opendata #electronicpublishing #escience Sonntag, 25. September 11
  3. Where to next? Sonntag, 25. September 11
  4. what is a community? ? what is a virtual community? what is community management? what‘s special about academic communities? Sonntag, 25. September 11
  5. Goal: A set of tentative recommendations for supporting virtual communities Sonntag, 25. September 11
  6. What is a community? “A group of interacting people, possibly living in close proximity, and often [..] sharing some common values; [..] social cohesion within a shared geographical location.“ “Since the advent of the Internet, the concept of community no longer has geographical limitations, as people can now virtually gather in an online community and share common interests regardless of physical location.“ -Wikipedia Sonntag, 25. September 11
  7. values space ideas interests shared occupation culture language Sonntag, 25. September 11
  8. Academia is a community of practice Sonntag, 25. September 11
  9. What is a virtual community? The Internet has become the backbone of communication, commerce, and media [..] Along with this, the public is transforming. The mass media and mass audience analyzed by the Frankfurt School are long past. Today we inhabit multiple, overlapping and global networks such as user forums, Facebook, Flickr, blogs, and wikis. The media industry which just a decade ago seemed well-established, is in flux, facing its greatest challenge ever. networkedpublics.org Sonntag, 25. September 11
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  11. Don‘t confuse a community with its representation Sonntag, 25. September 11
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  13. What (or who) is missing? Sonntag, 25. September 11
  14. What is community management? macro scale • planning, building, and supporting a (virtual) community micro scale • being present • listening and reacting to feedback • moderating debates • addressing criticism • policing community rules • keeping things tidy Sonntag, 25. September 11
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  16. Popular (virtual) academic communities often address simple needs Sonntag, 25. September 11
  17. What is special about academic communities? • both communities of knowledge and profession • not generally open to amateurs • complex hierarchies/power relations • “invisible“ colleges • conservative technology users • don‘t always embrace change Sonntag, 25. September 11
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  19. We‘re all part of countless communities Sonntag, 25. September 11
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  21. Representing them digitally is not always easy Sonntag, 25. September 11
  22. publications conferences/events (Academic) entities can form around many different things libraries infrastructures/ institutes platforms Sonntag, 25. September 11
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  38. Community: grown... Sonntag, 25. September 11
  39. ...or built? Sonntag, 25. September 11
  40. Do we need ad-hoc networks... Sonntag, 25. September 11
  41. ... or permanent institutions? Sonntag, 25. September 11
  42. What‘s the right communicative infrastructure? Who makes the rules? Who participates? Sonntag, 25. September 11
  43. A checklist for (virtual, academic) communities Sonntag, 25. September 11
  44. Question #1 Who are the people I‘m trying to serve? Sonntag, 25. September 11
  45. Question #1 Who are the people I‘m trying to serve? What are their needs? What kind of infrastructure could be helpful to them? Sonntag, 25. September 11
  46. Question #2 How do I reach out to them? Sonntag, 25. September 11
  47. Question #2 How do I reach out to them? E.g. invite people to brainstorm and discuss, involve them in the process to avoid early mistakes Sonntag, 25. September 11
  48. Question #3 What mix of measures is right for them? Sonntag, 25. September 11
  49. Question #3 What mix of measures is right for them? E.g. digital tools for communication and knowledge management plus physical meetups Sonntag, 25. September 11
  50. Question #4 Do I need to build any new tools? Sonntag, 25. September 11
  51. Question #4 Do I need to build any new tools? What about everything that‘s already out there and available for free? If it‘s something that would attract a community, why hasn‘t it been built yet? Sonntag, 25. September 11
  52. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether? Sonntag, 25. September 11
  53. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether? a) Does the infrastructure really meet the community‘s needs? b) Will people congregate around the issue I‘ve chosen? Sonntag, 25. September 11
  54. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform? Sonntag, 25. September 11
  55. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform? Are they part of the team? Are they consulted on a regular basis? Sonntag, 25. September 11
  56. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary? Sonntag, 25. September 11
  57. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary? Will the users adjust to a completely new (technological/ cultural) paradigm? Sonntag, 25. September 11
  58. Question #8 Do I really need to do any (traditional) marketing? Sonntag, 25. September 11
  59. Question #8 Do I really need to do any (traditional) marketing? Does the product serve a vital function? If yes, marketing might (partly) take care of itself. Sonntag, 25. September 11
  60. Question #9 Do I have the resources to fulfill my promises? Sonntag, 25. September 11
  61. Question #9 Do I have the resources to fulfill my promises? What kind of funding is at my disposal? Is there a business plan? Sonntag, 25. September 11
  62. Question #10 How well does the platform or service I provide scale? Sonntag, 25. September 11
  63. Question #10 How well does the platform or service I provide scale? What if I succeed and thousands of people join my community -- will I be able to keep up a sufficient quality of service? Sonntag, 25. September 11
  64. Merci beaucoup pour votre attention! Sonntag, 25. September 11

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