(Academic) Community Management in the            Humanities and Social Sciences for Publishers,                     Libra...
Name         Cornelius Puschmann       Affiliations         University of Düsseldorf, Institute for Internet and Society (B...
Where to next?Sonntag, 25. September 11
what is a community?                                                      ?                what is a virtual community?  w...
Goal:                            A set of tentative recommendations                            for supporting virtual comm...
What is a community?“A group of interacting people, possibly living in close proximity, andoften [..] sharing some common ...
values                                                space                    ideas                                      ...
Academia is a community of practiceSonntag, 25. September 11
What is a virtual community?The Internet has become the backbone of communication,commerce, and media [..] Along with this...
Sonntag, 25. September 11
Don‘t confuse a community with its representationSonntag, 25. September 11
Sonntag, 25. September 11
What (or who) is missing?Sonntag, 25. September 11
What is community management?              macro scale              • planning, building, and supporting a (virtual) commu...
Sonntag, 25. September 11
Popular (virtual) academic communities                                  often address simple needsSonntag, 25. September 11
What is special about academic communities?                       • both communities of knowledge and profession          ...
Sonntag, 25. September 11
We‘re all part of countless communitiesSonntag, 25. September 11
Sonntag, 25. September 11
Representing them digitally is not always easySonntag, 25. September 11
publications            conferences/events (Academic) entities can form around many different things                 libra...
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Community: grown...Sonntag, 25. September 11
...or built?Sonntag, 25. September 11
Do we need ad-hoc networks...Sonntag, 25. September 11
... or permanent institutions?Sonntag, 25. September 11
What‘s the right communicative infrastructure?                            Who makes the rules? Who participates?Sonntag, 2...
A checklist for (virtual, academic) communitiesSonntag, 25. September 11
Question #1                            Who are the people I‘m trying to serve?Sonntag, 25. September 11
Question #1                            Who are the people I‘m trying to serve?                                     What ar...
Question #2                            How do I reach out to them?Sonntag, 25. September 11
Question #2                            How do I reach out to them?                                  E.g. invite people to ...
Question #3                            What mix of measures is right for them?Sonntag, 25. September 11
Question #3                            What mix of measures is right for them?                                       E.g. ...
Question #4                            Do I need to build any new tools?Sonntag, 25. September 11
Question #4                               Do I need to build any new tools?                            What about everythi...
Question #5        Am I proving a new infrastructure for an existing     community or “inventing“ a new community altogeth...
Question #5        Am I proving a new infrastructure for an existing     community or “inventing“ a new community altogeth...
Question #6      How are the people I‘m trying to serve involved in the        planning, designing, implementation and con...
Question #6      How are the people I‘m trying to serve involved in the        planning, designing, implementation and con...
Question #7   Am I building a bridge between my platform and existing   practices and services or am I trying to be revolu...
Question #7   Am I building a bridge between my platform and existing   practices and services or am I trying to be revolu...
Question #8             Do I really need to do any (traditional) marketing?Sonntag, 25. September 11
Question #8             Do I really need to do any (traditional) marketing?                             Does the product s...
Question #9                  Do I have the resources to fulfill my promises?Sonntag, 25. September 11
Question #9                  Do I have the resources to fulfill my promises?                              What kind of fund...
Question #10      How well does the platform or service I provide scale?Sonntag, 25. September 11
Question #10      How well does the platform or service I provide scale?                            What if I succeed and ...
Merci beaucoup pour votre attention!Sonntag, 25. September 11
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(Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts

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(Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and Enthusiasts

  1. (Academic) Community Management in the Humanities and Social Sciences for Publishers, Librarians, and EnthusiastsSonntag, 25. September 11
  2. Name Cornelius Puschmann Affiliations University of Düsseldorf, Institute for Internet and Society (Berlin) Disciplines Linguistics/Information Science Research interests Communication and interaction through digital technology (in general) How the internet is impacting scholarship (in particular) Web/Twitter http://nfgwin.uni-duesseldorf.de http://ynada.com ; @coffee001 #internetresearch #openaccess #digitalhumanities #opendata #electronicpublishing #escienceSonntag, 25. September 11
  3. Where to next?Sonntag, 25. September 11
  4. what is a community? ? what is a virtual community? what is community management? what‘s special about academic communities?Sonntag, 25. September 11
  5. Goal: A set of tentative recommendations for supporting virtual communitiesSonntag, 25. September 11
  6. What is a community?“A group of interacting people, possibly living in close proximity, andoften [..] sharing some common values; [..] social cohesion within ashared geographical location.““Since the advent of the Internet, the concept of community nolonger has geographical limitations, as people can now virtually gatherin an online community and share common interests regardless ofphysical location.“ -WikipediaSonntag, 25. September 11
  7. values space ideas interests shared occupation culture languageSonntag, 25. September 11
  8. Academia is a community of practiceSonntag, 25. September 11
  9. What is a virtual community?The Internet has become the backbone of communication,commerce, and media [..] Along with this, the public is transforming.The mass media and mass audience analyzed by the Frankfurt Schoolare long past. Today we inhabit multiple, overlapping and globalnetworks such as user forums, Facebook, Flickr, blogs, and wikis. Themedia industry which just a decade ago seemed well-established, is influx, facing its greatest challenge ever. networkedpublics.orgSonntag, 25. September 11
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  11. Don‘t confuse a community with its representationSonntag, 25. September 11
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  13. What (or who) is missing?Sonntag, 25. September 11
  14. What is community management? macro scale • planning, building, and supporting a (virtual) community micro scale • being present • listening and reacting to feedback • moderating debates • addressing criticism • policing community rules • keeping things tidySonntag, 25. September 11
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  16. Popular (virtual) academic communities often address simple needsSonntag, 25. September 11
  17. What is special about academic communities? • both communities of knowledge and profession • not generally open to amateurs • complex hierarchies/power relations • “invisible“ colleges • conservative technology users • don‘t always embrace changeSonntag, 25. September 11
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  19. We‘re all part of countless communitiesSonntag, 25. September 11
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  21. Representing them digitally is not always easySonntag, 25. September 11
  22. publications conferences/events (Academic) entities can form around many different things libraries infrastructures/ institutes platformsSonntag, 25. September 11
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  38. Community: grown...Sonntag, 25. September 11
  39. ...or built?Sonntag, 25. September 11
  40. Do we need ad-hoc networks...Sonntag, 25. September 11
  41. ... or permanent institutions?Sonntag, 25. September 11
  42. What‘s the right communicative infrastructure? Who makes the rules? Who participates?Sonntag, 25. September 11
  43. A checklist for (virtual, academic) communitiesSonntag, 25. September 11
  44. Question #1 Who are the people I‘m trying to serve?Sonntag, 25. September 11
  45. Question #1 Who are the people I‘m trying to serve? What are their needs? What kind of infrastructure could be helpful to them?Sonntag, 25. September 11
  46. Question #2 How do I reach out to them?Sonntag, 25. September 11
  47. Question #2 How do I reach out to them? E.g. invite people to brainstorm and discuss, involve them in the process to avoid early mistakesSonntag, 25. September 11
  48. Question #3 What mix of measures is right for them?Sonntag, 25. September 11
  49. Question #3 What mix of measures is right for them? E.g. digital tools for communication and knowledge management plus physical meetupsSonntag, 25. September 11
  50. Question #4 Do I need to build any new tools?Sonntag, 25. September 11
  51. Question #4 Do I need to build any new tools? What about everything that‘s already out there and available for free? If it‘s something that would attract a community, why hasn‘t it been built yet?Sonntag, 25. September 11
  52. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether?Sonntag, 25. September 11
  53. Question #5 Am I proving a new infrastructure for an existing community or “inventing“ a new community altogether? a) Does the infrastructure really meet the community‘s needs? b) Will people congregate around the issue I‘ve chosen?Sonntag, 25. September 11
  54. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform?Sonntag, 25. September 11
  55. Question #6 How are the people I‘m trying to serve involved in the planning, designing, implementation and continued operation of the platform? Are they part of the team? Are they consulted on a regular basis?Sonntag, 25. September 11
  56. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary?Sonntag, 25. September 11
  57. Question #7 Am I building a bridge between my platform and existing practices and services or am I trying to be revolutionary? Will the users adjust to a completely new (technological/ cultural) paradigm?Sonntag, 25. September 11
  58. Question #8 Do I really need to do any (traditional) marketing?Sonntag, 25. September 11
  59. Question #8 Do I really need to do any (traditional) marketing? Does the product serve a vital function? If yes, marketing might (partly) take care of itself.Sonntag, 25. September 11
  60. Question #9 Do I have the resources to fulfill my promises?Sonntag, 25. September 11
  61. Question #9 Do I have the resources to fulfill my promises? What kind of funding is at my disposal? Is there a business plan?Sonntag, 25. September 11
  62. Question #10 How well does the platform or service I provide scale?Sonntag, 25. September 11
  63. Question #10 How well does the platform or service I provide scale? What if I succeed and thousands of people join my community -- will I be able to keep up a sufficient quality of service?Sonntag, 25. September 11
  64. Merci beaucoup pour votre attention!Sonntag, 25. September 11

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