The document outlines a licensing and retail strategy for official merchandise of a European mega sports event. It discusses selecting licensees and preferred retailers, developing a product assortment across key categories, targeting major European markets, and establishing distribution channels. The objective is to maximize sales through controlled commercialization while maintaining a high brand environment. Financial projections estimate total retail sales of €___ million and guaranteed licensing revenues of €___ million. A timeline is proposed that launches the program in Q4 and operates it fully by Q0-Q2.
Analyse inédite donnant expliquant le principe de l'In-Store Decision Rate, où l'impact que le point de vente peut avoir sur la décision d'achat ou non d'une marque, connue ou non, programmée ou non.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. With the development of aquaclture, marketing strategies are needed.
Anuga lecture was held in Anuga Food Tech-2015. Crash Course Shopper Marketing. Martin Moström, Strategic Advisor Shopper Marketing, Retail House - Stockholm
Analyse inédite donnant expliquant le principe de l'In-Store Decision Rate, où l'impact que le point de vente peut avoir sur la décision d'achat ou non d'une marque, connue ou non, programmée ou non.
Marketing is the action or business of promoting and selling products or services, including market research and advertising. With the development of aquaclture, marketing strategies are needed.
Anuga lecture was held in Anuga Food Tech-2015. Crash Course Shopper Marketing. Martin Moström, Strategic Advisor Shopper Marketing, Retail House - Stockholm
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
The Road Ahead for Health Care ComplianceFrank Sheeder
The Health Care Reform Package has significant implications for health care compliance professionals. This presentation addresses many of the issues that they will be compelled to face right away, and in the next several years.
This slideshare is designed to give teachers an overview of the function of computer networks. Some information is specific to Regis Catholic Schools in Eau Claire, WI.
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
The Road Ahead for Health Care ComplianceFrank Sheeder
The Health Care Reform Package has significant implications for health care compliance professionals. This presentation addresses many of the issues that they will be compelled to face right away, and in the next several years.
This slideshare is designed to give teachers an overview of the function of computer networks. Some information is specific to Regis Catholic Schools in Eau Claire, WI.
Offshore windenergie; kansen voor de regio Rotterdam, 13 juni 2013Chris Westra
Deze presentatie is gemaakt voor bedrijven en bestuurders in de regio Rotterdam om hen de mogelijkheden voor economische activiteiten te laten zien van windenergie op zee. Offshore windenergie gaat een belangrijke rol spelen in onze duurzame energievoorziening tot ver in deze eeuw. In de regio Rotterdam zijn vele bedrijven actief in de offshore wind sector.
Rotterdam wordt het hart van de offshore windindustrie
De meeste Nederlandse bedrijven en kennisinstituten die betrokken zijn bij deze ontwikkelingen zijn te vinden in de regio Rotterdam.
In de regio Rotterdam zijn bedrijven als van Oord, Royal IHC, Gusto MSC, Heerema, Jumbo, Seaway Heavy Lifting, Vuyk Rotterdam, Keppel Verolme ,Volker Stevin International (VBMS), Ampelmann en kennis-organisaties zoals Deltares, TNO, TU Delft, volop betrokken bij de ontwikkelingen van windenergie op zee. Een ontwikkeling die een positieve uitwerking heeft op de werkgelegenheid in de regio, en daarmee op de regionale economie.
What it needs to make a brand successful.Sometimes it is necesarry to tell the truth.As this presentation was initially made with company branding it was necesarry to change it more into neutral colours.
Key Characteristic of Regional Sales OrganizationPaolo Concetti
This is a simple description of the key points to succesfully implement a regional sales organization for large international companies.
It can be used as workplan to implement or restructure a sales organization in a country.
Lezione in Inglese al Politecnico di Milano al Master internazionale in Marketing del 2015. Quest'anno (2016), la lezione sul CRM sarà il prossimo Febbraio 24
Support presentation to the SPIN-UP Training Programme on Entrepreneurial Skills for University Spin-Offs.
SPIN-UP is a cooperation project supported by the European Commission that aims to create an Entrepreneurship Training and Coaching Programme that contributes to the development of Key Entrepreneurial Skills, both technical and behavioural, essential to enable and leverage University Spin-Offs growth.
Download and have access to other training materials in www.spin-up.eu
Contains about basics of sales management, Background, Selling as a career, B2C and B2B Markets, Different marketing concepts, Product Life Cycle, Relation between sales and marketing, Implementing the market concept, segmentation in B2C &B2B market.Adoption & Diffusion theory, Image of selling. Types of selling.
Een merklicentie is de toestemming van de merkhouder aan anderen om zijn merk in een bepaald gebied onder bepaalde voorwaarden te gebruiken, in de meeste gevallen tegen een afgesproken financiële vergoeding.
This is the second part and it covers the following principles of marketing (by Philiip Kolter) :
Product Life Cycle
Pricing Strategies
Types of Distribution Channels
Promotion Mix
Similar to Licensing_Retail_Strategy_Europe_MegaSportsEvent (20)
ΕΕ EPSO Δοκιμασία Ευχέρειας σε Αριθμητικούς Υπολογισμούς Numerical ReasoningTraining4EU
Δοκιμασία Ευχέρειας σε Αριθμητικούς Υπολογισμούς Numerical Reasoning
Διαγωνισμοί ΕΕ - EPSO για πρόσληψη προσωπικού
EU EPSO Tests Series Ελληνική Έκδοση
Προκαταρτική Δοκιμασία Συμμετοχής / EPSO TESTS
Για τους διαγωνισμούς στους οποίους προβλέπεται, η Ευρωπαϊκή Υπηρεσία Επιλογής Προσωπικού (EPSO - European Personnel Selection Office) διοργανώνει προκαταρκτικές δοκιμασίες συμμετοχής σύμφωνα με τους όρους που αναφέρονται στην προκήρυξη του διαγωνισμού. Οι δοκιμασίες αυτές, υπό τη μορφή ερωτήσεων πολλαπλής επιλογής, πραγματοποιούνται με χρήση υπολογιστή, σε κέντρα ειδικευμένα στη διεξαγωγή τέτοιων δοκιμασιών.
Ανάλογα προς τον διαγωνισμό για τον οποίο έχει υποβληθεί η υποψηφιότητα, οι προκαταρκτικές δοκιμασίες συμμετοχής μπορεί να περιλαμβάνουν τα ακόλουθα στοιχεία:
2. Δοκιμασία Ευχέρειας σε Αριθμητικούς Υπολογισμούς (Numerical Reasoning Test): η δοκιμασία αυτή επιτρέπει την αντικειμενική αξιολόγηση των ικανοτήτων του υποψηφιού στο να πραγματοποιεί λογικές σκέψεις και να καταλαβαίνει πληροφορίες υπό μορφή αριθμητικών προβλημάτων. Με τη μορφή των πολλαπλών επιλογών η δοκιμασία αυτή απαιτεί απλούς μαθημα-τικούς υπολογισμούς και την ερμηνεία των δεδομένων. Χρησιμοποιώντας πληροφορίες που παρέχονται μέσω πινάκων και γραφημάτων, ζητείται από τον υποψήφιο να εξαχθούν συμπερά-σματα και να υπολογίσει τις αλλαγές μέσα σε αυτά τα σύνολα δεδομένων. Βασικές μαθηματικές δεξιότητες όπως ποσοστά, αριθμητικές πράξεις και αναλογίες θα πρέπει να γίνουν κτήμα του υποψηφίου πριν από τη λήψη της δοκιμασίας αυτής. Υπάρχουν 10 αριθμητικές ερωτήσεις και ο διαθέσιμος χρόνος είναι 20 λεπτά. Η γλώσσα της δοκιμασίας είναι στην γλώσσα που ο υποψήφιος δηλώνει ως κύρια (πχ. στα Ελ
Δοκιμασία Κατανόησης Κειμένου Verbal Reasoning
Διαγωνισμοί ΕΕ - EPSO για πρόσληψη προσωπικού
EU EPSO Tests Series Ελληνική Έκδοση
Προκαταρτική Δοκιμασία Συμμετοχής / EPSO TESTS
Για τους διαγωνισμούς στους οποίους προβλέπεται, η Ευρωπαϊκή Υπηρεσία Επιλογής Προσωπικού (EPSO - European Personnel Selection Office) διοργανώνει προκαταρκτικές δοκιμασίες συμμετοχής σύμφωνα με τους όρους που αναφέρονται στην προκήρυξη του διαγωνισμού. Οι δοκιμασίες αυτές, υπό τη μορφή ερωτήσεων πολλαπλής επιλογής, πραγματοποιούνται με χρήση υπολογιστή, σε κέντρα ειδικευμένα στη διεξαγωγή τέτοιων δοκιμασιών.
Ανάλογα προς τον διαγωνισμό για τον οποίο έχει υποβληθεί η υποψηφιότητα, οι προκαταρκτικές δοκιμασίες συμμετοχής μπορεί να περιλαμβάνουν τα ακόλουθα στοιχεία:
1. Δοκιμασία Κατανόησης Κειμένου (Verbal Reasoning Test): η δοκιμασία αυτή επιτρέπει την αντικειμενική αξιολόγηση των ικανοτήτων του υποψηφίου στο να πραγματοποιεί λογικές σκέψεις και να καταλαβαίνει πληροφορίες υπό μορφή γραπτού κειμένου. Χρησιμοποιώντας μια σύντομη παράγραφο από ένα κείμενο σε σχεδόν οποιοδήποτε θέμα, η δοκιμασία αυτή απαιτεί από τον υποψήφιο να επιλέξει ανάμεσα σε 4 ή 5 επιλογές την απάντηση αυτή που ταιριάζει απόλυτα με τις δηλώσεις του αρχικού κειμένου. Υπάρχει πάντα μόνο μία σωστή απάντηση. Οι άλλες επιλογές ενδέχεται να περιέχουν μη επαρκή στοιχεία ή ψευδείς δηλώσεις. Υπάρχουν συνολικά 20 ερωτήσεις κατανόησης κειμένου και ο διαθέσιμος χρόνος είναι 35 λεπτά. Η γλώσσα της δομικασίας είναι η γλώσσα που ο υποψήφιος δηλώνει ως κύρια (πχ. στα Ελληνικά).
Δοκιμασία Κατανόησης Αφηρημένων Εννοιών - Abstract Reasoning
Διαγωνισμοί ΕΕ - EPSO για πρόσληψη προσωπικού
EU EPSO Tests Series Ελληνική Έκδοση
Προκαταρτική Δοκιμασία Συμμετοχής / EPSO TESTS
Για τους διαγωνισμούς στους οποίους προβλέπεται, η Ευρωπαϊκή Υπηρεσία Επιλογής Προσωπικού (EPSO - European Personnel Selection Office) διοργανώνει προκαταρκτικές δοκιμασίες συμμετοχής σύμφωνα με τους όρους που αναφέρονται στην προκήρυξη του διαγωνισμού. Οι δοκιμασίες αυτές, υπό τη μορφή ερωτήσεων πολλαπλής επιλογής, πραγματοποιούνται με χρήση υπολογιστή, σε κέντρα ειδικευμένα στη διεξαγωγή τέτοιων δοκιμασιών.
Ανάλογα προς τον διαγωνισμό για τον οποίο έχει υποβληθεί η υποψηφιότητα, οι προκαταρκτικές δοκιμασίες συμμετοχής μπορεί να περιλαμβάνουν τα ακόλουθα στοιχεία:
3. Δοκιμασία Κατανόησης Αφηρημένων Εννοιών (Abstract Reasoning): η δοκιμασία αυτή επιτρέπει την αντικειμενική αξιολόγηση των ικανο-τήτων του υποψηφίου να εντοπίζει και να καταλαβαίνει τις σχέσεις εννοιών που δεν περιλαμβάνουν γλωσσικά, χωρο-αντιληπτικά ή αριθμητικά στοιχεία, Χρησιμοποιώντας μια σειρά από εικόνες, αυτή η δοκιμή απαιτεί από τον υποψήφιο να προσδιορίσει εκείνη την εικόνα που θα πρέπει να είναι η επόμενη στη σειρά, με βάση την εγγενή λογική μεταξύ των εικόνων που παρουσιάζονται. Υπάρχουν 10 ερωτήσεις και ο διαθέσιμος χρόνος είναι 10 λεπτά. Η γλώσσα της δοκιμασίας είναι στην γλώσσα που ο υποψήφιος δηλώνει ως κύρια (πχ. στα Ελληνικά).
Prioritizing and Organizing tests EU EPSOTraining4EU
Organizing and Prioritizing Test: This test requires candidates to check a table with various information about schedules, timetables, agendas, vehicle capacities and other practical information and find the best solution to a practical organisation or logistics problem. There are organizing and prioritizing 20 questions in a competition, and the allocated time is 24 minutes (AST level only).
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
With a mix of theory, exercises, and simulation tests we support you οn EPSO exams.
Training4EU Team consist of a group of professionals with extensive experience on EPSO Competitions that can prepare you in an effective and timely professionally manner.
Accuracy and Precision Test: This test requires candidates to identify, based on a table and various icons, mistakes, errors, typos or other ‘inaccuracies’ in a control line under a heavy time-pressure. There are 40 accuracy and precision questions in a competition, and the allocated time is 6 minutes (AST only).
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
With a mix of theory, exercises, and simulation tests we support you οn EPSO exams.
Training4EU Team consist of a group of professionals with extensive experience on EPSO Competitions that can prepare you in an effective and timely professionally manner.
Situational Judgment Sample Test EU EPSOTraining4EU
Situational Judgement Test: This test requires candidates to choose the most favorable and least favorable course of action in a given situation. Candidates are expected to have a basic understanding of corporate culture and code of conduct to successfully pass the test. There are 20 situational judgement questions in a competition, and the allocated time is 30 minutes.
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
With a mix of theory, exercises, and simulation tests we support you οn EPSO exams.
Training4EU Team consist of a group of professionals with extensive experience on EPSO Competitions that can prepare you in an effective and timely professionally manner.
01 Verbal Reasoning Sample Tests - EU EPSO - AD Level - Vol 1Training4EU
Verbal Reasoning: Using a short paragraph of text on virtually any topic, this test requires to choose from 4 or 5 answer options the one that fully matches the statements in the original text. There is always only one correct answer because other options may contain insufficient information or false statements. There are 20 verbal reasoning questions in a competition, and the allocated time is 35 minutes.
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
With a mix of theory, exercises, and simulation tests we support you οn EPSO exams.
Numerical Reasoning: In the form of multiple-choice this test requires data interpretation and mathematical calculations. Using information presented through tables and graphs, you will be required to draw conclusions and calculate changes within these data sets. Basic mathematical skills such as percentages, arithmetic operations, and ratios must be reviewed prior to taking the test. There are 10 numerical reasoning questions in a competition, and the allocated time is 20 minutes.
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
With a mix of theory, exercises, and simulation tests we support you οn EPSO exams.
Training4EU Team consist of a group of professionals with extensive experience on EPSO Competitions that can prepare you in an effective and timely professionally manner.
Abstract Reasoning: Using a series of images, this test requires candidates to identify which one should be next in the row, based on an inherent logic between the presented images. There are 10 abstract reasoning questions in a competition, and the allocated time is 10 minutes.
Training4EU Team - Profile
Training 4EU Team provides web based tests and books on potential candidates who would like to become tomorrow’s permanent EU Officials.
1. Licensing & Retail Strategy
for the European Market
Mega Sports Event
Prepared by H. Diamantidis
2. Licensing Program: Strategic Approach
Objective: Maximize the sales of official licensed merchandise, using the approvedTM licensing assets in the
European Market, in a controlled commercialization and high brand environment.
Brand
Development
Licensing
Contract
Retail
Contract
Selecting
“Partners”
- Style Guides (3-4)
- Mascot in different poses
- Longer term business
relationship vs short term
Product Assortment
- 1st Priority - Key product
categories (apparel and
accessories, plushes, collectables,
bags)
- 2nd Priority (board games, gifts
& homewares, stationary, travel
accessories, books, music,
personal care)
- No exclusivity
- Royalty Rate up to __% FOB
or __% at net retail price
- Minimum Bank Guarantee
- In advance payments
- Minimum Sales per year
- Special privileges for the
Preferred Retailers (Special
Style Guide, in store
promotions, use the “Mascot”
for promotions (costumes))
- Experience
- Integrity
- Extensive sales network
- Support licensing with adv.
- Well supported business plan
- Existing Licensees and Preferred
Retailers, Potential Licensees with
experience in other Sporting
Mega-Events
- BLE ___ & ___
- Fairs (Stationary,Toys,Textile,
Apparel,Travel Industry)
Marketing Support
-Participate in Licensing Fairs, Support in-store promotions and special events, Build Case Studies and Success
Stories, Organise Licensing workshops, Publicity Support Programs (in house support)
- No exclusivity
- Royalty Rate up to __% FOB
- Minimum Bank Guarantee
- In advance payments
- Minimum Sales per year
- Special Discount for The
Official Store
- Minimum __% gross margin
forVenue Stores Games Time
3. Licensing Program: Retail Strategy
DistributionChannel
THE OFFICIAL STORE Full licensing rights
Sporting Goods Industry
Exclusive Ranges & Direct to Retail
In store promotions & events
Catalogue Products
Department / Speciality Store
Exclusive Ranges & Direct to Retail
In store promotions & events
Catalogue ProductsTravel Retailer
Mass Market
Hyper Markets / Super Markets
Direct to Retail (case by case)
In store promotions & events
Catalogue Products
Other Channels Catalogue Products / E-Shops
1 per market
eg. Intersport, UK Sport Direct
1 per market e.g. Marks & Spenser, C&A,
ZARA, H&M, Durfy, Nuance,World
Duty Free, atu (Turkey), NEXT (UK),
MAXI Stores, Metro Group, Sephora
1 per market e.g. Carrefour, Group Adeo
(France), Lidl (Schwarz Group)
Apparel, Plushes, Pins, Key rings, Collectables,
Stationary, Backpacks etc.
PreferredRetailer
Program
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
Mega
Sport
Event
5. Licensing Program: Financial Potential
Key Program Statistics ____ - ____ | Europe Region
Total Forecasted Retail Turnover € ___ million (__% of the whole program)
Guaranteed Licensing Revenues € ___ million (__% 1 year before the Games)
Royalty Rates Licensing - wholesale __ %
Royalty Rates Licensing - retail __ %
Product Categories about __
Licensees G-1 about __
Preferred Retailers about 8
Mass Market about 3
Other Channels about 2
Note: Forecasted retail turnover needs to be recalculated taking into account: i) past sales records, per
point of sales, per month, seasonality, total sq. allocated and product assortment ii) experience and
data of staging the world’s biggest sporting event.
Mega
Sport
Event
6. Licensing Program:Timeline & Critical Issues
Q-4
Mega
Sports
Event
Q3 or Q4
mascot unveiling,
official poster
official slogan
Q-1
BLE
Licensing Expo
Nuremberg Toy Far
Preferred Retailer
Program Launched
mascot on sales
Program fully
operated
Q4 - Launch
Licensing
Program
Critical Issues - Style Guides on time (extent sales period) and market driven
- Avoid overlapping product categories - minimize conflicts
- In-house graphic designer for product & POS design
- Tight control over 3rd party factories – minimize counterfeit products
- Support co-operation between licensees and sponsors for the premiums (give away promotional items)
- In store promotional events vital for supporting sales
- Co-operate with top key retailers and other license stakeholders to avoid market oversaturation
- Always work for a win-win solution
- All must share the same passion for success of the program
in store
promotional
activities
Q-0Q-2Q-3
7. I look forward to being part
of your team.
Thank you.
Harris Diamantidis