Lezione in Inglese al Politecnico di Milano al Master internazionale in Marketing del 2015. Quest'anno (2016), la lezione sul CRM sarà il prossimo Febbraio 24
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
This document provides a template for a market research report on a proposed new degree program. The report aims to gather and interpret data to inform the decision of whether to offer the degree. It outlines several key areas to cover, including the size and trends of the relevant market, an analysis of competitors and their strategies, potential applicant profiles and feeder institutions, employability outcomes, and marketing opportunities and challenges. The conclusions should provide recommendations on whether to approve the new degree and identify action points for effective promotion.
The document describes the services of Agency of Industrial Marketing, a market research firm founded in 1997. It provides market research services for B2B markets across Ukraine, CIS countries, Eastern Europe, and globally. The agency conducts a wide range of quantitative and qualitative research including competitor analysis, brand awareness studies, customer satisfaction surveys, and more. It has significant experience across over 15 industries.
Module 2.1 - Market targeting and segmentationszpinter
Module 2.1 - Market targeting and segmentation
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
The document discusses different market structures: perfect competition, monopoly, monopolistic competition, and oligopoly. It provides features of each structure, examples, and criteria used to distinguish them. Perfect competition is characterized by many small sellers, homogeneous products, perfect information, and negligible impact of individual buyers/sellers on price. Monopoly has a single seller, no close substitutes for the good, and barriers to entry. Monopolistic competition involves differentiated products that are close substitutes, while oligopoly includes a small number of interdependent sellers controlling the market.
The document discusses value chain analysis. It defines value chain as the sequence of processes from inputs to consumption. Value chain analysis reveals value added at each stage and constraints/opportunities. It helps actors understand their roles and identify opportunities to add value. The analysis informs strategies to increase competitiveness and value addition across the chain.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Slides of my presentation during the event organized by foundation “Young Entrepreneurs Stichting, YES” at the Aruba Chamber of Commerce and Industry. January 28th, 2014.
This document provides a template for a market research report on a proposed new degree program. The report aims to gather and interpret data to inform the decision of whether to offer the degree. It outlines several key areas to cover, including the size and trends of the relevant market, an analysis of competitors and their strategies, potential applicant profiles and feeder institutions, employability outcomes, and marketing opportunities and challenges. The conclusions should provide recommendations on whether to approve the new degree and identify action points for effective promotion.
The document describes the services of Agency of Industrial Marketing, a market research firm founded in 1997. It provides market research services for B2B markets across Ukraine, CIS countries, Eastern Europe, and globally. The agency conducts a wide range of quantitative and qualitative research including competitor analysis, brand awareness studies, customer satisfaction surveys, and more. It has significant experience across over 15 industries.
Module 2.1 - Market targeting and segmentationszpinter
Module 2.1 - Market targeting and segmentation
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
The document discusses different market structures: perfect competition, monopoly, monopolistic competition, and oligopoly. It provides features of each structure, examples, and criteria used to distinguish them. Perfect competition is characterized by many small sellers, homogeneous products, perfect information, and negligible impact of individual buyers/sellers on price. Monopoly has a single seller, no close substitutes for the good, and barriers to entry. Monopolistic competition involves differentiated products that are close substitutes, while oligopoly includes a small number of interdependent sellers controlling the market.
The document discusses value chain analysis. It defines value chain as the sequence of processes from inputs to consumption. Value chain analysis reveals value added at each stage and constraints/opportunities. It helps actors understand their roles and identify opportunities to add value. The analysis informs strategies to increase competitiveness and value addition across the chain.
The document discusses various marketing concepts including market position, objectives, segments, and structure. It notes that market position can be a market leader, follower, niche, or challenger. Objectives may involve market penetration, new products, branding, or diversification. Market segments can be based on social class using various classification systems. Market structure determines strategies around pricing, branding, product differentiation, and more.
This document discusses market measurement and forecasting. It defines key terms like market measurement, market forecasting, demand forecasting, and different levels of market measurement. It also describes methods of measuring markets like total market potential, area market potential, and total industry sales/market shares. Common forecasting methods include those based on judgment, like expert opinions, intentions surveys, role playing and conjoint analysis. Statistical methods involve analyzing historical data patterns. Accurate measurement and forecasting is important for business decision making.
Module 2.1 - Marketing mix 1
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Situation analysis and marketing information sourcesszpinter
Module 2.1 - Situation analysis and marketing information sources
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Using Business Innovation Surveys to Learn about Procurement and PPI, Experie...STIEAS
OECD expert workshop on the measurement of public procurement of innovation. "Using Business Innovation Surveys to Learn about Procurement and PPI - some Experience from Germany", Presentation by Christian Rammer
The document discusses the economics of demand in industrial markets. It outlines three main types of demand: derived demand, where demand for industrial goods and services comes from ultimate consumer demand; joint demand, where demand for two goods is interdependent; and cross elasticity of demand, which is the responsiveness of sales of one product to price changes in another. It provides examples to illustrate each type of demand.
Module 2.1 - Marketing mix 2
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
This document discusses considerations for international distribution and logistics. It covers selecting foreign intermediaries, distribution channels for business and consumer goods, using a company-owned sales force, differing patterns of retailing globally, implications for developing a distribution strategy, and effective systems for physical distribution of exports. Logistics approaches focus on customer service and using information technology to streamline operations.
This document discusses various aspects of conducting international market research and analysis. It outlines the research process, functions of international market analysis including scanning markets and building information systems. It also discusses challenges of researching emerging and underdeveloped markets. Additional topics covered include segmentation methods, building marketing information systems, sources of secondary data, organizing multinational research studies, and challenges of cross-country comparisons.
The document provides an overview of key marketing concepts. It defines marketing as creating value for customers through communication and delivery. Marketing management involves choosing target markets and growing customer relationships through superior value. Core concepts include the production, product, selling, marketing, and societal concepts. The marketing mix or "4Ps" of product, price, place, and promotion are introduced along with additional elements for services. Trends in the macroenvironment like technology, globalization, and competition present new realities for marketing.
Market structures determine firm behavior through factors like pricing, supply, and competition. The main market structures are perfect competition, monopoly, and imperfect competition. Perfect competition has many buyers and sellers of homogeneous products, while monopoly has a single seller controlling supply. Imperfect competition includes monopolistic competition with differentiated products and oligopoly with a small number of large firms where non-price competition is common. Market structure influences profit levels and consumer welfare.
This document discusses strategies for international niche marketing by small and medium enterprises (SMEs). It outlines key motivators and barriers to internationalization for SMEs. Successful international niche marketers must have good market information and understanding, provide high quality service, pursue small innovations, and evaluate appropriate market entry strategies in each country. Electronic commerce benefits SME internationalization by enabling real-time global communication and collaboration at low cost.
[143 Pages Report] Customer success platforms market size, analysis, trends, & forecasts. The global market for customer success platforms categorized by application, solutions, services, deployment model, industry vertical, and region.
This document discusses market research and its key aspects. It defines market research as the systematic and objective search for and analysis of information relevant to marketing problems. It notes that market research is a scientific, systematic study that is an important management tool. The objectives of market research include understanding what to produce, how much to produce, and what price to charge. It also discusses the significance, scope, limitations, classifications, techniques, and definitions of market research.
1. Gazprom Media is a leading Russian media holding company that combines television, radio, print, film production and internet assets. It has a strategy of organic growth in TV, radio and film, developing new digital services, and monetizing content libraries.
2. Netflix is still the leader in streaming but faces increasing competition. It is developing original content for global markets like India and South Korea while competitors like Disney are launching their own streaming services.
3. Companies can pursue different competitive strategies depending on their position in the market life cycle, including leadership through innovation, protection and strengthening of market share, or lower-cost approaches.
The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
Market planning: industry and competition ,
market planning: industry and competition
,
developing the marketing plan
,
distribution channel
,
analyzing the competition
,
swot analysis
This document discusses the model of perfect competition in economics. It begins by outlining the key assumptions of perfect competition, including many small firms, homogeneous products, perfect information, and barriers to entry or exit. It then provides examples of markets that approximate perfect competition. The document explores the concepts of short-run and long-run equilibrium for a competitive firm and industry under perfect competition. It discusses how perfect competition leads to productive and allocative efficiency. Finally, it notes some limitations of the perfect competition model and acknowledges that real world markets involve imperfect competition.
SOC as a service market size, analysis, trends, & forecasts. The global market for SOC as a service categorized by solution, service, service type, offering type, application area, industry vertical, and region.
Market research is the systematic process of gathering and analyzing data about customers, competitors, and the market. It is used to help create business plans, launch new products, refine existing offerings, and expand into new markets. Market research can determine which demographic groups are likely to purchase a product or service based on attributes such as age, gender, location, and income level. It generally involves either secondary research of existing information or primary research like surveys, interviews, and product testing tailored specifically to the research questions.
[123 Pages Report] MarketsandMarkets expects the global Real-time Bidding Market to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9%
[143 Pages Report] Customer success platforms market size, analysis, trends, & forecasts. The global market for customer success platforms categorized by application, solutions, services, deployment model, industry vertical, and region.
This document discusses market measurement and forecasting. It defines key terms like market measurement, market forecasting, demand forecasting, and different levels of market measurement. It also describes methods of measuring markets like total market potential, area market potential, and total industry sales/market shares. Common forecasting methods include those based on judgment, like expert opinions, intentions surveys, role playing and conjoint analysis. Statistical methods involve analyzing historical data patterns. Accurate measurement and forecasting is important for business decision making.
Module 2.1 - Marketing mix 1
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Situation analysis and marketing information sourcesszpinter
Module 2.1 - Situation analysis and marketing information sources
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Using Business Innovation Surveys to Learn about Procurement and PPI, Experie...STIEAS
OECD expert workshop on the measurement of public procurement of innovation. "Using Business Innovation Surveys to Learn about Procurement and PPI - some Experience from Germany", Presentation by Christian Rammer
The document discusses the economics of demand in industrial markets. It outlines three main types of demand: derived demand, where demand for industrial goods and services comes from ultimate consumer demand; joint demand, where demand for two goods is interdependent; and cross elasticity of demand, which is the responsiveness of sales of one product to price changes in another. It provides examples to illustrate each type of demand.
Module 2.1 - Marketing mix 2
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
This document discusses considerations for international distribution and logistics. It covers selecting foreign intermediaries, distribution channels for business and consumer goods, using a company-owned sales force, differing patterns of retailing globally, implications for developing a distribution strategy, and effective systems for physical distribution of exports. Logistics approaches focus on customer service and using information technology to streamline operations.
This document discusses various aspects of conducting international market research and analysis. It outlines the research process, functions of international market analysis including scanning markets and building information systems. It also discusses challenges of researching emerging and underdeveloped markets. Additional topics covered include segmentation methods, building marketing information systems, sources of secondary data, organizing multinational research studies, and challenges of cross-country comparisons.
The document provides an overview of key marketing concepts. It defines marketing as creating value for customers through communication and delivery. Marketing management involves choosing target markets and growing customer relationships through superior value. Core concepts include the production, product, selling, marketing, and societal concepts. The marketing mix or "4Ps" of product, price, place, and promotion are introduced along with additional elements for services. Trends in the macroenvironment like technology, globalization, and competition present new realities for marketing.
Market structures determine firm behavior through factors like pricing, supply, and competition. The main market structures are perfect competition, monopoly, and imperfect competition. Perfect competition has many buyers and sellers of homogeneous products, while monopoly has a single seller controlling supply. Imperfect competition includes monopolistic competition with differentiated products and oligopoly with a small number of large firms where non-price competition is common. Market structure influences profit levels and consumer welfare.
This document discusses strategies for international niche marketing by small and medium enterprises (SMEs). It outlines key motivators and barriers to internationalization for SMEs. Successful international niche marketers must have good market information and understanding, provide high quality service, pursue small innovations, and evaluate appropriate market entry strategies in each country. Electronic commerce benefits SME internationalization by enabling real-time global communication and collaboration at low cost.
[143 Pages Report] Customer success platforms market size, analysis, trends, & forecasts. The global market for customer success platforms categorized by application, solutions, services, deployment model, industry vertical, and region.
This document discusses market research and its key aspects. It defines market research as the systematic and objective search for and analysis of information relevant to marketing problems. It notes that market research is a scientific, systematic study that is an important management tool. The objectives of market research include understanding what to produce, how much to produce, and what price to charge. It also discusses the significance, scope, limitations, classifications, techniques, and definitions of market research.
1. Gazprom Media is a leading Russian media holding company that combines television, radio, print, film production and internet assets. It has a strategy of organic growth in TV, radio and film, developing new digital services, and monetizing content libraries.
2. Netflix is still the leader in streaming but faces increasing competition. It is developing original content for global markets like India and South Korea while competitors like Disney are launching their own streaming services.
3. Companies can pursue different competitive strategies depending on their position in the market life cycle, including leadership through innovation, protection and strengthening of market share, or lower-cost approaches.
The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
Market planning: industry and competition ,
market planning: industry and competition
,
developing the marketing plan
,
distribution channel
,
analyzing the competition
,
swot analysis
This document discusses the model of perfect competition in economics. It begins by outlining the key assumptions of perfect competition, including many small firms, homogeneous products, perfect information, and barriers to entry or exit. It then provides examples of markets that approximate perfect competition. The document explores the concepts of short-run and long-run equilibrium for a competitive firm and industry under perfect competition. It discusses how perfect competition leads to productive and allocative efficiency. Finally, it notes some limitations of the perfect competition model and acknowledges that real world markets involve imperfect competition.
SOC as a service market size, analysis, trends, & forecasts. The global market for SOC as a service categorized by solution, service, service type, offering type, application area, industry vertical, and region.
Market research is the systematic process of gathering and analyzing data about customers, competitors, and the market. It is used to help create business plans, launch new products, refine existing offerings, and expand into new markets. Market research can determine which demographic groups are likely to purchase a product or service based on attributes such as age, gender, location, and income level. It generally involves either secondary research of existing information or primary research like surveys, interviews, and product testing tailored specifically to the research questions.
[123 Pages Report] MarketsandMarkets expects the global Real-time Bidding Market to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9%
[143 Pages Report] Customer success platforms market size, analysis, trends, & forecasts. The global market for customer success platforms categorized by application, solutions, services, deployment model, industry vertical, and region.
The document discusses project feasibility studies and their importance in project management. It outlines the key components of a feasibility study, including market analysis, technical analysis, financial analysis, economic analysis, environmental analysis, and organizational analysis. It focuses on the steps for conducting a market analysis, which is considered one of the most important components. The major steps discussed are situational analysis, collecting secondary data, conducting a market survey, characterizing the market, demand forecasting, and developing a market plan. Various quantitative and qualitative techniques for demand forecasting are also presented.
Unified communications as a service market pptDheerajPawar4
The Unified Communications as a Service (UCaaS) market was valued at $17.35 billion in 2016 and is expected to reach $28.69 billion by 2021, growing at a compound annual growth rate of 10.6%. The market is segmented by component, organization size, industry vertical and region. Key players profiled include Cisco Systems, Computer Sciences Corporation, BT Group and 8x8, Inc. North America currently holds the largest market share but the Asia Pacific region is expected to provide growth opportunities. The report addresses key questions about market drivers and inhibitors, emerging technologies, regional potential and industry leaders.
Unified communications as a service market pptDheerajPawar4
[144 Pages Report] Unified communications as a service market report categorizes the global UCaaS market by component as telephony, unified messaging, conferencing, by organization size, by industry as BFSI, telecom & IT, consumer goods & retail, & by Region.
The document provides an overview and outline of a fundamentals of export business plan presentation. The presentation covers topics such as an overview of export business, export audit, market assumptions, export objectives, export marketing strategic plan, export management plan, and financial forecasts. It emphasizes developing a simple and flexible export business plan and provides a general format and detailed explanations of sections to include such as introduction, current market position, market trends, SWOT analysis, target segments, and product strategy.
1. The student information system market is expected to grow from $5 billion in 2018 to $9 billion by 2023, representing a CAGR of 12.4%.
2. The report analyzes the market by deployment type, user type, components, and region. It identifies North America as having the largest market share currently and Asia Pacific as poised to grow the fastest.
3. The report aims to provide insights into key drivers and restraints influencing market growth as well as an analysis of opportunities for vendors in this space. It profiles major players in the student information system market.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, computer platforms, deployment type, vertical and region.
[133 Pages Report] Call center AI market size, analysis, trends, & forecasts. The global market for call center AI categorized by solution, service, compute platforms, deployment type, vertical and region.
The market for email encryption is expected grow from USD 2.3 billion in 2018 to USD 5.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 20.0% during the forecast period.
[144 Pages Report] Email encryption market size, analysis, trends, & forecasts. The global market for email encryption categorized by solution, service, deployment mode, organization size, industry vertical, and region.
[136 Pages Report] 3D mapping and modeling market size, analysis, trends, & forecasts. The global market for 3D mapping and modeling categorized by 3D mapping, 3D modeling, application, vertical & region.
[114 Pages Report] Digital vault market size, analysis, trends, & forecasts. The global market for digital vault categorized by solutions, services, organization size, industry, and region.
[114 Pages Report] Digital vault market size, analysis, trends, & forecasts. The global market for digital vault categorized by solutions, services, organization size, industry, and region.
2.1 relationship marketing operational and analytic crm 2016 shortSilvio Filippi
Here are some potential pricing strategies to build customer relationships in different product categories:
Automotives:
- Loyalty programs (e.g. discounts for repeat/regular customers)
- Package deals bundling maintenance/repairs
- Graded pricing based on relationship level (new vs loyal customer)
Clothing retailer:
- Membership rewards program with points for purchases
- Exclusive discounts/offers for members
- Customization/personalization options for loyal customers
Online store:
- Tiered pricing with better deals for higher purchase volumes
- Subscription models with recurring/automatic discounts
- Bundled offerings to encourage repeat purchases
Restaurant:
- Loyalty cards/apps
Interessante articolo per comprendere la situazione in cui ci troviamo. Tratto dal settimanale l'Internazionale, unica fonte di informazione valida che si può leggere in Italiano
Offerta skilla intranet content - contenuti e servizi per le Intranet aziendaliSilvio Filippi
I contenuti per le intranet sono importanti e rari. Normalmente ogni azienda si costruisce i propii ma esiste la possibilità di acquistare contenuti e servizi finiti pronti per fare un palinsesto di comunicazione interna da Skilla.com il nuovo servizio di Amicucci Formazione. Contattatemi per saperne di più.
Corso innovazione per associazioni gratuitoSilvio Filippi
Presntazione di un corso che abbiamo fatto all'ordine dei Geometri di Milano gratuitamente e siamo disponibili a fare a tutti coloro che lo richiedono. Durata 4 ore
The document summarizes an upcoming SQL Server and Business Intelligence conference to be held on March 28-29, 2012 at Microsoft's Innovation Campus in Peschiera Borromeo, Italy. It provides details on the conference goals, structure, location, agenda, speakers, marketing plan, and sponsorship opportunities at various levels from Silver to Platinum. The highest Platinum sponsorship of €7,000 provides the most benefits including free passes, discounts, and a special activity such as a press conference.
The document summarizes a Forrester Consulting study on the total economic impact of migrating from Office 2007 to Office 2010 for an organization of 5,000 information workers. The study found benefits of over $9 million and costs of $1.6 million, resulting in a risk-adjusted net present value of over $7 million and a payback period of 5 months. Key benefits came from increased collaboration features like simultaneous co-authoring and OneNote, as well as productivity gains from improved features across Office 2010 applications. The report also outlines Forrester's TEI methodology and discloses that Microsoft commissioned and reviewed the study.
This document discusses the evolution of productivity tools and SharePoint. It describes how productivity tools have evolved from structured desktop applications to more collaborative and social online applications. It outlines SharePoint's evolution from intranet-focused to more internet-facing and how it has expanded to cover more areas of the business web. Finally, it suggests that organizations need to be ready for change and provides a map of the evolving social and collaborative productivity landscape.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
2. 2
The marketing process (1/2)
Strategic objectives
Targeting
Choice of market segment/segments
Positioning
Definition of the distinctive aspects on whihc we would like to be
perceived as different and preferable
Value proposition
Definition of the benefit/value we intend to transmit to the customer
Marketing Mix
Planning the marketing lever/action plan
Realization and control
Understanding of the external environment
-Breadth, structure, market trends
-Segmentation
-Competition
-Customer needs and expectations
-Influence of external factors
Understanding of our own position in the market
-Comparison between our market services and those of the
competition
-Diagnosis of the reasons for the diversity of services
Our strengths and weaknesses v our competitors
OPERATIONALSTRATEGIC
Opportunities and threats
3. 3
The marketing process (2/2)
Strategic objectives
Targeting
Choice of market segment/segments
Positioning
Definition of the distinctive aspects on whihc we would like to be
perceived as different and preferable
Value proposition
Definition of the benefit/value we intend to transmit to the customer
Marketing Mix
Planning the marketing lever/action plan
Realization and control
Understanding of the external environment
-Breadth, structure, market trends
-Segmentation
-Competition
-Customer needs and expectations
-Influence of external factors
Opportunities and threats
Understanding of our own position in the market
-Comparison between our market services and those of the
competition
-Diagnosis of the reasons for the diversity of services
Our strengths and weaknesses v our competitors
OPERATIONALSTRATEGIC
4. 4
Market analysis logic – a new marketing approach
The marketing approach considers three dimensions for
market analysis:
1. Macro-environment analysis
2. Demand analysis
A. From a “macro” viewpoint:
I. Definition and qualification of the market (boundaries, breadth, etc.)
II. Measurement of the market (estimate and forecast of demand)
B. From a “micro” viewpoint:
I. Analysis of market needs
II. Analysis of buying behaviour
3. Offering analysis
A. Analysis of the competitive system
5. 5
Demand analysis: a reference framework
Objectives:
To analyse the target market to evaluate its attractiveness,
the decision to enter and the marketing strategy.
1. Evaluation of the marketability of new products.
2. Decision to exit a market.
Tasks:
1. Analyse the needs and wants of existing and potential
customers
2. Qualify and estimate the reference market Macro demand
analysis
3. Analyse customers’ buying behaviour Micro demand analysis
9. 9
Political analysis
Political / legal factors
Licenses (e.g. bakeries)
Free trade agreements (e.g. WTO, NAFTA, EU ecc.)
Legal environment (e.g. consumption taxes vs. production taxes)
Country V.A.T. Corporate tax rate
Argentina 21,0 %
Bulgaria 20,0 %
Cyprus 17,0 % 10%
Denmark 25,0 %
France 19,6 % 33,22%
Germany 19,0 % 29,48%
Italy 22,0 % 31,4%
UK 20%
Romania 24,0%
Russia 18,0 % 20%
Switzerland 8% 21,7%
10. 10
Socio-Economic, Technological & Environmental
analysis
Economic factors Social factors
• Conjunctural impact on the demand
• Average purchase power
• Distribution of wealth
• Interest rate
• Health consciousness
• Population growth rate
• Age distribution
• Career attitudes
• Emphasis on safety
Technological factors Enviornmental factors
• Scientific/technological discoveries
• Technological infrastructures
• Weather
• Climate and climate change (e.g. tourism)
• Environmental awareness
13. 13
Example: OECD Countries
Organisation for Economic Co-
operation and Development.
OECD
Country
AUSTRALIA
AUSTRIA
BELGIUM
CANADA
CHILE
CZECH REPUBLIC
DENMARK
ESTONIA
FINLAND
FRANCE
GERMANY
GREECE
HUNGARY
ICELAND
IRELAND
ISRAEL
ITALY
JAPAN
KOREA
LUXEMBOURG
MEXICO
NETHERLANDS
NEW ZEALAND
NORWAY
POLAND
PORTUGAL
SLOVAK REPUBLIC
SLOVENIA
SPAIN
SWEDEN
SWITZERLAND
TURKEY
UNITED KINGDOM
UNITED STATES
13
On 14 December 1960, 20 countries originally
signed the Convention on the Organisation for
Economic Co-operation and Development. Since
then, 14 countries have become members of the
Organisation.
Here is a list of the current Member countries of the
Organisation and the dates on which they deposited
their instruments of ratification.
14. 14
Innovative countries
14
The Global Innovation
Index (GII) is a
recognition of the key
role that innovation
serves as a driver of
economic growth and
prosperity.
20. 20
Market qualification
Potential market: market that is achieved when the
marketing effort is infinite
Qualified market: market with the requisites to be
available for the purchase (e.g. 18+ y.o. – or 21 y.o. in some
countries – for some products; driving license, etc.)
Available market: qualified + able to spend enough to
buy the product or interested enough in the category
Served market: available market that is reached by the
marketing effort of the companies
Penetrated market: market that has already purchased
products/services in the category
22. 22
Potential Market of Cloudea
Dimensione azienda
Somma di
IMPRESE/ISTITUZIONI
Somma di IMP.
INFORMATIZZATE
Somma
di IB FY
2009
Somma di
ADDETTI
Core MM (50-249 PCs) 10.904 10.900 972.884 2.117.021
Core SB (5-24 PCs) 305.733 192.066 1.817.466 3.573.000
Home Business/Low SB (1-4
PCs)
4.002.652 2.147.879 4.260.164 7.782.820
Low MM (25-49 PCs) 13.439 13.327 450.897 925.012
Totale complessivo 4.332.728 2.364.172 7.501.411 14.397.853
Settore
Penetrazione Iaas
Pubblico
Penetrazione SaaS
Pubblico
Servizi (Editoria, Media, ICT,TLC) 15% 63%
Industrial 49% 64%
PA 12% 59%
Utility/Oil & Gas 27% 47%
Bancario, Assicurativo 21% 36%
GDO/Vendita al dettaglio 30% 40%
23. 23
Demand estimate and forecast
Processes and methods for obtaining a
qualitative and quantitative valuation of
demand
The choice of the right model depends on
the specific objectives and on the
availability of quantitative data to base
the esteem
24. 24
Choice of the market forecasting method
1. Based on availabile data
A. Quantitative data available? Quantitative methods
B. Quantitative data not available? Qualitative
methods
2. Based on the objective. Three main objectives:
A. Estimating market size of an existing product?
B. Estimating the market demand after a new product
launch?
C. Estimating the market demand precisely in a time-
lapse?
25. 25
Forecasting methods
Objective
Estimate
market size
Estimate demand for
new products
Estimate demand for
established products
Quantitative
• Coefficient
method
• Diffusion models
• Analytical /
epidemiological
• Time series
• Linear Regression
Qualitative
•“Desk”
methods
• Gaussian
•Adoption models
•Market tests
•Market research
26. 26
Forecasting methods
Objective
Estimate
market size
Estimate demand for
new products
Estimate demand for
established products
Quantitative
• Coefficient
method
• Diffusion models
• Analytical /
epidemiological
• Time series
• Linear Regression
Qualitative
•“Desk”
methods
• Gaussian
•Adoption models
•Market tests
•Market research
27. 27
Coefficient method
What are coefficients?
Parameters representing a past experience or
a future expectation on the evolution of a
phenomenon
- Consuming good
- Industrial good
- Investment good
Coefficient models vary according to:
- Product type
- Repurchase rate
27
Estimate market size
28. 28
Fast moving consumer goods and services, not tied to the
use of equipment (e.g. preserves, personal or home care
products, etc.)
N x % x Cu
n
N
Potential market size
% effective users of
the category
(COVERAGE)
Individual rate of
consumption
(PENETRATION)
Market research and observation
Q=
Market size (n°
units)
28
Estimate market size
29. 29Marketing Multicanale - a.a. 2009/10 - prof.Giuliano Noci 26
Quarterly demand of throw-away razor blades in the
Italian market
25.107.509 x x 415 %
Number of Italian males
over 14 y.o.
% of throw-away razor
blades users
Number of blades
used quarterly on
average
Q=
Market size (n°
units)
29
= 15.064.505
Estimate market size: an example
30. 30
Consuming goods tied to the use of specific equipment
N x % x Ta x ct
na
N
% owning the
equipment
Use rate of the
equipment
Number of units of goods
used per single use
(TECHNICAL COEFFICIENT)
Market research and
observation
Product characteristic
Q=
Potential
market size
(n° units)
30
Estimate market size
31. 31Marketing Multicanale - a.a. 2009/10 - prof.Giuliano Noci 28
Monthly demand for dishwashing tabs
20mln x % x 25 x 135,4
Penetration of
dishwashing
machines
Monthly # of
washing
Number of tabs per washing
cycle
Q =
Number of Italian
households
31
= 177.000.000
Estimate market size: an example
32. 32
Desk Research
Desk Research is the research technique which is mainly acquired by
sitting at a desk. Desk research is basically involved in collecting data
from existing resources hence it is often considered a low cost
technique as compared to field research, as the main cost is involved
in executive’s time, telephone charges and directories.
Internal Desk Research
External Desk Research
Online Desk Research
Government published data
Customer desk research
Analyst published data (free or paid)
33. 33
Forecasting methods
Objective
Estimate
market size
Estimate demand for
new products
Estimate demand for
established products
Quantitative
• Coefficient
method
• Diffusion models
• Analytical /
epidemiological
• Time series
• Linear Regression
Qualitative
•“Desk”
methods
• Gaussian
•Adoption models
•Market tests
•Market research
34. 34
Epidemiologic models
Two kinds of users
Purchasers (infected)
Non-purchasers (not enfected)
Purchasers “infect” non-purchasers
Like in an epidemy…
The higher the number of purchasers in the time t, say Q(t), the
higher the probability of infection
34
Demand forecasting
Wikipedia : Journal o Clinical Epidemiology
35. 3535
Infection coefficient (or infection probability) y is
distributed like a logistic curve
t
1/2
1
y
t = -K/r
r = diffusion rate of innovation
K = starting condition
Demand forecasting
36. 3636
Coefficient y depends on
Q(t)
The number of purchasers in t
Q*
The potential market
y=
Q(t)
Q*
____
Demand forecasting
37. 3737
Multiplying Q* times and deriving, we get the
purchasers in the exact time t
q(t)
t = -K/r
q(t)= y’(t)Q* x
t
Demand forecasting
38. 3838
Customers have different attitudes towards first purchase of a
new product
• Precursors (buy right because the product is new)
• Innovators (recognize value-for-money and usefulness)
• innovative majority (deliberation, prudence)
• conservative majority (skepticism)
• conservatives, or last buyers (tradition)
• unyielding
Demand forecasting
40. 40
Forrester Research on Purchasing influence
In the definition of
the process we
always remember
what influences
people to buy in
different countries
because it might be
too different from
one area to another
43. 43
Rogers’ Curve Examples
Today’s social and
cloud services (2011)
How political culture
influence the high tech
buying attitude and
how innovators are
gaining
46. 4646
Pros Cons
Experts •External (multiple) viewpoint
•Voice of experience
•Statistically insignificant
•Potentially costly
Sales force •Cheap and timely
•Direct contact with customers
•Statistically insignificant
•Only internal
Customers •Statistically significant
(if quantitative)
•Unfiltered
•Complex
•Costly
•Long
Demand forecasting
47. 47
Forecasting methods
Objective
Estimate
market size
Estimate demand for
new products
Estimate demand for
established products
Quantitative
• Coefficient
method
• Diffusion models
• Analytical /
epidemiological
• Time series
• Linear Regression
Qualitative
•“Desk”
methods
• Gaussian
•Adoption models
•Market tests
•Market research
48. 4848
A. Past demand
B. Factors influencing
demand
Time series
Causal models
Established products
Quantitative approaches Forecast based on:
Demand forecasting
51. 51
Demand forecasting
A time series is made up of a combination of 4 “movements”:
Trends (T): the underlying tendency that affects the long term.
Cyclicity (C): the tendency of the business cycle that characterises the
course of the economy in a particular sector in the medium-long term (3 –
7 years).
Seasonality (S): involves shorter periods and refers to patterns that are
repeated in more or less the same course during the subsequent
corresponding periods (years, months, days).
Randomness (E): refers to the variations that cannot be explained by the
previous characteristics random error.
52. 52
Multiplicative model
Analyzing a time series it is possible to estimate the effect of the four
components
• Trend
• Moving average (MA)
• Weighted MA
• Exponential smoothing
• Cyclicity and Seasonality
• Ratio approach
• Randomness
• Inestimable by definition analyzing the time series, may be estimated
through contextual analysis (e.g. exceptional marketing effort by companies,
etc.)
ESCTD ***
Demand forecasting
53. 53
Moving average
Allows an approximate evaluation of the trend: reducing the seasonal
and random variations
where:
Aj= demand of period j
N = number of periods on which the average is calculated
The moving average eliminates the passing fluctuations giving rise to a
rounding-off effect.
The number of periods on which the average is calculated influences
the result (the higher N is, the more the rounding-off effect).
If N is the seasonality period, the moving average has a
de-seasonalising effect.
Trend = M(t)/M(t-1)
Trend analysis
54. 54
Trend analysis (2/3)
Weighted moving average
Enables one to give more weight to more recent data and
decreasing weight to others according to preference
where:
Pj= weight of value in the period j
t
1Nt
j
1Nt1Nt1t 1tt t
t
p
ApApAp
MP
.......
55. 55
Cyclicity and seasonality
Multiplicative model
Seasonality index (monthly, weekly or daily):
More precise estimate: calculating the seasonality index in
different intervals and averaging
ESCTD ***
T
ED
SC
*
*
A
D
S t
t
Where:
- D(t) = demand in the interval t
- A = average demand in a not-seasonalised interval
56. 56
Cyclicity and seasonality
For cyclicity the approach is substantially the same, but:
t is generally a year
A is the average yearly demand (MA) divided by a trend
coefficient
A
D
C t
t
57. 57
Using time series for demand forecasting
Demand forecasting through time series
hypothesizes that demand in the interval (t+1) is
related somehow to the demand in the interval (t)
The function f is the combined effect of the time
series components
)( tt DfD 1
58. 58
Time series decomposition method – example (1/2)
Consider a company that produces hollow glass; the table below
shows sales for 2008 and some elements that characterise the past
series
Forecast sales for the month of June 2009
2008 sales in tonnes 492,787
Annual growth trend (average last 2 years) +4.2%
Cyclical component Irrelevant
Seasonal component (June/July/August) +15%
Random component (environmental sensitivity + others) +2%
59. 59
Time series decomposition method – example (2/2)
Consider 2008: let’s say demand is constant in all months
except June, July and August, when there is an increase of 15%
(seasonality of the product)
9X + 3*1,15X = 492.787 ton
X= 39.581 monthly sales in 2008 (except in June, July and August)
Forecast for 2009, monthly sales:
Every month except, June, July and August:
T + E = 39.581*1,042*1,02 = 42.068 ton
June, July and August:
other months’ demand + S = 42.068*1,15 = 48.970 ton
Implicit hypotheses: T, S and E are constant in time
60. 60
Forecasting with moving average
Often the multiplicative approach is complex
• Need to estimate the cycles
• Need of data over a long time set
A cheaper approach: moving average to forecast
demand
Simplest case: no underlying trend
Ft+1 (next period demand) is generally equal to
the average
When a increasing/decreasing trend exists use
of exponential smoothing to emphasize the trend
M
AAA
F t
1Nt1tt
1t
N
.......
Stock exchange
indexes analisys
simple
40 periods
61. 61
Example (1/2)
Based on historic data, make a forecast for
December using the moving average
MONTH PERIOD EFFECTIVE
DEMAND
3 MONTH
FORECAST WITH
MOVING
AVERAGE
2 MONTH
FORECAST WITH
MOVING
AVERAGE
JANUARY 1 230
FEBRUARY 2 135
MARCH 3 210 183
APRIL 4 238 192 173
MAY 5 48 194 224
JUNE 6 225 165 143
JULY 7 155 170 137
AUGUST 8 30 143 190
SEPTEMBER 9 320 137 93
OCTOBER 10 250 168 175
NOVEMBER 11 210 200 285
DECEMBER 12 260 230
63. 6363
Causal methods
Data on the factors
influencing demand
Causal models
(e.g. regressive
models)
Demand forecasting
Forecasting
64. 6464
Examples of regressive causal models
• Linear regression models
• Logit models (logistic regression)
etc.
Demand forecasting
Stock exchange
values analisys
http://www-
bcf.usc.edu/~gareth/ISL/ISLR
%20Fourth%20Printing.pdf
65. 65
Linear regression models
Q = k + a*F1 + b*F2 + …. + ε
Q = demand Fi = explanatory factors
K = constant (known term) ε = random error
(unexplainable)
Aim: to estimate the coefficients (a,b,c,…).
Generally OLS (Ordinary Least Square) are used to
obtain:
1. Estimates of the coefficients and of the constant
(correct a statistical substance)
2. Reliability indicators of the method:
R2: % of the variability of the dependent variable
explained by the independent variable around the
regression line
Significance tests: test t, test F, Durbin-Watson, etc.
66. 66
Linear regression: cautions and limits
Three dangers:
1. Existence of self-correlation between
independent variables
2. Existence of hidden variables
3. Correlation does not imply causation
67. 67
Example (1/2)
Ice cream shop
1. Daily demand and
temperature are known
2. Hypothesis: there is some
correlation between
demand and temperature
Date Temperature (°C) Ice cream demand
68. 68
Example (2/2)
Estimate of coefficients
Variable Coeff Std Error T-Stat Signif
**********************************************************
1. Constant term -351.403 57.783 -6.08 0.000
2. TEMPERATURE 22.032 2.104 10.47 0.000
Significance indicators
Centered R**2 0.7965
Adj-R^2 0.7865
Regression F(1,28) 109.5690
Significance Level of F 0.0000
Durbin-Watson 2.1537
The estimates of
coefficients and the
regression indicators
suggest that the model
explains the
phenomenon well.
0
50
100
150
200
250
300
350
400
450
500
15 20 25 30 35
Icecreams
Temperature (°C)
69. 6969
Market tests
Experimental design
Testing with customers
Observation and registration
In case, what-if analysis
Demand forecasting