The document outlines four key e-commerce website trends for 2020, emphasizing the importance of streamlined navigation, incorporation of social media reviews, availability of live chat support, and the use of motion in product images to enhance user experience. These features aim to create visually appealing and organized online stores that boost customer trust and encourage repeat visits. Adopting these trends can significantly impact the success of an e-commerce business.

1. E-commerce Website
Trends in 2020:
4 Winning Features
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Recenttrendsandeventshave
forcedtheworldtogodigital.E-
commercewebsiteslikeAmazon
andeBayhadbeengrowing
insanelyfastoverthelastcoupleof
years,promptingbigbrandsand
retailerstoeitherselltheirproducts
ontheseplatformsorcreatetheir
owne-commercewebsitetobeable
tocompete.

3. WhatIsanE-commerceWebsite?
E-commerceisthebuyingandselling
ofgoodsorservicesthroughthe
internetandthetransferofmoney
anddataassociatedwiththese
transactions.Todothis,youneedan
e-commercewebsitethatwillserveas
yourretailstoreontheinternet.All
transactionsaredoneviayoure-
commercewebsite,whichisalso
whereyoucanfindallproduct
specificationsandorderdetails.

4. Thinkaboutputtingupaphysical
retailorserviceshop.Howdoesit
look?It’sverylikelythatyouplanto
makeyourstorevisuallyappealing
tothecustomer’seyes.Youalsowant
itcleanandneat.

5. Thesameshouldbeyourmindset
whenbuildingyourowne-commerce
website.Youre-commerceweb
designfeatures,likeaphysicalshop,
shouldbebothvisuallyappealingand
cleantolookat.Belowaresomeofthe
lateste-commercewebsitetrendsin
2020thatmostbrandshavestarted
toadopt:

6. 1.StreamlinedNavigation
Visitingandbuyingfromane-
commercewebsitewithpoor
navigationislikeenteringacluttered
store,wherealltheitemsaremixed
togetherwithnorhymeorreason,
makingithardforyoubecauseyou
havetogothroughalltheitemsjust
tofindtheoneyoulike.

7. Agoode-commercewebsitehasan
organizedtemplate,startingwith
keycategoriesasthemainsub-
headers,whichcanthenexpandto
drop-downmenusthatreveal
moreoptionsandproductstothe
consumer.

8. Thisway,thecustomercaneasily
searchforwhattheywant,asthey
aregroupedintocertaincategories
thatmakeproductseasiertofind.It
removesthehassleforthecustomer
andgivesthemapleasant
experiencewithyourwebsite,
increasingthechanceofthem
revisitingyoure-commercewebsite
andbuyingfromyouagain.

9. 2.PostsorReviewsfromSocial
Media
Socialmediahaseasilybecomeone
ofthebiggestplatformsfore-
commerce.Themosttrendingand
successfulsocialmediacontentis
donebymeansofpersonalreviews
byordinaryusersorinfluencer
advertisements.

10. Thesetypesofcontentand
advertisementsaremoretrusted
bycustomersbecausetheycome
eitherfromrealpersonswho
wouldnothaveabiasedopinion
aboutthebrandorfrom
influencerswhoaretrustedby
thousandsoffollowers.

11. Toboostthetrustinyourbrand
andgetpeopletoviewyour
website,moste-commerce
websitesnowincorporatereviews
andadsfrominfluencersthat
wouldmakethebrandlookmore
authenticandtrustworthy.

12. 3.LiveChatorCustomerSupport
Haveyouevervisitedastoreand
foundclothingthatyoulike?Isn’tit
frustratingwhenyouwanttoaskor
knowwhatfabrictheitemmadeof,
buttherewasnosalespersonyou
couldapproach?Thesamething
happensone-commercewebsites.

13. Whileyourproductsarereadily
listedandyoumighthaveincluded
somedetailsalready,thoseviewing
yourwebsitesmighthavesome
questionsthattheywantanswered
beforetheybuyyourproduct.

14. Thiscouldeitherbeaperson
answeringthroughalivechatora
phonenumber,orthiscouldbeanAI
chatbot.TheAIchatbotismorecost-
efficient,andyoucouldmixthiswith
theoptiontohaveacustomerservice
representativeavailableformore
complexinquiries.Somecustomers
liketheconvenienceofabotfor
simpleinquiries.Otherswanttotalk
toaperson.

15. 4.MotioninProductImages
Itpaysoffwhenthecustomercansee
howtheproductworksorhowitfits.
Thisiswhymanyphysicalstoreshave
salespersonsdoingademonstration.
Fore-commercewebsites,thiscould
bedonethroughmotioninpictures.

16. Notonlywillthecustomergetan
ideaofhowtheproductworks,butit
isalsoagoodwaytocatchsomeone’s
attention.Itgivesthecustomera
bettersenseofwhattheyaregetting.

17. Awell-curatede-commercewebsite
couldspellthedifferencebetween
havingasuccessfulorstruggling
business.AtAdvancedDigitalMedia
Services,ourteamhassomeofthe
beste-commercewebsitebuildersto
makeyourwebsiteclean,organized,
andvisuallyappealingtothe
customer.Getintouchwithusnow
tolearnhowwecanimproveyoure-
commercewebsite!

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