eCommerce is a huge business, with US ecommerce sales reaching $300 billion in 2014, up 310% in just 10 years. To ensure an ecommerce website rises to the top of search rankings, proper keyword research, on-page SEO optimization, technical SEO, and link building are crucial. Some tips include rewriting product descriptions, optimizing for mobile users, adding a blog, and regularly offering sales and discounts. Storytelling, high-quality product photos, product videos, and improving customer reviews can help boost an ecommerce store's performance.

2. eCommerce
ISAHUGEBUSINESS.

3. eCommerceISAHUGEBUSINESS.
Well,howbigisit?However,intheUnitedStatesalone,intheyearof2014,totale-commercesale
wasapproximate$300billion.Inshort,approx.310%injust10years.
Nevertheless,alotofcashlow,itmeansaLOTofcompetition.Naturally,allthesewebsitesarecom-
petingfortopsearchpositionsinrespectiveniche.
Therefore,howcanyoumakeensurethatyoure-commercewebsitewillbetheone,whichrisesto
thetop?
Fortunately,thereissomegoodnews.
WhenitcomestoSEOofseverale-commercewebsites,itdoesnotproducefavorableresults.With
profoundknowledge&somehardwork,youcaneasilymakeupgradations,whichwillgiveyouan
advantageoveryourrivalsaswellasfrequentlyincreasesearchtrafic.
Onceuponatime,e-commercewebsiteswerelimitedtogiantonlinestoreslikeAmazon,eBay,etc.
Now,therearesomanybuilt-it-yourselfoptionssuchasShopify,SquareSpace&BigCommerce.The
bottomlineisthat–SEOfore-commerceischangingdramatically.Meantime,youcanexperienceabig
shiftwhenitcomestotherequirementsofcustom-builtwebsites.Gonearethosedayswhenevery
URLofwebsiteendedwithalongstringofwebURLs&itwasalsoacceptable.
WhenitcomesWhenitcomestoSEOofanykindofwebsite,itdoesnotmeanaboutgettingbetterrankingsinSERP
(SearEngineResultPages).RunninganeCommercewebsite,thenthesaleisapivotalfactor.SEOdoes
notonlyhelpyoutomakebettersales,butyoucanalsomakeahugeproit.
Firstly,we’llelaborateSEOtipsinordertogettraficaswellasbettersales.
Followthestep-by-stepguidetoe-commerceSEOinordertoboostGoogletrafic.

4. PART:1
KEYWORDRESEARCH

5. HowtoPerformKeywordResearchfor
eCommerceWebsitesEffectively
ForanykindofSEOcampaign,thestartingpointis–keywordresearcheffectively.Also,e-commerce
websitesarenotdifferentfromothers.
Withoutdoingproperkeywordresearch,you’llbelyingblinddependingupononlygutfeelingin
ordertorunthecampaign.Sowhereshoulddowestart?
InthisPDF,e-commerce&webdevelopmentcompanyinIndiahascompiledeverythingthatyou
needtoknowinordertogetyoure-commercewebsitesfullyoptimized.Itconsistsofthe
following:
• KeywordResearch
• On-PageSEO
• TechnicalSEO
• LinkBuilding
TheTherefore,inordertoillustratethewholeprocess,we’llbeusingrealworldexamples.Letusget
started.

6. ....THINKOUTOFTHEBOX
Translucently,theremaybecertain“mainkeywords”thatyouwishtoseethemonranking.Intermsof
yourbrand,business,products&categories.
Ofcourse,itispivotaltooptimizeyouronlinestoreforphrasesasyouwouldwanttorankfor.
Still,hereisabighaul.
Yourrivalsmaybetargetingallthoseexactkeywordsasyouwantto.Whatiftheyhavestrongproiles,
thentheyareprobablytoooutrankingyoursonlinestore.
Forgeteverythingfornow.We’lltellyouhowtoindoutcool&lowcompetitionkeywords.
KEYWORDS
• Theymusthavegoodvolume.
• Theyarelikelytoconvertintocustomers.
• Theycanrankforquickly.

7. 1.PickSomeTechniquesFromAfiliateMarketers
FindOutHigh-convertingKeywordsbyusingthe
SimplestFormula
Ifyouareplanningtobuyalaptop,butyoudon’tknowmuchaboutcompletespeciicationsaboutthe
particularproduct.
Whatwouldyouwritetosearchfor?
Maybe,you’llwrite,“bestlaptopsforarchitects”.
Then,you’llchooseaspeciickeywordwithahighdificultyscore&ithasgoodvolume.
Themosttriumphantafiliatemarketershaveaprocedurethatlookslikethis:
•Identifyacommonproblem
•Curatecontenttargetingpeoplewiththesame
•Writesolutioninthecontent
Thisisoneofthesimplestformulas,whichconvertlikecrazy.Thegoodnewsisthat–itworkswell
forane-commercewebsite,too.

8. 2.TweakCoolKeywordsfromBlogger
3.ForQuickWins,Target“OpportunityKeywords”
Whatdowemeanby“opportunitykeywords”?Therefore,akeywordphraseembraces-
•Ithasagoodsearchvolume.
•Ithascomparativelylowdificultyscore.
Itmeansthat–alittleworkthatcandoforyourwebsiteontotheirstpage&frequentlyincrease
yoursearchtrafic.
Aswe’vealreadymentionedthat–wearelookingforkeywordsthatyourcompetitorsaretarget-
ing.Inactuality,itisnotcorrectasablogger,butalsoforyourcompetitors.
Whenyouenterthekeywordsinthetool,you’llseethekeywordsthataredrivingmostofthe
trafictothewebsite.
Ifthewebsitehasgooddomainauthority,buttheindividualpageisnotsostrong.Itmeansthatif
wecancreatesomethingpowerful&solidlinks,you’llbeabletorankforaspeciickeyword.
Beforestartingwriting,we’lldoalittlemoreresearchtodo.
Gofor“organickeywords”forparticularpage&gothroughwithallthekeywordsasitranksfor.

9. PART:2
On-PageSEOforeCommerce
Websites

10. 1.RewriteProductDescription
2.Keepinmind“websitenavigation”
Thenumberofwebsitesareavailableforusersinordertobuysomethingaswhatothercustomers
arelookingfor.Ifthewebsitehaspoornavigation,thenyouhavetoworkonitforbetternavigation.
Makesurecategorizetheproductsinsub-categories.Productsshouldbeeasytoindforall.
3.UseTargetedKeywordsforAnchorTextLinkBuilding
Foranchortexts,entertheexacttargetedkeyword.Thisisduetothefactthatitcanhelpyoutoget
directtraficforyourwebsite&itwillalsogoodforSEOlinks.
4.OptimizeWebsiteforMobileUse
Don’tforgettooptimizeyoure-commercewebsiteformobileuse.Makesurethatyourmobileweb-
siteismoremobile-friendlyifyouarelookingforwaysinordertoincreasesales&proits.
Fromproductdetailstofeatures&beneits,productdescriptionmustembracewholeinformation
abouttheproductinashortform.Ifyouwouldwriteduplicatecontent,thenthesearchenginehas
strictrulesregardingduplicatecontent.
Organictrafichasbeengrowingdramaticallyforpastfewyears.CheckoutsomeessentialSEOtips
foreCommercewebsites:

11. 5.WebsiteshouldhaveLowerLoadingTime
6.E-CommerceWebsitehasSecureTransactions
Youronlinestoremustbesecuredfortransactions,andthisisoneofthemostsecured&important
factorsinordertogetgainofwebsiteusers.
7.IncludeBlogPagetoE-CommerceWebsites
Searchenginelovescontent.Thecontentmakeswebsiteseasierforsearchenginesbeingdiscover-
able.Thewebsitesneedblogsifyouwanttomakeyourstore&productsdiscoverable.Byaddinga
separateblogpage,itwillalsohelpuserstoknowmoreaboutyourbrand,services&products.By
addingblogpage,youcanexplainmoreabouttheproducts&itwillalsohelptogainthetrustof
users.
8.OfferDiscounts&SalesOffersRegularly
Ifyouoftenofferdiscounts&salesoffersconstantly,thenitwillhelptogetyoubettersalesforyour
products,sales&offersforyouronlinestore.Thisstrategycanactuallyhelpyou.
BeforehiringanyeCommercewebsitedevelopmentservices,youneedtogetsuretyaboutthe
speedofyourwebsite.Keepmonitoringthespeedofthee-commercewebsiteonbothdesktop&
mobile.

12. MarketingInvestment
Strategies

13. HowToBOOSTeCommerceStore
1.Storytelling
Ifyouwillshareyourproductsstoriestoyourcustomers,thenyourcustomerswillprobablypassion-
ateaboutwell-madeproducts.Storytellingcandeinitelyworkforbetter.
2.TakeBetterProductPhotography
There’snoroomfordoubt,goodphotographymattersalot.Goodproductphotoscandomorethan
asshoppersshowaswhatyouareselling.Astheyprovidecontextaswellasithelpscustomersto
visualizeusingyourproducts.
Moreover,high-qualityproductscanreduceproductreturns,whichusuallyhappenbecauseofmis-
leadingimages.
3.BuildProductCollections&Lookbooks
AsaneCommerceonlinestoreowner,youcangiveyourcustomersacontextforyourproductsvia
lookbooksthatshowcaseyourproductsinuse.Theconceptofthelookbookiscommonamongfash-
ionindustry,butitcanbeextendedtodiverseindustriesnow.Inthis,variousphotosareclickableas
wellastakeyoutotheproductpageforspeciiccolororstyleasyouarelookingfor.
4.AddProducts’Videos
Inordertoaddtheproduct’svideo,thisisananothercomparativelylow-budgetimprovementthat
youcanincludeintoyourwebsite.Itincludesanextremelyvalueforshoppers&bottomline.Thatis
whybecausetheabilityofvideocanquicklyeducatethecustomer,plusitisapowerfulconversion
tool.
Withafewsmallinvestments,we,webdevelopmentcompanyinIndia,canhelpyoutoboostyour
e-commercestoreaswellasdriveperformanceonconversions,SEO&muchmore.

14. 5.UpgradeYourCustomers’ReviewsSoftware&TheEntire
Process
Intoday’sworld,competitioniscut-throat.Thereisalwayssomeonewhoiswillingtodeliverthe
sameproductatcheaperprice&faster.
Reviewsthataregivenbyyourcustomerscanmakeyourserviceseffectively,andallowshoppersto
evaluatetheproductsbasedonanumberofrealcustomers’opinions.Also,itcanhelpyoutospot
products’issuesifthereare.
MakeTheMostFromInvestments&You
WillSeeBigImprovementsOnTheGo.
Bytacklingalltheseeach&everyinvestmentasperyourschedule&budgetasitwilldramatically
boosttheoveralluserexperience,plustheeffectivenessofyouronlinestore.
Consideralltheseaspects,whicharemostimportantinordertocompleteirst.Afterthat,startdoing
theresearch&puttogetherthestrategyforhowyoucanprioritizeallthesewebsiteupgrades.
Withastrongplanofaction,youronlinestorecanconcentrateontheprojectsasitwilldrivethebest
outcomesforyourbusinessinsteadoftryingsomanydifferenttacticsatonce.

15. ThankYouForYour
Attention!
Lookingformoreideas&e-commerce&web
developmentservices,
pleasevisithttp://www.esferasoft.com
Dropanemailatcontact@esferasoft.com
ForFurtherAssistance,callon0172-4000503
ThanksAgain!