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Mobile App Marketing: Acquisition & Retention

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Learn more about Mobile Growth: http://mozza.io


These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.

Published in: Marketing

Mobile App Marketing: Acquisition & Retention

  1. 1. MOBILE ACQUISITION & RETENTION
  2. 2. How to prevent a $30B mistake?
  3. 3. How to launch so well that it drives people mad?
  4. 4. Why do you stick to your phone all day long?
  5. 5. How Facebook lost $30B
  6. 6. I think the biggest mistake we made as a company is being too much on HTML5 as opposed to native. “ Zuckerberg
  7. 7. 2008 100 million users ! $300 million in revenue
  8. 8. 1.5
  9. 9. The recovery
  10. 10. 2012 2014
  11. 11. Facebook revenue Desktop Mobile 23% 77% Desktop Mobile 53% 47% q4 2012 q4 2013
  12. 12. The future of facebook is mobile
  13. 13. How to launch so well that it drives people mad?
  14. 14. MG Siegler (Google Ventures)
  15. 15. Dec 2012
  16. 16. “ The best email app you’ll ever use.
  17. 17. The bandwagon effect
  18. 18. $100mm
  19. 19. “ If you’re not shameful, it’s too late… (only if you’re looking for product-market fit)
  20. 20. Why do you stick to your phone all day long?
  21. 21. 102,000,000,000 app downloads in 2013
  22. 22. 20% of the apps downloaded are only used once (Localytics)
  23. 23. average retention rates: 34% 18% 13% 25% After 3 months After 6 months
  24. 24. Secret ! ! 75% of people with more than 5 friends come back everyday
  25. 25. Nir Eyal’s hook canvas
  26. 26. Shopkick re-focus on content
  27. 27. Mobile is the new game
  28. 28. Thank you! amontcoudiol@gmail.com @adrienm

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