Facebook – an online social networking
website where people create profiles, share
information, media (photos, video, links)
about their lives and other users can
engage by responding, linking, or sharing
1.7+ billion ACTIVE users (and growing!)
D E F I N I N T I O N S
Profile vs. Page
Organic, Paid,Total Reach
What is Facebook Live
Newsfeed is the first thing you see
when you land on a page. It’s filled with
status updates, photos, videos, links,
app activity, likes from people, Pages
and groups you may follow.
Facebook has a “Newsfeed Quality Panel” that
deciphers and decides which stories appear in
each user’s newsfeed using different types of
code. Basically, Facebook’s algorithm hides
boring stories – if your story doesn’t score well,
no one will see it.
Engagement is when a user interacts on a Page such as
liking a post, clicking on a link, commenting on an image,
or sharing the post.
Facebook Insights, engagement is defined as post clicks,
likes, shares and comments.
üA free, personal account
üAn account that represents an account or organization
üPromote specials, offers, contests
üUse Facebook Ads
Organic Reach is the total number of unique people who
were shown your post through unpaid distribution.
Paid Reach is the total number of unique people who were
shown your post as a result of ads.
Total Reach is the number of unique people who saw your
posts, regardless of where they saw it.
Facebook Live is a Facebook application from your smart phone, using real-time
videos to your Facebook page in which users can watch, interact & subscribe
when broadcasts begin.
• Prior 2016, Business or Athlete Pages could reach up to
16% of their audiences organically.
Example: 1000 fans, reach = Appx. 160
10,000 fans, reach = Appx. 1600
• Facebook analysts reported that the Facebook Organic
Reach plummeted in 2016 by 52%!
Facebook reported as of January 2016 there are
100 million hours of video watched…. A DAY!!
Facebook launched Live in Spring 2016
Dumped $50 million into the project
PUSHING THE ALGORITHM TO PROMOTE LIVE POSTS,
Time to GO LIVE to PROMOTEYOUR business!
3-MONTH TANDEM SPECIAL
2015 (Live not introduced to general public)
2016 (Using Live in conjunction with promo)
2016Yielded a 400% INCREASE of tandems
for the SAME 2015 promo!
Build a Strategy
ü Who is your audience?
ü Tandems, First time flyers, Fun Jumpers, teams, general
ü Who do you want to be the FACE of your business?
ü Same person, same voice & tone
ü commit to a schedule
ü Consistency is key
ü What to broadcast?
ü Interview? Showcase?
ü Make an announcement when to expect a broadcast
ü Include a short description of what is being broadcasted
ü Have the broadcaster give a verbal intro of themselves AND
what’s being broadcasted
ü Do not broadcast anyone’s personal information
ü Ask permission of interviewees beforehand & give them the
ü Keep it short & sweet
ü Subtle branding
ü Get a good shot
ü Good lighting, good connection/sound
ü Steady hand
ü Good framing
ü Promotion Name [ie.“Spring Break Special”]
ü Create a page onYOUR website to send customer’s to
purchase promo that also has more promo details & include
a code [ie. SP2017]
ü High resolution image with DZ logo AND promo!
ü Create a catchy Facebook post & include Special’s Name,
expiration date, website link