How can organizations deal with tremendous change ? They must adopt a new paradigm that rids themselves of command and control notions and opens their thinking up to collaboration.
23. Rita Mcgrath - accept the new
paradigm - make it a priority !
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24. don’t measure with a micrometer mark with a
paint brush and cut with an axe
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25. #1 a Plan ?
• google: social strategy: “getting
your company ready”
slideshare.net
• google: “8 success criteria for
facebook page marketing”
slideshare.net
• most people fail to “THINK” what
are you trying to do?
• research & define outcomes
• resource - involve everyone
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28. #2 Differentiate
•define your BRAND
•how are you different ?
•who is your target market ?
•become a RESOURCE
•do YOU resonate ?
•are YOU ENGAGING ?
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30. #3 - be Authentic,
Credible, Transparent
•BUYERS DO NOT trust
advertising any longer
•customers want to feel like
they are getting what is REAL
•your job is to EDUCATE,
inform and SERVE
•DO NOT hide behind a brand
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42. #6 give to get -
engage
•join communities
•identify influencers
Customer Service
•share information Is For
Everyone
•contribute original works
•give love unconditionally
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44. #7 Cool Content
•find sources - rss
feeds other bloggers
or influencers
•partners supply or co-
create content
•video video video
•what is relevant, new &
fresh
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