Leveraging The News Feeds at #congresfb
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Slides from the closing keynote of #congresfb. A brief overview of EdgeRank and the evolution of Signal vs Noise by Chad Wittman.
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Leveraging The News Feeds at #congresfb
- 1. Chad Wittman, Founder EdgeRank Checker | Chicago, IL We've helped over 500,000 Pages Tweet @EdgeRankChecker with questions— I promise we'll answer them all @EdgeRankChecker | #congresfb LEVERAGING THE NEWS FEED
- 2. Leveraging the News Feed @EdgeRankChecker | #congresfb
- 3. The "New" SEO @EdgeRankChecker | #congresfb
- 4. Noise vs Signal @EdgeRankChecker | #congresfb
- 5. The typical Brand only reaches 12% of their fans @EdgeRankChecker | #congresfb
- 6. Brands that are taking advantage of EdgeRank are reaching over 40% @EdgeRankChecker | #congresfb
- 7. WHAT IS REACH? Reach is a unique impression Each time a unique individual sees a Post, Facebook registers this as a person "Reached" @EdgeRankChecker | #congresfb
- 8. • Organic Reach • Viral Reach • Paid Reach 3 Types of Reach @EdgeRankChecker | #congresfb
- 9. • Where did EdgeRank come from? • What is EdgeRank? • How to improve EdgeRank? WHAT WE'LL LEARN @EdgeRankChecker | #congresfb
- 10. WHERE DID EDGERANK COME FROM? @EdgeRankChecker | #congresfb
- 14. BBS EDGERANK ORIGIN @EdgeRankChecker | #congresfb
- 15. Bulletin Board System @EdgeRankChecker | #congresfb
- 16. BBS EDGERANK ORIGIN @EdgeRankChecker | #congresfb
- 18. BBS EDGERANK ORIGIN @EdgeRankChecker | #congresfb
- 20. BBS EDGERANK ORIGIN @EdgeRankChecker | #congresfb
- 21. WHAT IS EDGERANK? @EdgeRankChecker | #congresfb
- 22. EdgeRank is an algorithm defined by Facebook to determine what a user sees within their news feed WHAT IS EDGERANK? @EdgeRankChecker | #congresfb
- 24. AFFINITY The relationship between users @EdgeRankChecker | #congresfb
- 25. Increase Engagement, Increase Affinity @EdgeRankChecker | #congresfb
- 26. WEIGHT Quality of interactions on an Edge Edge : status, photo, link, etc. @EdgeRankChecker | #congresfb
- 27. Shares > Comments > Likes > Clicks @EdgeRankChecker | #congresfb
- 28. TIME DECAY How long a post lives @EdgeRankChecker | #congresfb
- 29. The average Post only lives about 3 hours in the news feed @EdgeRankChecker | #congresfb
- 30. IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 31. • Call to action IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 32. Think outside "the box" @EdgeRankChecker | #congresfb
- 33. • Call to action • Test and monitor content IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 34. Two main options: • Manually analyze your data via Facebook Insights export • Use a tool like EdgeRank Checker to do it automatically @EdgeRankChecker | #congresfb
- 35. • Call to action • Test and monitor content • Reduce Negative Feedback IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 36. How are Fans Reporting Negative Feedback? @EdgeRankChecker | #congresfb