Uploaded byChad Wittman
Leveraging The News Feeds at #congresfb
The document discusses Edgerank, an algorithm that Facebook uses to determine the content displayed in user news feeds, and how brands can enhance their reach. It outlines three types of reach: organic, viral, and paid, and suggests strategies such as improving engagement and reducing negative feedback to increase Edgerank. The founder, Chad Wittman, invites users to interact with Edgerank Checker for insights and advice.
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Leveraging The News Feeds at #congresfb
- 1. Chad Wittman, Founder EdgeRankChecker | Chicago, IL We've helped over 500,000 Pages Tweet @EdgeRankChecker with questions— I promise we'll answer them all @EdgeRankChecker | #congresfb LEVERAGING THE NEWS FEED
- 2. Leveraging the NewsFeed @EdgeRankChecker | #congresfb
- 3. The "New" SEO @EdgeRankChecker| #congresfb
- 4. Noise vs Signal @EdgeRankChecker| #congresfb
- 5. The typical Brandonly reaches 12% of their fans @EdgeRankChecker | #congresfb
- 6. Brands that aretaking advantage of EdgeRank are reaching over 40% @EdgeRankChecker | #congresfb
- 7. WHAT IS REACH? Reachis a unique impression Each time a unique individual sees a Post, Facebook registers this as a person "Reached" @EdgeRankChecker | #congresfb
- 8. • Organic Reach •Viral Reach • Paid Reach 3 Types of Reach @EdgeRankChecker | #congresfb
- 9. • Where didEdgeRank come from? • What is EdgeRank? • How to improve EdgeRank? WHAT WE'LL LEARN @EdgeRankChecker | #congresfb
- 10. WHERE DID EDGERANK COMEFROM? @EdgeRankChecker | #congresfb
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- 14. BBS EDGERANK ORIGIN @EdgeRankChecker |#congresfb
- 15. Bulletin Board System @EdgeRankChecker| #congresfb
- 16. BBS EDGERANK ORIGIN @EdgeRankChecker |#congresfb
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- 18. BBS EDGERANK ORIGIN @EdgeRankChecker |#congresfb
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- 20. BBS EDGERANK ORIGIN @EdgeRankChecker |#congresfb
- 21. WHAT IS EDGERANK? @EdgeRankChecker| #congresfb
- 22. EdgeRank is analgorithm defined by Facebook to determine what a user sees within their news feed WHAT IS EDGERANK? @EdgeRankChecker | #congresfb
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- 24. AFFINITY The relationship betweenusers @EdgeRankChecker | #congresfb
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- 26. WEIGHT Quality of interactionson an Edge Edge : status, photo, link, etc. @EdgeRankChecker | #congresfb
- 27. Shares > Comments> Likes > Clicks @EdgeRankChecker | #congresfb
- 28. TIME DECAY How longa post lives @EdgeRankChecker | #congresfb
- 29. The average Post onlylives about 3 hours in the news feed @EdgeRankChecker | #congresfb
- 30. IMPROVE THE AVERAGE EDGERANK OFYOUR CONTENT @EdgeRankChecker | #congresfb
- 31. • Call toaction IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 32. Think outside "thebox" @EdgeRankChecker | #congresfb
- 33. • Call toaction • Test and monitor content IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 34. Two main options: •Manually analyze your data via Facebook Insights export • Use a tool like EdgeRank Checker to do it automatically @EdgeRankChecker | #congresfb
- 35. • Call toaction • Test and monitor content • Reduce Negative Feedback IMPROVE THE AVERAGE EDGERANK OF YOUR CONTENT @EdgeRankChecker | #congresfb
- 36. How are FansReporting Negative Feedback? @EdgeRankChecker | #congresfb
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