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Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales
The document outlines eight social media strategies to boost ticket sales for events, emphasizing the importance of understanding the target audience and having a solid marketing strategy in place. Key tactics include incentivized social sharing, ticket giveaway contests, and leveraging platforms like Instagram, Reddit, and Facebook for effective promotion. Marketers are encouraged to utilize these tactics authentically and track their effectiveness to ensure successful engagement.
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Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket Sales
- 1. 8 Social MediaTactics to Ignite Ticket Sales
- 2. 8 Social Media Tac-cs A0er this slideshare, you should: • Understand what you need to do before jumping into tac8cs • Define your target a;endee & where they hang out on SM • U8lize at least 1 of these tac8cs in your event marke8ng strategy
- 3. 8 Social Media Tac-cs Before we get into the juicy tac-cs… • We go;a talk PROCESS. • Without having event marke8ng strategies in place, tac8cs are meaningless.
- 4. 8 Social Media Tac-cs Event Marke+ng is…
- 5. 8 Social Media Tac-cs Event Marke+ng is not…
- 6. 8 Social Media Tac-cs The Social Media Landscape • Rate of change is accelera8ng quickly • 1.6 billion ac8ve mobile social accounts • Know your audience! Further reading: h.p://wearesocial.net/blog/2015/01/digital-‐social-‐mobile-‐worldwide-‐2015/
- 7. 8 Social Media Tac-cs The Social Media Landscape • Makes implemen8ng event marke8ng strategies frustra8ng at 8mes • but also creates opportunity to find new a4endees
- 8. 8 Social Media Tac-cs Who’s ready for some tac-cs???
- 9. 8 Social Media Tac-cs Tac-c #1: Incen-vized social sharing • It is in your a;endees’ best interest to get their friends to buy 8ckets to your event. • Offer small discount on 8cket price to increase sharing • Also can include discounts on future events • Check out Referral Candy
- 10. 8 Social Media Tac-cs Tac-c #2: Ticket Giveaway Contests • Why contests are awesome: • Easy to setup with gleam.io • Plays directly into an event’s social element • Network effects! Each entry should be considered a poten7al 7cket buyer
- 11. 8 Social Media Tac-cs Clear descrip8on on how to enter -‐> Incen8vized ways to enter -‐> En8cing visual -‐> Gleam.io Contest Breakdown More entries given based on type of ac8on
- 12. 8 Social Media Tac-cs A Ticket Giveaway in Ac-on Conference creates a 8cket giveaway Gale enters via tweet Conference gains exposure to Gail’s Twi;er audience NETWORK EFFECTS!!!
- 13. 8 Social Media Tac-cs Tac-c #3: Instagram Men-oning n’ Hashtagging Instagram is: • The FASTEST growing social network • 26% of US adult popula8on • Visual Storytelling • Primarily Mobile Your Instagram presence has to be na7ve!
- 14. 8 Social Media Tac-cs Photo Men-oning • Every 8me an Instagram user is tagged in the comments of a photo, they’ll receive a no8fica8on POTENTIAL VIRAL ALERT!
- 15. 8 Social Media Tac-cs Great for contests
- 16. 8 Social Media Tac-cs Best Prac-ces for Instagram • Unless you’re producing a large-‐scale event, create an account for your org to build an audience • Contests via photo men8oning is a great way to a;ract eyeballs • Be authen8c & crea8ve. NOT commercial. • Research & use popular hashtags that are relevant to your event (loca8on, target audience) If you were organizing a vegan food truck fes7val in Aus7n, #atxvegan would be a prime hashtag to u7lize.
- 17. 8 Social Media Tac-cs Tac-c #4: Leveraging Your Speaker’s Audience • Think of your speakers as an affiliate marke8ng channel • Both interests are aligned • Your speakers want a large audience to talk to • Your event needs to sell as many 8ckets as possible
- 18. 8 Social Media Tac-cs Track results by crea-ng codes Create your codes in Ticketbud Watch the tweets roll in
- 19. 8 Social Media Tac-cs Tac-c #5: Gaining Exposure Through Reddit Common misconcep8on: Reddit community destroys any a;empt to market to them. How not to get destroyed: •Be na8ve •Be authen8c •Be relevant
- 20. 8 Social Media Tac-cs Subreddits are your friend • A subreddit is a sub-‐community focused on a specific topic. • We recommend pos8ng in your city’s subreddit or one specific to event’s theme • Use a conversa8onal tone when pos8ng. Be 110% sure it’s relevant. • DON’T make your post read like an adver8sement! GOOD TITLE: Anyone ever a4end the oyster fes7val happening this weekend? BAD TITLE: Buy 7ckets to the oyster fes7val for $45!! Get ‘em now!
- 21. 8 Social Media Tac-cs Subreddits are your friend s8ckied post stays on top of page large readership = big poten8al normal post upvoted w/ 75 comments
- 22. 8 Social Media Tac-cs Tac-c #6: Repurposing Content for Long-‐Las-ng Effects • Use photos of a;endees in social updates • Create highlight video from previous events • Get your speakers to upload their slide decks • Use tes8monials as social proof Further reading: h.p://www.socialmediaexaminer.com/use-‐social-‐media-‐to-‐promote-‐your-‐event/
- 23. 8 Social Media Tac-cs Tac-c #7: Facebook Retarge-ng • Retarge8ng: When you serve ads to people who have previously been on your website.
- 24. 8 Social Media Tac-cs 2 Types of Retarge-ng Ads 1. Direct Ticket Purchase: Clicking goes right back to your 8cke8ng page. Most popular choice here. 2.Demand GeneraFon: Clicking the ad goes to a highlight video, speaker lineup, or just any piece of content that will help convince your a;endees to buy 8ckets. Typically #2 works be4er if you have highly priced 7ckets Mo $$ = Mo Convincing
- 25. 8 Social Media Tac-cs Social Media Channels for Retarge-ng Facebook News Feed Twi;er Feed Further reading: h.p://blog.Fcketbud.com/retargeFng-‐for-‐events/
- 26. 8 Social Media Tac-cs Tac-c #8: Twi`er Adver-sing • Twi;er’s ad plakorm is sexy. • More & more people who have money to spend are using Twi;er • S8ll inexpensive to test out & quick turnaround 8me for campaigns Further reading: How to Use Twi.er Ads to A.ract A.endees
- 27. 8 Social Media Tac-cs Twi`er Targe-ng Op-ons • Loca8on, loca8on, loca8on • Topical hashtags • Influencer Targe8ng • Device targe8ng If you’re wan7ng to target mobile devices, make sure your 7cke7ng website is mobile responsive!
- 28. 8 Social Media Tac-cs Dissec-ng a Twi`er Ad • 2 parts: promoted tweet & website card • Tweet needs to be na8ve & draw audience interest • Use Canva for quick ad crea8ves • Run mul8ple ads to test what works • Triple check your URL is correct!
- 29. 8 Social Media Tac-cs Where to go from here? “Brands have to have a deep understanding of their customer base. A marketer cannot deliver the right message to the right customer at the right :me if she doesn’t know precisely what her customers want and need.” • Find your target audience • Create a social media marke8ng strategy • Test out some of the tac8cs here & analyze results!