User centered design and lean UX processes focus on designing products around user needs and goals. This involves collaboratively defining assumptions and desired outcomes, creating minimum viable prototypes, testing them with users, and iterating based on feedback to improve the customer experience. Key aspects of lean UX include defining key performance indicators, managing towards outcomes rather than just outputs, experimenting frequently, and giving customers a voice early in the process to help determine a product's success.

1. User centered design
Let’s talk about

2. What is design about?

3. http://goo.gl/oqwYC7

4. What is design about?

5. What is design about?
Intentions
Customer
Need
Perfect
Focus
Choises

6. Experiences

7. USER INTERFACE DESIGN
USER EXPERIENCE
Is the design of software or websites with
the focus on the user's experience and
interaction.
The goal is to make the user's interaction as
simple and efficient as possible.
The goal is to create a seamless, simple, and
useful interaction between a user and a
product.
As with UI design, user experience design
focuses on creating interactions designed to
meet or assist a user's goals and needs.

9. Are we designing thinking
in our customers?

10. Yes, but we can do better.
If we start doing some Lean UX

11. What the f*ck is Lean UX?

12. What the f*ck is Lean UX?
Lean UX is the practice of bringing the true nature of our work to light faster, with
less emphasis on deliverables and greater focus on the actual experience being
designed.
Collaboration with the entire team becomes critical to the success of the product.

13. Outdated decision process
Design decision
Revise
Done
Client likes it?
Yes
No

14. Declare
assumptions
Create a MVP
Run an
experiment
Feedback
& research
Lean UX Design Process

15. Every proyect starts with assumptions

16. Every proyect starts with assumptions
Declaring assumptions allows the team to create a common starting point.
We will redesign the Moderation Queue.
We want to improve the experience of curating images.
From outputs
To outcomes

18. • External hard drives
• iPad Mini
• Kindle
• Bose Speakers
• Nexus 5
• Oh! The Places you will go
• Lean UX
• Manage Your Day-to-Day book
Thinks I’ve bought and search on Amazon

20. We will display custom products in our homepage.
We want to increase the number of sells through the homepage.
Output
Outcome

21. The hypothesis statement is the starting point for
a project.

22. The hypothesis statement is the starting point for
a project.
We believe that
creating an efficient image curation system within Olapic’s product experience
for our customers and their employers
will achieve an increase in product satisfaction.
We will know this is true when we see an increase in the number of moderated
photos approved per minute.

23. The hypothesis statement is the starting point for
a project.
We believe that
creating an efficient image curation system within Olapic’s product experience
for our customers and their employers
will achieve an increase in product satisfaction.
We will know this is true when we see an increase in the number of moderated
photos approved per minute.
Feature / Improvement considering to make on the product

24. The hypothesis statement is the starting point for
a project.
We believe that
creating an efficient image curation system within Olapic’s product experience
for our customers and their employers
will achieve an increase in product satisfaction.
We will know this is true when we see an increase in the number of moderated
photos approved per minute.
Target / Personas

25. The hypothesis statement is the starting point for
a project.
We believe that
creating an efficient image curation system within Olapic’s product experience
for our customers and their employers
will achieve an increase in product satisfaction.
We will know this is true when we see an increase in the number of moderated
photos approved per minute.
Outcomes

26. The hypothesis statement is the starting point for
a project.
We believe that
creating an efficient image curation system within Olapic’s product experience
for our customers and their employers
will achieve an increase in product satisfaction.
We will know this is true when we see an increase in the number of moderated
photos approved per minute.
Market feedback / Quantitative measure / Qualitative insight

27. Prototype

28. Prototype
A rough prototype helps to validate the idea with customers.
It comes from an initial investment in sketching in order to come up with the best
first solution.

33. Prototype
Proposal
Validate
internally
Feedback
Development
It works

34. The goal is to create a minimun viable product (MVP)
And it has to be amazing.

35. Validate externally

36. Validate externally
A/B Testing
Monitors
Stadistics
Contact with the
customer

37. Learn from user behaviour

38. http://goo.gl/Rs3AlH

39. We want to improve the experience of curating images.
Outcome

40. - Make the media box selectable
- Autosave latest comment
- Add a Comment & Approve button
- Optimize the response time of approve medias
Outputs

41. Iterate

42. Iterate
Declare
assumptions
Create a MVP
Run an
experiment
Feedback
& research

43. We are not practicing Lean UX if

44. • Collaboration sessions with the team don’t include business goals and
strategies.
• We’re not defining KPIs (key performance indicators) and integrating analytics
into each release.
• We are not managing towards outcomes (not outputs, feature sets, etc).
• We don’t have a willingness and the freedom or support to experiment.
• Our development team is not seeing what they’re building until they have to
build it.
We are not practicing Lean UX if

45. How can I do UX on my position?

46. • Helping customers overcome experience issues. Try to speak to them regularly.
• Understand what customer problems are out there to be solved.
• Search data.
How can I do UX on my position?

47. “The success or failure of a product isn’t the team’s decision. It’s the customers’. […]
The sooner you give them a voice, the sooner you’ll learn whether you’ve got an
idea that’s ready to be built.”
- Jeff Gothelf (Lean UX)

48. We all can improve our
customers experience.