This document discusses the importance of product-market fit and customer development. It notes that building great products is difficult and that most products fail to gain traction with customers. It emphasizes determining target customers, identifying underserved needs, defining value propositions, and testing minimum viable products (MVPs) with customers. This lean product process helps ensure products solve real problems and that at least 0.3% of customers love and actively use the product.

1. Product-Market Fit and
Customer Development
Yuriy Gaiduchok, Aug 2017

2. 14 years in IT: 12 in
Product Management
and Business Analysis
Hello!
Head of Business
Analysis @ Ciklum
I’m Yuriy

3. Building great
products
is hard
3

4. 10%?

5. 99.7%
5

6. How many
you actually
love and use?
6

7. Problem Space vs. Solution Space
Solution
Space
Problem
Space
by Dan Olsen 7

8. Assumptions
8
Explicit
Implicit

9. Lean Product
Process
1. Determine your
target customers.
2. Identify underserved
customer needs.
3. Define your
value proposition.
4. Specify your
MVP feature set.
5. Create your MVP
prototype.
6. Test MVP
with customers.
9by Dan Olsen

10. 0.3% or more?
10

11. NIHITO
11

12. Product & Customer Development Models
by Steven Gary Blank 12

13. 13

14. Yuriy Gaiduchok
LinkedIn: uasdlc