Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
User-centred digital strategy: what it is, why it matters, how to do it wellSophie Dennis
The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action.
This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are:
• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact
You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
The Agile Approach to Patient Journey Marketing Carl Olsen
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. By segmenting consumers along the journey, health systems The Agile Approach to Patient Journey Marketing can attain increased utilization, enhanced patient satisfaction and heightened loyalty.
Within the first three months, 479 visitors responded to the one ad UC Health ran on Facebook. Twenty-five percent of visitors signed up for a seminar, took the quiz or downloaded documents from the microsite; and those 120 prospects provided a name, email address and other information that could be used in future consumer engagement initiatives. Seminar registrations increased 4 percent, and the conversion rate for surgery nearly doubled by month three.
Data Product Management by Tinder Group PMProduct School
Main Takeaways:
- What is Data Product Management
- Who is a Data Product Manager and what do they do
- How and where to get started to get a role in Data Product Management
The ultimate challenge for the current generation of interaction designers is to create a cohesive ecosystem of devices, web-connected objects and cloud services. Designing products in isolation is not the right approach. New paradigms are emerging. It is a great time to be a designer. These are the slides I used in my three-hour workshop at UXPA China. Hope you like it!
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
Use Transformation Strategy PowerPoint Presentation Slides to bring out a successful transformation. Be it a digital transformation, cultural transformation, organizational transformation or any other transformation, these content-ready professionally designed transformation strategy PowerPoint templates will help you execute the change without any hassles. This presentation covers transformation plan, strategy, checklist, obstacles, etc to let you have a smooth transition. Add these ready-made transformation strategy PPT slides to transform your organization to remain competitive or to serve your clients better. Implement a successful transition using ready-to-use change management PowerPoint slideshow. This deck comprises of PPT templates such as gap analysis, transformation readiness checklist, transformation obstacles, resistance management plan, communication plan, etc. Develop transformation strategy and design a plan to achieve the intended goals. This complete presentation will help you identify the potential risks to execute an effective transformation in an organization. Download transformation strategy PPT templates to achieve the desired goals. These templates are completely customizable. You can edit the color, text, icon, and font size as per your need. Grab this complete presentation now. Trigger the imagination of your audience with our Transformation Strategy Powerpoint Presentation Slides. Create a vision of the future with your thoughts.
User-centred digital strategy: what it is, why it matters, how to do it wellSophie Dennis
The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action.
This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are:
• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact
You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
The Agile Approach to Patient Journey Marketing Carl Olsen
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. By segmenting consumers along the journey, health systems The Agile Approach to Patient Journey Marketing can attain increased utilization, enhanced patient satisfaction and heightened loyalty.
Within the first three months, 479 visitors responded to the one ad UC Health ran on Facebook. Twenty-five percent of visitors signed up for a seminar, took the quiz or downloaded documents from the microsite; and those 120 prospects provided a name, email address and other information that could be used in future consumer engagement initiatives. Seminar registrations increased 4 percent, and the conversion rate for surgery nearly doubled by month three.
Data Product Management by Tinder Group PMProduct School
Main Takeaways:
- What is Data Product Management
- Who is a Data Product Manager and what do they do
- How and where to get started to get a role in Data Product Management
The ultimate challenge for the current generation of interaction designers is to create a cohesive ecosystem of devices, web-connected objects and cloud services. Designing products in isolation is not the right approach. New paradigms are emerging. It is a great time to be a designer. These are the slides I used in my three-hour workshop at UXPA China. Hope you like it!
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
Use Transformation Strategy PowerPoint Presentation Slides to bring out a successful transformation. Be it a digital transformation, cultural transformation, organizational transformation or any other transformation, these content-ready professionally designed transformation strategy PowerPoint templates will help you execute the change without any hassles. This presentation covers transformation plan, strategy, checklist, obstacles, etc to let you have a smooth transition. Add these ready-made transformation strategy PPT slides to transform your organization to remain competitive or to serve your clients better. Implement a successful transition using ready-to-use change management PowerPoint slideshow. This deck comprises of PPT templates such as gap analysis, transformation readiness checklist, transformation obstacles, resistance management plan, communication plan, etc. Develop transformation strategy and design a plan to achieve the intended goals. This complete presentation will help you identify the potential risks to execute an effective transformation in an organization. Download transformation strategy PPT templates to achieve the desired goals. These templates are completely customizable. You can edit the color, text, icon, and font size as per your need. Grab this complete presentation now. Trigger the imagination of your audience with our Transformation Strategy Powerpoint Presentation Slides. Create a vision of the future with your thoughts.
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
Digital technology is everywhere. As a consequence, companies need fully embrace the digital transformation. To succeed, it is no longer sufficient to optimize front offices and increase customer experience by using digital. Instead, companies need a solid enterprise-wide transformation to reap the full potential of digital. We team up with clients to explore and define a digital strategy and road map to this end, thereby also creating a kick starter for change.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
On Friday 29th January, Jo gave a presentation on managing your Digital Transformation at Bryo, a network of young entrepreneurs.
Need help with your transformation? Contact us:
http://www.duvalunionconsulting.com/
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
What is the UK Policy Lab and how does it work? The UK government set up a Policy Lab in 2014. This presentation looks at the projects and activities to date and plans for the future.
How to Define Your Product Roadmap by Dan OlsenDan Olsen
I gave this talk at the B2B Growth Marketing Conference on June 29, 2107. In it, I share a framework for defining your product strategy and a process for how to create your product roadmap.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
As Is To Be PowerPoint Presentation Slides SlideTeam
Evaluate current state and achieve desired state using professionally designed As Is To Be PowerPoint Presentation Slides. Bridge the gap between current and future state with the help of as is to be PPT presentation slides. Assess the current business scenario and strategize future development using current future state PowerPoint presentation templates. Use these templates for showcasing current future business state, before after business analysis, past present future, today tomorrow, gap analysis, business comparison, business results, achievements, and more. Use as is template to present the current state of the organization’s process, culture, and capabilities. Incorporate to be slide to describe the state of the organization you wish to achieve or how the organization’s process, culture, and capabilities will appear in future. This deck consists a set of professionally designed templates. These templates are editable. Change color, text, icon and font size as per your need. Download as is to be PowerPoint presentation templates to evaluate where improvements are needed and what’s the initial point for change. Doubt's don't haunt with our As Is To Be Powerpoint Presentation Slides. They will all get exorcised.
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
Digital technology is everywhere. As a consequence, companies need fully embrace the digital transformation. To succeed, it is no longer sufficient to optimize front offices and increase customer experience by using digital. Instead, companies need a solid enterprise-wide transformation to reap the full potential of digital. We team up with clients to explore and define a digital strategy and road map to this end, thereby also creating a kick starter for change.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
On Friday 29th January, Jo gave a presentation on managing your Digital Transformation at Bryo, a network of young entrepreneurs.
Need help with your transformation? Contact us:
http://www.duvalunionconsulting.com/
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
What is the UK Policy Lab and how does it work? The UK government set up a Policy Lab in 2014. This presentation looks at the projects and activities to date and plans for the future.
How to Define Your Product Roadmap by Dan OlsenDan Olsen
I gave this talk at the B2B Growth Marketing Conference on June 29, 2107. In it, I share a framework for defining your product strategy and a process for how to create your product roadmap.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
As Is To Be PowerPoint Presentation Slides SlideTeam
Evaluate current state and achieve desired state using professionally designed As Is To Be PowerPoint Presentation Slides. Bridge the gap between current and future state with the help of as is to be PPT presentation slides. Assess the current business scenario and strategize future development using current future state PowerPoint presentation templates. Use these templates for showcasing current future business state, before after business analysis, past present future, today tomorrow, gap analysis, business comparison, business results, achievements, and more. Use as is template to present the current state of the organization’s process, culture, and capabilities. Incorporate to be slide to describe the state of the organization you wish to achieve or how the organization’s process, culture, and capabilities will appear in future. This deck consists a set of professionally designed templates. These templates are editable. Change color, text, icon and font size as per your need. Download as is to be PowerPoint presentation templates to evaluate where improvements are needed and what’s the initial point for change. Doubt's don't haunt with our As Is To Be Powerpoint Presentation Slides. They will all get exorcised.
Plain Language Can Be Inclusive, Accessible, and Fun!Marli Mesibov
A GatherContent webinar on plain language. We explore how plain language differs from other content, and how to create it. Includes tools, examples, and processes.
Adventures in Policy Land - Service Design in Government 2017Sophie Dennis
Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.
My slides for a course on Strategic Doing for the Economic Development Institute. I teach the fundamentals of strategic doing in an advanced strategy lab.
This was a special presentation to DRB senior leaders on "Leadership in the 21st century." In this session, speaker Roshan Thiran shared 4 key aspects to leadership, from leadership being contextual to context changing and the importance of clarity in leadership. The final point was how great leaders drive change and how we can go about driving change in spite of the obstacles and resistance.
Michael Edson @ Forum One: Strategy and AudienceMichael Edson
Presentation about the Smithsonian's Web and New Media Strategy and how it relates to the goal of creating more audience-centric Web sites. For Forum One, National Press Club, Washington, D.C. November 5, 2009. (This is a copy of the slides actually given at the event. See the Long Version for additional slides.)
"The Future of Organizational Learning" was prepared as a keynote presentation for the Saskatchewan Associated of Human Resource Professionals to be delivered on Sept 25, 2013.
Delivering a Town Hall Presentation? Be a Heroic Voice!Anthony Lee
Use conversational leadership to teach your audience how to recommit to a shared vision, elevate shared values, and fulfill their vows.
Global Impact Leaders are responsible for communicating trust in all of their high stakes speaking opportunities with clients, investors, partners, sponsors, analysts, journalists, current and future team members.
Learn how to answer today's most important leadership question "Where are we going?" This question will come up during Company Town Hall meetings, Client and Partner presentations, Investor and Analyst conversations.
Use the tools of conversational leadership with your company, team, family and friends. Help guide them through the current COVID-19 crisis, and any future challenges.
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
The Scrum Master role is an inherently political one, but why? This talk explores this statement and provides practical advice on how to identify constructive and destructive political activities and tips to overcome them.
In content strategy, it can be a huge struggle getting everyone working from the same playbook. Why are we creating this content? Who is it for? Who is accountable for its success? To get to stakeholder alignment, we don’t need to rely solely on our persuasive powers. There are tools that can help groups set individual agendas aside and focus on building shared standards and strategy. Kristina shares her own methods for getting people on the same page in any project or team setting.
Presented at An Event Apart in Denver, December 2017
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
PLAY to win the product development race. SERIOUSLY (Donna Denio and Dieter R...ProductCamp Boston
Ever wonder why the product development cycle is so long?
Lego® Serious Play® is an innovative, collaborative communication tool that uses visual models – in the form of Lego® brick constructions – to create a universal language that allows people from vastly different backgrounds to immediately understand each other.
Imagine a meeting where users, the product development team and the marketing team sit around the same table, designing together. You can prototype, get feedback and develop a marketing strategy the very same day.
Experience how Lego Serious Play can dramatically shorten your critical path and time to market.
Similar to Let's Talk About Strategy (extended workshop): what it is, why it matters, and how to do it well - Sophie Dennis (20)
A New Information Architecture for NHS.UK - UX Scotland 2018Sophie Dennis
Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UK’s largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone.
What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade.
This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.
The Art of Things Not Done: prioritising for user value with the Kano model -...Sophie Dennis
How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have.
Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less.
The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product” to deliver a “minimum viable experience”.
You’ll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.
Prioritising the user experience - UX Cambridge 2016Sophie Dennis
How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
How to Redefine Success by Writing Your Own Rules : DareConf 2013Sophie Dennis
The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Sophie Dennis
The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013.
There's a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links
Which matters more: content, design or technology? A rantSophie Dennis
Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
2. From Org Design for Design
Orgs by Peter Merholz and
Kristin Skinner (O’Reilly, 2016).
Informed by Jesse James
Garrett’s classic The Elements
of User Experience (New
Riders, 2010) strategy,
structure, and surface layers
3. slideshare.net/sophiedennis @sophiedennis
On post-its write
1. one thing that bugs you about “strategy”
2. one thing you hope to get out of this session
3. one question you’d like answered
Write each one on a separate post-it
Share them with your neighbour
14. slideshare.net/sophiedennis @sophiedennis
Strategy tells us
Where are we going?
What will be different when we get there?
Where are we now?
How are we going to get from here to there?
What might stop us and how will we overcome that?
20. slideshare.net/sophiedennis @sophiedennis
Our strategy is collaborative growth.
We will lead a customer focused effort of the market through our use of digital
business and internet of things ecosystem to build a cloud based revolution.
By being both innovative and open, we will drive competitive advantage throughout
the organisation. Synergies between our data leaders and agile culture will enable
us to capture the upside by becoming networked in a big data world.
These transformations combined with disruptive insight from data due to our digital
first platform will create a learning organisation through value and efficiency.
21. slideshare.net/sophiedennis @sophiedennis
Our strategy is collaborative growth.
We will lead a customer focused effort of the market through our use of digital
business and internet of things ecosystem to build a cloud based revolution.
By being both innovative and open, we will drive competitive advantage throughout
the organisation. Synergies between our data leaders and agile culture will enable
us to capture the upside by becoming networked in a big data world.
These transformations combined with disruptive insight from data due to our digital
first platform will create a learning organisation through value and efficiency.
Simon Wardley, A quick route to building a strategy
Make your own at https://strategy-madlibs.herokuapp.com/
28. slideshare.net/sophiedennis @sophiedennis
apps, digital transformation
Seriously
Not. A. Strategy
, wearables,
chatbots,, AI,, personalisation,, a new logo,
a rebrand,, content marketing,, agile,, Agile,
user experience,, lean UX,, service design,
innovation… …
37. slideshare.net/sophiedennis @sophiedennis
coherent
kə(ʊ)ˈhɪər(ə)nt/
adjective
1. (of an argument, theory, or policy) logical and consistent
‘they failed to develop a coherent economic strategy’
2. Forming a unified whole
‘the arts could be systematized into one coherent body of
knowledge’
https://en.oxforddictionaries.com/definition/coherent
39. slideshare.net/sophiedennis @sophiedennis
Exercise
Read through Kennedy’s moonshot speech
In your group discuss:
1. What is the concrete, tangible goal?
2. What is the significant positive change
Kennedy hopes achieving it will bring?
3. What leads Kennedy to believe
the goal is achievable?
4. What are the most significant
barriers to success?
45. slideshare.net/sophiedennis @sophiedennis
accelerate the development of the appropriate lunar space craft…
develop alternate liquid and solid fuel boosters… additional funds
for unmanned explorations… 531 million dollars in fiscal ’62…
7 to 9 billion dollars additional over the next five years
46. slideshare.net/sophiedennis @sophiedennis
many years… heavy costs … a degree of dedication,
organization and discipline which have not always characterized
our efforts… we cannot afford inflated costs of material or talent,
wasteful interagency rivalries, or high turnover of key personnel
47. slideshare.net/sophiedennis @sophiedennis
there is no sense in agreeing or desiring that the United States
take an affirmative position in outer space, unless we are prepared
to do the work and bear the burdens to make it successful. If we
are to go only half way, or reduce our sights in the face of
difficulty, in my judgment it would be better not to go at all.
48. slideshare.net/sophiedennis @sophiedennis
coherent
kə(ʊ)ˈhɪər(ə)nt/
adjective
1. (of an argument, theory, or policy) logical and consistent
‘they failed to develop a coherent economic strategy’
2. Forming a unified whole
‘the arts could be systematized into one coherent body of
knowledge’
https://en.oxforddictionaries.com/definition/coherent
53. slideshare.net/sophiedennis @sophiedennis
“It’s just a website
We’re not going to
the moon”
Mikey Dickerson on fixing healthcare.gov
Photo by Matt Jukes @jukesie from the Office for
National Statistics Alpha/Beta team
digitalblog.ons.gov.uk/2015/03/24/ons-digital-
sxsw/
56. slideshare.net/sophiedennis @sophiedennis
1. Diagnose the problem
what is the true nature and extent of the problem? what are we really
trying to achieve? what’s really going on here?
2. Find the unifying idea
what overall approach will enable us to cope with and overcome the
obstacles identified in the diagnosis? what is the common thread in the
problems we’ve found? where can we focus in order to apply leverage?
3. Craft a coherent plan of attack
what is the co-ordinated set of actions or steps we should take that will
work together to accomplish our goal?
58. slideshare.net/sophiedennis @sophiedennis
1. Denial - our thing is not broken
2. Anger - we hate you for telling us
3. Acceptance - holy crap our thing is broken
Dan Hon, ‘Stages of Transformation’, 11 April 2011
tinyletter.com/danhon/letters/s4e10-stages-of-transformation
59. slideshare.net/sophiedennis @sophiedennis
“A good diagnosis simplifies the often
overwhelming complexity of reality by
identifying certain aspects of the
situation as critical.”
Richard Rumelt
Good Strategy/Bad Strategy
66. slideshare.net/sophiedennis @sophiedennis
1. problem statement
2. opportunity/objective
3. situation/constraints/context
4. recommendation: Big Idea
5. recommendation: smaller ideas/
releasing early value/validation
6. principles, models
Diagnosis
Unifying idea
Coherent plan
of attack
I wrote about this a bit more at
medium.com/@sophiedennis/weeknotes-s01e01-what-a-difference-a-day-makes-from-dwp-to-nhs-digital-d1fe54ff0cb0
72. slideshare.net/sophiedennis @sophiedennis
Strategy tells us
Where are we going?
What will be different when we get there?
Where are we now?
How are we going to get from here to there?
What might stop us and how will we overcome that?
79. slideshare.net/sophiedennis @sophiedennis
[I imagined] that where I wanted to be – an author, primarily of fiction,… supporting
myself through my words – was a mountain. A distant mountain. My goal. And I
knew that as long as I kept walking towards the mountain I would be all right.
And when I truly was not sure what to do, I could stop, and think about whether it
was taking me towards or away from the mountain.
I said no to editorial jobs on magazines, proper jobs that would have paid proper
money because I knew that, attractive though they were, for me they would have
been walking away from the mountain.
And if those job offers had come along earlier I might have taken them, because
they still would have been closer to the mountain than I was at the time.”
Neil Gaiman, commencement speech to University of the Arts, 2012
www.uarts.edu/neil-gaiman-keynote-address-2012 Watch at vimeo.com/42372767
81. slideshare.net/sophiedennis @sophiedennis
The client asks you to design a business card
You respond that the problem is really the
client’s logo
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
The client asks you to design a logo
You say the problem is the
entire identity system
The client asks you to design the identity
You say that the problem is the
client’s business plan
82. slideshare.net/sophiedennis @sophiedennis
The problem isn’t making
something look pretty, you fool,
it’s world hunger!
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
One or two steps later, you can claim whole
industries and vast historical forces as your purview
83. slideshare.net/sophiedennis @sophiedennis
Why?
So more people get their flu jabs
Why?
So fewer people end up in hospital with severe, life-threatening flu
Why?
To reduce pressure on the health service
Why?
ONLY WE CAN SAVE THE NHS!
What are you doing?
Making it easier to book an appointment for a flu jab
84. slideshare.net/sophiedennis @sophiedennis
“the nature of these challenges are emblematic of
deeply entrenched flaws in our institutional
structures, our underlying theories, definitions of
success, and ultimately how we have
constructed our civilization.”
Christian Bason
The frontiers of design for policy
86. slideshare.net/sophiedennis @sophiedennis
Why?
So more people get their flu jabs
Why?
So fewer people end up in hospital with severe, life-threatening flu
Why?
To reduce pressure on the health service
Why?
ONLY WE CAN SAVE THE NHS!
What are you doing?
Making it easier to book an appointment for a flu jab
93. slideshare.net/sophiedennis @sophiedennis
Defeat the commies
Win the space race
Land a man on the
moon and return him
safely to earth
Design more
powerful rockets
Get Congress to pony
up the cash
Launch unmanned
explorations
Build a space ship
change
goal
goal
goal goal goal
change
change
goal
94. slideshare.net/sophiedennis @sophiedennis
1. What is the hierarchy of vision and goals? it may help to
start at the bottom with the most immediate task, then ask “why?”
2. What is the highest level goal you can directly
contribute to or influence? this is where you are going
3. What is the level above that?
this is what will be different when you get there
Defeat
the commies
Win the
space race
Land a man on the
moon and return
him safely to earth
Design more
powerful rockets
Get Congress to
pony up the cash
Launch unmanned
explorations
Build a space ship
Pick your mountain
Think about a project you are working on, or a situation you want to change:
95. slideshare.net/sophiedennis @sophiedennis
Strategy tells us
Where are we going?
What will be different when we get there?
Where are we now?
How are we going to get from here to there?
What might stop us and how will we overcome that?
96. slideshare.net/sophiedennis @sophiedennis
Strategy tells us
Where are we going?
What will be different when we get there?
Where are we now?
How are we going to get from here to there?
What might stop us and how will we overcome that?
97. slideshare.net/sophiedennis @sophiedennis
1. Diagnose the problem
what is the true nature and extent of the problem? what are we really
trying to achieve? what’s really going on here?
2. Find the unifying idea
what overall approach will enable us to cope with and overcome the
obstacles identified in the diagnosis? what is the common thread in the
problems we’ve found? where can we focus in order to apply leverage?
3. Craft a coherent plan of attack
what is the co-ordinated set of actions or steps we should take that will
work together to accomplish our goal?
98. slideshare.net/sophiedennis @sophiedennis
1. problem statement
2. opportunity/objective
3. situation/constraints/context
4. recommendation: Big Idea
5. recommendation: smaller ideas/
releasing early value/validation
6. principles, models
Diagnosis
Unifying idea
Coherent plan
of attack
I wrote about this a bit more at
medium.com/@sophiedennis/weeknotes-s01e01-what-a-difference-a-day-makes-from-dwp-to-nhs-digital-d1fe54ff0cb0
99. slideshare.net/sophiedennis @sophiedennis
Exercise
Brainstorm on page one of the strategy worksheet, or using
post-its:
1. Problems (for users, for org, for you)
2. Objectives (for users, for org, for you)
3. Opportunities
4. Constraints
5. Wider context/situation
100. slideshare.net/sophiedennis @sophiedennis
“A good diagnosis simplifies the
often overwhelming complexity of
reality by identifying certain aspects
of the situation as critical.”
Richard Rumelt
Good Strategy/Bad Strategy
101. slideshare.net/sophiedennis @sophiedennis
Problem statement
This should be made up of:
• the specific problem, or user need, you want to address
• the result of the problem
• the situation which makes the problem a priority, or change of situation
which makes the problem higher risk
• the risk or opportunity that’s a result of the problem and situation
Melanie Cannon, Lead Content Designer, DWP, How to write a problem statement
medium.com/leading-service-design/how-to-write-a-problem-statement-50e2c87810fe
102. slideshare.net/sophiedennis @sophiedennis
Example of a problem statement for Strava, the running and cycling app
the specific problem, or user
need, you want to address
It can be difficult to stay motivated to do regular exercise.
A lot of people start an exercise routine like running or cycling
regularly, but don’t keep it up.
In the UK, obesity is increasing and people are finding it more difficult
to cope with mental health problems. We know that taking regular
exercise improves our physical health as well as our mental health.
There’s an opportunity to help people stay active and improve their
performance. Connecting them with other people for support,
encouragement and competition, and making it easy for them to
analyse their workout, could help more people stay motivated.
Melanie Cannon, Lead Content Designer, DWP, How to write a problem statement
medium.com/leading-service-design/how-to-write-a-problem-statement-50e2c87810fe
the risk or opportunity that’s
a result of the problem and
situation
the situation which makes the
problem a priority, or change
of situation which makes the
problem higher risk
the result of the problem
104. slideshare.net/sophiedennis @sophiedennis
1. Diagnose the problem
what is the true nature and extent of the problem? what are we really
trying to achieve? what’s really going on here?
2. Find the unifying idea
what overall approach will enable us to cope with and overcome the
obstacles identified in the diagnosis? what is the common thread in the
problems we’ve found? where can we focus in order to apply leverage?
3. Craft a coherent plan of attack
what is the co-ordinated set of actions or steps we should take that will
work together to accomplish our goal?
111. slideshare.net/sophiedennis @sophiedennis
“Nemawashi”
lit: going around the roots
“In Japan, high-ranking people expect to be let in on new proposals prior to an official
meeting. If they find out about something for the first time during the meeting, they will
feel that they have been ignored, and they may reject it for that reason alone. Thus, it’s
important to approach these people individually before the meeting. This provides an
opportunity to introduce the proposal to them and gauge their reaction. This is also a
good chance to hear their input. This process is referred to as nemawashi.”
Defining Nemawashi, Rochelle Kopp, Japan Intercultural Consulting (2012)
japanintercultural.com/en/news/default.aspx?newsid=234
112. slideshare.net/sophiedennis @sophiedennis
• Share early and often
• Share your rationale before you start on solutions
• Make the map together - it focuses discussions
• Open invitation sketching, co-design and ideation
workshops
• Brief the most influential people 1:1
• Make your pitch
114. slideshare.net/sophiedennis @sophiedennis
Who are your stakeholders?
1. Senior decision-makers and executives
2. The people who’ll need to implement any changes
3. People whose work will be affected by any changes
116. slideshare.net/sophiedennis @sophiedennis
Signs you lack a strategy
1. A lot of activity that fails to deliver significant benefits
2. Not knowing which option to pick or pursue
3. Repetitive debate and discussion about focus, priorities
and direction - constantly going over the same ground
4. Difficulty choosing between equally valid but incompatible
options
117. slideshare.net/sophiedennis @sophiedennis
“If our goal is to X, then I recommend we do A. But if our goal is
Y, then we should do B instead”
“Is X or Y more important to our organisation?”
“Is our goal to do A or B?”
119. slideshare.net/sophiedennis @sophiedennis
Further reading
Richard Rumelt, Good Strategy/Bad Strategy
Lots more examples and advice on good vs bad strategy
Jared Spool, Beyond the UX Tipping Point
https://www.uie.com/brainsparks/2016/05/26/jared-spool-beyond-the-
ux-tipping-point-live/
Becoming a user-centred organisation
Sophie Dennis, The Art of Things Not Done, NUX5
https://www.youtube.com/watch?v=jh-hvPtqN54
Product strategy with story-mapping and the Kano model
Megan Casey, The Content Strategy Toolkit
Advice, templates and methods for getting buy-in and working with
stakeholders. Useful for any kind of design or UX project.
Dan Brown, Documenting Design Discovery
medium.com/eightshapes-llc/documenting-design-discovery-
db14da1b0627#.24ud09pj0
More on structuring findings. He’s also written a book about it.