Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.
A New Information Architecture for NHS.UK - UX Scotland 2018Sophie Dennis
Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UK’s largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone.
What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade.
This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
User-centred digital strategy: what it is, why it matters, how to do it wellSophie Dennis
The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action.
This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are:
• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact
You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
A New Information Architecture for NHS.UK - UX Scotland 2018Sophie Dennis
Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UK’s largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone.
What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade.
This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
You will learn:
* how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each
* how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test
* how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action
how to tackle the discovery process and structure your findings and recommendations
User-centred digital strategy: what it is, why it matters, how to do it wellSophie Dennis
The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action.
This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are:
• the difference between vision, strategy and tactics
• how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test
• the benefits of ‘good strategy’ and why its essential to becoming “agile”
• how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action
• how to present findings and recommendations for maximum stakeholder impact
You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Sophie Dennis
Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”.
Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on.
Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”.
In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.
How to keep focus on the actual problems to solve. From framing the work in the right way to the actual design and build of services. These slides contain useful tips and practical tools to help you help teams focus on what it is we're trying to change or achieve - and avoid "just building more stuff".
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
Content strategy: beyond the wireframe - a workshop for UX designers and researchers..
Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?
Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.
Sophie Dennis
Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.
Virtual Design School 2020 - COVID Edition, Session 6Design Lab
Guest Speaker - Helen Bevan
Design and Change Agency
World-renowned health care rebel Helen Beven joins us for a candid conversation on the role of design in change agency.
Virtual Health + Care Design School - Week 7: Bring it all TogetherDesign Lab
Review of Activity of the Week 6
Guest Speaker: Dr. Alika Lafontaine
Where is a world out there we don't see: Scotoma
Short video: You are listening to real patients
Momentum vs. Moments
What happens after?
Tools for Inspiration
Pro-tips
Key Takeaways
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
How to keep focus on the actual problems to solve, from framing the work to design and build of services. Useful tips and practical tools to help you make good services that people prefer to use - and to avoid just building random stuff.
Slides from a workshop at Service Design in Govt 2017 run with Kate Tarling.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
You are a designer, or a coder, or a manager. Maybe you are even a unicorn. But you are not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. No problem. Learn a process of data thinking that will help you to analyze, visualize, and really use data about your website or app without all the bothersome math and python programming.
15NTC: What to Do When Technology Isn't Your Problem?Marc Baizman
Just like the family dog, technology is often blamed for things that are not its fault. Many of us rush to replace the technology we have. If it isn’t doing what we want, it must be broken. The greatest database in the world can’t save an organization that isn’t functioning well. And expecting it to will only lead to project failure along with a lot of frustration and missed opportunity.
This interactive session will explore how to evaluate when your organization has people and processes problems, not technology problems, and what others have done about it. Participants should be prepared to share their experiences, success, and/or failure stories, or their questions about how to address people challenges in their organizations.
Digital transformation - learning from the pros. Digital transformation confe...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
"Signed, Sealed Delivered": leading improvement in a new eraHelen Bevan
The slides from the workshop that Helen Bevan and Goran Henriks presented at the Clinical Microsystems Festival, Jonkoping, Sweden on 2nd March 2016. References and resources have been added at the end
This Friday Shift is a conversation with Marlies van Dijk about leading during these troubling times: dealing with fear, adding value, and how to raise uncomfortable topics.
Prioritising the user experience - UX Cambridge 2016Sophie Dennis
How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver
Virtual Design School 2020 - COVID Edition, Session 6Design Lab
Guest Speaker - Helen Bevan
Design and Change Agency
World-renowned health care rebel Helen Beven joins us for a candid conversation on the role of design in change agency.
Virtual Health + Care Design School - Week 7: Bring it all TogetherDesign Lab
Review of Activity of the Week 6
Guest Speaker: Dr. Alika Lafontaine
Where is a world out there we don't see: Scotoma
Short video: You are listening to real patients
Momentum vs. Moments
What happens after?
Tools for Inspiration
Pro-tips
Key Takeaways
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
#digpen V - Designing Content: or how web designers can stop worrying and lea...Sophie Dennis
At #digpen V: Plymouth, 29 Sep 2012. Discussing the vital role of good content to creating great user experiences, the perils of designing without real content, and tips from content strategy practice you can use to get better content from your clients sooner in the project process.
How to keep focus on the actual problems to solve, from framing the work to design and build of services. Useful tips and practical tools to help you make good services that people prefer to use - and to avoid just building random stuff.
Slides from a workshop at Service Design in Govt 2017 run with Kate Tarling.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
You are a designer, or a coder, or a manager. Maybe you are even a unicorn. But you are not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. No problem. Learn a process of data thinking that will help you to analyze, visualize, and really use data about your website or app without all the bothersome math and python programming.
15NTC: What to Do When Technology Isn't Your Problem?Marc Baizman
Just like the family dog, technology is often blamed for things that are not its fault. Many of us rush to replace the technology we have. If it isn’t doing what we want, it must be broken. The greatest database in the world can’t save an organization that isn’t functioning well. And expecting it to will only lead to project failure along with a lot of frustration and missed opportunity.
This interactive session will explore how to evaluate when your organization has people and processes problems, not technology problems, and what others have done about it. Participants should be prepared to share their experiences, success, and/or failure stories, or their questions about how to address people challenges in their organizations.
Digital transformation - learning from the pros. Digital transformation confe...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
"Signed, Sealed Delivered": leading improvement in a new eraHelen Bevan
The slides from the workshop that Helen Bevan and Goran Henriks presented at the Clinical Microsystems Festival, Jonkoping, Sweden on 2nd March 2016. References and resources have been added at the end
This Friday Shift is a conversation with Marlies van Dijk about leading during these troubling times: dealing with fear, adding value, and how to raise uncomfortable topics.
Prioritising the user experience - UX Cambridge 2016Sophie Dennis
How to use the Kano Model to help prioritise product or service deliver to create the optimal overall user experience. How to create a story map to plan, visualise and communicate what you will deliver
Notes are not enough! Why relying on your notes will lead you down the garden...Ash Donaldson
You take great notes, right? Have you ever compared them to a transcript?
It’s amazing how much of the important stuff we miss as we take the time to interpret what someone says, formulate what we’re going to write, then go through the physical act of writing before switching back into listening again.
In this presentation we’ll walk through the model of communication, exploring the limitations of perception, cognition, attention and memory. By the end I hope you’ll appreciate why your notes are not enough.
Presented at Design Research 2017, Sydney
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
The Ultimate Security Checklist While Launching Your Android AppAppknox
As you build your app and work on your mobile strategy, it is essential to test your application across various parameters – Performance, Usability, Functionality, Compatibility, Load, Security, etc. Since time to market is essential, most businesses often neglect the security testing part. Here’s the ultimate security checklist of different tests to take care of before you launch your Android app.
Are you aware of your apps vulnerabilities?
Find out where you stand using Appknox’s free Appgrader - https://www.appknox.com/app-grader/
Every year Upfront Ventures surveys our peer group for their sentiment on the fund raising environment, burn rates, areas of technology interest and the year ahead. This report summarizes the views as of January 2017.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Looking for Disruptive Business Models in Higher EducationCraig Martin
How might we use the techniques of Business and Enterprise Design to develop innovative potential business models for Higher Education. What techniques can we use to tap into the organisation, community and customers to build the Education businesses of the future.
Psychologie van het motiveren met o.a. Dan ArielyHans Janssen
Nieuw seminar met de allerbeste inzichten over motivatie, prestatie en drive.
Met o.a. Dan Ariely, Joris Luyendijk, Janka Stoker, Arend Ardon, Andreas Wismeijer en Jim Stolze.
22 juni - Bussum!
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
Delta Analytics facilitated a workshop aimed at nonprofits in the initial stages of data collection. This workshop was hosted at the 2017 Global Engagement Summit at Northwestern.
The goal of the workshop is to equip social impact organizations with the tools necessary to start telling their story using data. This workshop was led by Sara Hooker and Jonathan Wang.
Delta Analytics is a 501(c)3 nonprofit that collaborates with non-profits all over the to generate positive social impact through key data insights and management services. Driven by a passion for numbers and dedication to community engagement, we help public service organizations with all their data-driven needs. Our mission, quite simply, is data for change.
How the public sector can better communicate change and technology disruption...Mike Kujawski
This is a talk I delivered at the 2018 FWD50 conference.
I wanted to introduce government attendees to the role social marketing (not to be confused with social media marketing) can play in communicating tech disruption. The official description was as follows:
"Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing / behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change".
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Failure to Connect: Why You're Not Getting More From SharePointC5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect with employees, customers and partners?
Collaboration tools and technology are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations?
In this session, we will tackle these questions and more, taking an in-depth look into why collaboration tools such as SharePoint fail to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build a lasting culture of collaboration.
Nathalie Nahai - Why Humanise The Web? (Opening Talk)Humanise The Web
In this opening plenary, I talk about the story behind Humanise The Web, and the 3 main problems we face with our definitions of business "success" right now.
I offer an alternative vision of success, and explore what a humanised approach might look like from an individual, business and governmental perspective.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
Reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management.
Also sharing examples of social media campaign successes and failures of recent note.
Charlie Young presented at the West Midlands Informatics Network Open Evening that brought together healthcare and industry professionals interested in the development and propagation of technology and data in healthcare provision.
Where social marketing is headed, from searching for solutions to wicked puzzles, the role of markets in solving public health problems, co-creation of value in behavior change programs, jumping the innovation chasm in adopting evidence-based programs and rethinking the marketing mix.
The mp3 of the talk is available here.
http://bit.ly/1tCG9FQ
OCASI - social media and technology use in settlement servicesMarco Campana
Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like?
This interactive session will look at emerging trends and demonstrating best practices for online information & service provision.
The Art of Things Not Done: prioritising for user value with the Kano model -...Sophie Dennis
How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have.
Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less.
The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product” to deliver a “minimum viable experience”.
You’ll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.
How to Redefine Success by Writing Your Own Rules : DareConf 2013Sophie Dennis
The 10 rules that have helped me define success for myself, not by other people's expectations. My talk from @DareConf 2013. Watch the full talk at http://2013.dareconf.com/videos/dennis
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Sophie Dennis
The 5 minute, ignite-style, content-oriented version of my Working in Harmony talk/rant, for the London CS Meetup in June 2013.
There's a longer version with links to further reading and all important playlist see http://www.sophiedennis.co.uk/post/50569573558/working-in-harmony-links
Which matters more: content, design or technology? A rantSophie Dennis
Can we stop arguing over whose job is more important? Web design requires creative collaboration across multiple disciplines. Arguing whether content or design is more important is like arguing whether the composer or performer is more important. It's a bogus question: without both, there is no music.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
13. @sophiedennis
WHAT WE DID WELL
Multidisciplinary, cross-dept team –
diverse expertise, collaboration space
Policy as the product owner who
defines value and outcomes
Continuous engagement with
stakeholders and SMEs, open show ’n’
tells, no surprises
‘Voice of the user’ even if limited
Early exposure of delivery impact to
policy, and vice versa
Pre-ministerial intent/vision –
opportunity for user needs and delivery
realities to meaningfully shape policy
WHAT WE SHOULD HAVE DONE BETTER
Start small, grow when ready
Being agile, not doing Agile
We’re not shipping working software – be
flexible, practices and metrics will change
Right mindset – uncertainty, complexity,
high-level/strategic, flexible roles, problems
not solutions
New roles, skills and training –
discovery coach, facilitation, Digital
Academy tailored to discovery, generative
user research, service mapping
Find ways to work more in the open
You have to be able to talk to users to do
user-centred policy design
17. @sophiedennis
diverge
Kick
off
diverge
BETA
problem space solution space
discover define develop deliver
peak uncertainty
converge
diverge
converge
peak uncertainty
“agile delivery”
“LeanUX”
“designthinking”
ImplementExperiment
Wildly!
Policy
Intent
Desk Research
User Research
Future
Landscape
Current
Landscape
Outputs
&
Deliverables
DISCOVERY ALPHA
Mapping
Vision
Stakeholder
Interviews
Spark
What Could
We Do?
What Should
We Do?
18. @sophiedennis
diverge
Kick
off
diverge
problem space
discover define
peak uncertainty
converge
“designthinking”
Policy
Intent
Desk Research
User Research
Future
Landscape
Current
Landscape
Outputs
&
Deliverables
DISCOVERY
Mapping
Vision
Stakeholder
Interviews
Spark
1. Insight
2. Vision
3. Scoping
19. @sophiedennis
diverge
Kick
off
diverge
problem space
discover define
peak uncertainty
converge
“designthinking”
Policy
Intent
Desk Research
User Research
Future
Landscape
Current
Landscape
Outputs
&
Deliverables
DISCOVERY
Mapping
Vision
Stakeholder
Interviews
Spark
Defining the problem space
User needs
The organisation’s
goals and objectives
Constraints
20. @sophiedennis
diverge
Kick
off
diverge
problem space
discover define
peak uncertainty
converge
“designthinking”
Policy
Intent
Desk Research
User Research
Future
Landscape
Current
Landscape
Outputs
&
Deliverables
DISCOVERY
Mapping
Vision
Stakeholder
Interviews
Spark
1. Insight
2. Vision
3. Scoping
27. @sophiedennis
1. Someone to keep things moving along
2. People with real insight and
experience
3. The people who will be delivering the
solution
Sarah Prag, Discovering Discovery
makeitquotidian.co.uk/2015/06/16/discovering-discovery
28. @sophiedennis
“Working software is the primary
measure of progress”
The Agile Manifesto
agilemanifesto.org/principles.html You’re not
doing this sort
of “Agile”
33. @sophiedennis
“Your discovery should usually
take between 4 and 8 weeks”
GOV.UK Service Manual
gov.uk/service-manual/agile-delivery/
how-the-discovery-phase-works
34. @sophiedennis
“Your discovery should usually
take between 4 and 8 weeks”
it depends GOV.UK Service Manual
gov.uk/service-manual/agile-delivery/
how-the-discovery-phase-works
44. @sophiedennis
Problem statement (What’s the problem?)
This should be made up of:
• the specific problem the team is addressing
• the result of the problem
• the change of situation which means the
problem becomes a higher risk
• the risk that’s a result of the problem and change of
situation
Melanie Cannon, Lead Content Designer, DWP
Helping teams define their focus
dwpdigital.blog.gov.uk/2017/02/28/helping-teams-define-their-focus
50. @sophiedennis
Laws of the land
1. Acts of Parliament
2. Rules and regulations
Things Government has said it will do
1. Principles and priorities
2. Initiatives
The way things are done around here
1. Contractual obligations
2. Processes
53. What is the impact
on users of how policy
is delivered?
Citizen
Users
Policy
Service
Delivery
people who access and benefit
from the policy or service
Intent
a desired outcome for citizens or society
Policy Design
the detail of how it will be implemented
- legislation, regulations etc
Vision
a Big Idea for how to achieve it
What services are provided to citizens?
How are they delivered?
By which organisations?
Does that have a positive or
negative impact on whether
policy is effective?
Policy is intended to make an
impact on citizens and society
Citizens experience
policy through services
Policy is delivered
through services
What is it supposed to do to
address the needs of citizens
or society?
Users’ experience of
government services
affects the impact of policy
people • processes • tech •
data • estates • budget
Get re-elected
Look good in
the papers
realm of actual Politics
! ! ! ! ! !
their support network
wider society
How effectively does it
actually do that?
58. @sophiedennis
Policy
How do we reduce pressure
on NHS services?
Who qualifies for a free flu jab
on the NHS?
People who qualify for a free
flu jab can get one at a high-
street pharmacy
Service design
Give certain groups of people
free flu-jabs on the NHS
How do we increase take up?
What happens when
someone goes for their flu jab
at Boots?
65. @sophiedennis
Constraint
Who qualifies for a free flu jab on the NHS?
What evidence do we need to claim back the
cost from the NHS?
Who counts as “front-line staff” for meeting our
75% target?
68. @sophiedennis
The client asks you to design a business card
You respond that the problem is really the
client’s logo
The client asks you to design a logo
You say the problem is the
entire identity system
The client asks you to design the identity
You say that the problem is the
client’s business plan
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
69. @sophiedennis
The problem isn’t making something look
pretty, you fool, it’s world hunger!
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/
70. @sophiedennis
What are you doing?
Making it easier to book an appointment for a flu jab
Why?
So more people get their flu jabs
Why?
So fewer people end up in hospital with severe, life-
threatening flu
Why?
To reduce pressure on the health service
Why?
ONLY WE CAN SAVE THE NHS!
71. @sophiedennis
“the nature of these challenges are
emblematic of deeply entrenched flaws in our
institutional structures, our underlying theories,
definitions of success, and ultimately
how we have constructed our
civilization.”
Christian Bason
The frontiers of design for policy
77. @sophiedennis
these challenges are emblematic of deeply entrenched flaws
in our institutional structures, our underlying theories,
definitions of success, and ultimately how we have
constructed our civilization.”
Christian Bason
The frontiers of design for policy
78. @sophiedennis
“I’ve spent hours at that table,” she
whispered to me. “It’s not that great, you
know.”
Michael Beirut, ‘You’re So Intelligent’, Design Observer, 9 May 2007
designobserver.com/feature/youre-so-intelligent/5917/