The summary provides an overview of the key themes and highlights from the UX London 2013 conference:
- The conference covered product design, behaviour design, and design strategy over 3 days with inspiring talks and intensive workshops.
- Key themes included the importance of observing user behavior and learning from both successes and failures through testing and iteration. Technology and user needs are changing rapidly so designers must be creative and adaptive.
- Highlights included presentations on learning from "desire paths" in urban planning and user behavior, defining the right product through lean UX practices, and the challenges and successes of consolidating over 2000 UK government websites onto a single domain.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Getting into UX: How to take your first steps to a career in user experiencePhil Barrett
Want to work in UX but can't get a job without experience? Here are a few ideas about how to break into the UX business, make a portfolio, win at your interview and design assessment - and whether UX is the right career for you. You can start doing UX in the job you already have, then build a portfolio from that.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
Design Bootcamp Asia's 5th series
#5 - Design on-the-go: Start-ups shift the paradigm of design & research
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Agenda:
• Opening & Intro by Julee (Organizer) & Trechelle (Hyper Island)
• UX research at Grab by Feng Yi Yu, Senior UX Researcher at Grab
• Effective mobile design prototyping by Miguel Saballa, a Product Design Lead at honestbee
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Getting into UX: How to take your first steps to a career in user experiencePhil Barrett
Want to work in UX but can't get a job without experience? Here are a few ideas about how to break into the UX business, make a portfolio, win at your interview and design assessment - and whether UX is the right career for you. You can start doing UX in the job you already have, then build a portfolio from that.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
Design Bootcamp Asia's 5th series
#5 - Design on-the-go: Start-ups shift the paradigm of design & research
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Agenda:
• Opening & Intro by Julee (Organizer) & Trechelle (Hyper Island)
• UX research at Grab by Feng Yi Yu, Senior UX Researcher at Grab
• Effective mobile design prototyping by Miguel Saballa, a Product Design Lead at honestbee
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
[DevDay2019] Things i wish I knew when I was a 23-year-old Developer - By Chr...DevDay.org
Christophe will talk about what he's learned from his almost 20 years of experience in the IT industry, and his career and training advice for the upcoming generation. This include his personal experiences, what motivates him everyday, and hopefully may help you define your path to “success”. This is not about any specific technology.
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Feng Yi Yu, Senior UX Researcher at Grab talks about UX Research process, methodologies, and case studies at Grab.
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
A design sprint is a 5-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision and get you to product launch faster.
In this hands-on workshop we will share our experiences of using specific methods within a design sprint to go from problems to ideas. Using an example, participants will learn how to:
- analyse research to arrive at key insights
- translate insights to 'how might we's'
- use the 'how might we’s' to generate ideas
- create a storyboard to describe the experience
- identify how you might validate your big idea
I led a workshop at MX Conference on March 30 2016 where I taught participants how to increase their organization's appreciation and respect for the design process.
Multipying the power of your agile team with DesignPhil Barrett
The presentation covers
Why software teams need design (with a nice little case study)
How good designers help your team work better (some things good designers do)
How to navigate the change (a few ways to think about changing your team's culture and process to make design successful and value-adding)
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Building Buy-In: Internally Positioning UX for Executive Impact. BigDesign...John Whalen
Presented at: BigDesign2016
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives.
With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons: unrealistic requirements, expectations, human factors, etc. In this session, Deane will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
[DevDay2019] Things i wish I knew when I was a 23-year-old Developer - By Chr...DevDay.org
Christophe will talk about what he's learned from his almost 20 years of experience in the IT industry, and his career and training advice for the upcoming generation. This include his personal experiences, what motivates him everyday, and hopefully may help you define your path to “success”. This is not about any specific technology.
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Feng Yi Yu, Senior UX Researcher at Grab talks about UX Research process, methodologies, and case studies at Grab.
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
A design sprint is a 5-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision and get you to product launch faster.
In this hands-on workshop we will share our experiences of using specific methods within a design sprint to go from problems to ideas. Using an example, participants will learn how to:
- analyse research to arrive at key insights
- translate insights to 'how might we's'
- use the 'how might we’s' to generate ideas
- create a storyboard to describe the experience
- identify how you might validate your big idea
I led a workshop at MX Conference on March 30 2016 where I taught participants how to increase their organization's appreciation and respect for the design process.
Multipying the power of your agile team with DesignPhil Barrett
The presentation covers
Why software teams need design (with a nice little case study)
How good designers help your team work better (some things good designers do)
How to navigate the change (a few ways to think about changing your team's culture and process to make design successful and value-adding)
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Building Buy-In: Internally Positioning UX for Executive Impact. BigDesign...John Whalen
Presented at: BigDesign2016
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives.
With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons: unrealistic requirements, expectations, human factors, etc. In this session, Deane will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.
Design Thinking Workshop
an introduction to MBA Students at HEC Montréal, QC, Canada
Key Note - Why we need to change how we solve problems
What is Design Thinking, how is it applied, what are the key success factors
In Practice - a vision for 2025 of e-commerce
Scaling Product Thinking with SAFe - The Secret Sauce for Meaningful Product ...Cprime
The Scaled Agile Framework (SAFe) is the agile methodology of choice for many large enterprises. It promises predictable and frequent delivery in complex environments.
Our experience with organizations that adopt SAFe shows that an organization’s willingness to blend product-thinking, technical agility and a culture of learning is the secret sauce for catapulting the organization from “process excellence” into meaningful product impacts.
In this webinar, we’ll share tried and tested ways of introducing product thinking and engineering practices into SAFe organizations, covering organizational, product, and technical ground.
You'll learn:
- How to establish products as value streams and gently reorganize ARTs over time without sacrificing product community or continuity.
- How to use product stories to engage your teams before and during PI planning in a way that invites collaboration on a healthy blend of continuous discovery and delivery.
- How customer, architectural, and operational learning pave the way for scaling to teams of teams from a DevOps perspective, including patterns and anti-patterns.
(PROJEKTURA) lean and agile for corporation @Cotrugli MBARatko Mutavdzic
Great time and hopefully presentation on COTRUGLI MBA @Zagreb about Lean and Agile to packed crowd of MBA students. As you can imagine, number of questions later :)
Ideas are never a problem. Each team working on a software project knows how easy is to fill the backlog with 100 new things to build. The most challenging part comes when it’s necessary to make decisions about what to include or exclude. How can we connect the work to high-level business results, and at the same time, leave the space for exploring uncertainty? This talk describes an outcome-first approach to strategy and prioritization. With examples coming from the real-life experience, it shows how it’s possible to balance team autonomy and a global product direction. How a value-based prioritization creates an adaptive, learning culture, enabling cross-functional and collaborative decision making.
It's imperative that today's organizations understand the experience they are creating for their customers and the context in which they're delivering.
Through the use of user-centered design and design thinking frameworks, you can accelerate your understanding and innovation opportunities, while decreasing the risk of building the "usable wrong thing."
Seen at EntreFest 2017, Matt Arnold and Mat Winegarden used this presentation they created in order to help small businesses to large enterprise groups embrace customer understanding and design thinking frameworks to help de-risk opportunities.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
10. We don’t know what will work
• Observe people & learn from emergent behaviour
• It won’t be perfect first go. Test and iterate.
• Learn from failure AND success
11. Technology is moving FAST
• Computing power doubles every 18 months
• Robots are replacing human labour
• Our lives are littered with crap that doesn’t work
• Change favours the creative
12. There is no perfect process
• ...only process for the circumstance
• Good work doesn’t come from the “5 D’s”
• It’s important to be honest with ourselves and our
clients
• Change favours the creative
13. Design beyond the interface
• We need to work differently if we want to deliver
meaningful experience that deal real value
• The challenge is designing organisations, not UI
16. Key Outtakes
• How can we learn from Urban Design?
• No matter how we design cities, people take their
own paths - “Desire Paths”
17.
18. As Designers...
• We have the vision
• BUT The truth is in how
!
• Our responsibility is ALSO to react
19. How do we do it?
• Human needs rarely change
• We need to find ways to meet them more
meaningfully and delightfully
20. 1. Launch to learn
• Need vision. Need purpose.
• Pick something to launch, we’ll learn far more
• Don’t be precious
• Small 2 pizza teams - line of sight with customer
• Build and learn as you go
21. 2. Don’t fight desire
• Look for desire paths and remove friction
• Accept that we will be wrong
• Whatever users are doing is the truth
• Plenty of good tools to find desire paths
22. 3. Neither open nor closed
• Think of products as a jar
• API’s are your best friend
• Think about ways to open things up. Good for
business, good for community.
23. 4. You’re not alone
• Consider the bigger journey
• Work harder to design for how people leave
25. Key Outtakes
• Startups fail because they don’t test their
hypotheses
• Defining the right product reduces time spent
building the wrong product
• You have to fail to learn
29. We need to shift our thinking
• Requirements =
• We know =
• Let’s build it =
• Build this feature =
30. On Lean UX
Bring the true nature (experience) of a product to
light as quickly as possible, in a collaborative, cross-
functional way with less emphasis on deliverables and
a greater focus on a shared vision and understanding
of the experience being designed.
“
33. Product Definition
• Who is our customer?
• What pain-points do they experience?
• What is our differentiation?
• What’s our business model?
• What business problem are we trying to solve?
34. Requirements as Hypotheses
• We believe that [building this feature] for [these
people] will achieve [this outcome] is our customer?
• We know we are successful when we see [this
quantifiable signal from the market]
35. Measure progress by outcome
• Companies currently measure output e.g ‘Did you
build this sign-up page?’
• Need to refocus teams on outcomes
• ...outcomes they can actually affect e.g not NPS
37. Make decisions with data
• Quantitative + Qualitative (objective observation)
• If it’s a bad idea, kill it before it kills you!
• If it’s a step in the right direction - change tactics
• If you’re getting there - double down and scale
38. Lean UX isn’t just for Designers
• Small, cross-functional “2 pizza teams”
• Bring perspective from all disciplines
• Everyone should understand the “why”
• Learn more, faster by sharing in discovery and
creation
41. Challenges
• 2000+ websites to consolidate
• Single government domain
• Public sector - large number of stakeholder
• Complex approval process
42. How they got there
• Creating an environment that keeps learnings
within team
• Prioritising ‘good idea’ to ‘actually live’
• Advocating and changing the culture
50. Guiding Principles
• Gov should only do what gov does:
• Design in the environment that it’s going to be used
• Designing information not pushing around pixels -
Technology changes, content is forever
51. Key Learnings
• Gov.uk isn’t a story about Interface Design, it’s a
story about organisational design
• To enable design like this, we need to change how
we work and how we think
• Need a working culture that values its people,
embraces experimentation
53. Designing a better team
• Centralised, multi-disciplinary, close proximity
• Better spaces, intimate, focussed, wall space!
• Clearly defined roles within teams
• Specialisms are great, but using ‘UX Designer’
labels - everyone else is off the hook
54. Designing a better team
• The UX isn’t just the interface, it’s how fast the
servers are, the structure of the URL, how the
copy is written
• Products are a team sport
55. Designing better leadership
• Need vocal and consistent support from the
highest parts of the organisation
• Continually evangelise for the team higher up and
be the battering rams driving change
http://www.flickr.com/photos/benterrett/8576183560/
56. Designing better learning
• Spend time creating artefacts.
• Maintain a shared vision about the way we should
approach challenges and define solutions
• Be open to improving methodologies through
learning and workspace hacks
• Don’t be dogmatic
57. Designing a better process
• Focus on delivering small chunks of work
• Visible deadlines and visible progress
• Test driven development (browser and accessibility
baked into each sprint) + real people
• Continually deliver...avoid the big reveal