Design and Futures Grounded (Service) InnovationAnu Nousiainen
Design Thinking and Futures Thinking provide an optimal set of methods for recognizing new business opportunities and ways to realize new value in the rapidly changing world. This is the next wave capability and toolkit to forerunners.
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
Design and Futures Grounded (Service) InnovationAnu Nousiainen
Design Thinking and Futures Thinking provide an optimal set of methods for recognizing new business opportunities and ways to realize new value in the rapidly changing world. This is the next wave capability and toolkit to forerunners.
Innnovation and Futures Thinking - ISA16 - CordobaRicardo Brito
How can foresight and Future Thinking Methodologies help on the Design of a successful and future-proof product or service? What are trends, scenarios or Black Swans? This presentation was given at Interaction South America as part of a workshop on applying Future Thinking to Concept Design.
A co-creation with Jane Vita, at Futurice.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
Building Design Knowledge: Creating and Disseminating Design Precedentcolin gray
An invited lecture at Iowa State University on October 9, 2014. This talk focused on the role of design precedent and knowledge-building within the instructional design community, with specific guidance on preparing design cases for publication in the International Journal of Designs for Learning.
Staging systems to feel round the corners of Transition DesignJabe Bloom
The challenges our societies face, such as climate change, require radical innovation (Proactionary Principle [Fuller]). But the complexity of our societies also demand that we be more attentive to the consequences of those innovations (Precautionary Principle). The challenges we face are, after all, the result of previously unanticipated consequences. It is by definition not possible to anticipate ‘black swans,’ but we should perhaps expect more than to cultivate an anti-fragility that merely awaits shocks [Talib]. How then to develop rich senses of the consequences of innovations designed to respond to phenomena like climate change?
We call this capacity ‘seeing around corners,’ since the aim is not merely to build a system model that can predict an end state, but instead to sense what is possible and likely once at the position of that end-state. An analogy would be the ability to forsee texting-while-driving whilst designing the user experience of a cell phone.
Theoretically, the point would be that designers have privileged access to niche temporarily materialized potential futures, as such they need to be equipped to not only make effective decisions about quality of life, but also be aware of the moral and ethical consequences of instantiating these futures in the wider world.
As an aside, we are interested in ‘feeling around corners’ in reaction to an increasing tendency in commercial systems design to give up on larger-scale forethought and instead trust in Lean Emergence. We wish to preserve the Situatedness that comes from these ways of working (that is a corrective to temptations to ‘See like a State’ Planning), but nevertheless see the need for more forceful directedness, especially when negotiating societal challenges requiring strong, voluntary actions.
My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts – for games, apps, and beyond - yet fail miserably in the marketplace, even after an initial “one-product” success.
Surprisingly, most companies – particularly game and app publishers - don’t have a UX strategy. At best, they have a vague idea as to the desired UX of their “official” digital offerings, but may have left out other key parts of the user experience including landing pages, social-media messaging, advertising, etc. As a result, very few companies are able to create experiences that demonstrate much consumer value beyond that of a single, introductory product. “Just sprinkle some of your UX pixie dust on our crappy product and make it wonderful” – and this is exactly what many designers do; a short-term solution that more often than not guarantees failure in the long run.
Talk given at UXNZ 2016, exploring key "edges" of practice we are exploring in co-design in Aotearoa. With thanks to all the community members and practitioner who shared their experiences in this talk.
Talk Abstract:
Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies such as youth employment; smoking cessation; community health and wellbeing; homelessness
and family violence.
Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. This talk highlights some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.
What are machines learning? How might that impact design?Andreas Wolters
Machines have picked up astonishing skills: they beat us at chess and Go, they have learnt to pilot a drone or how to create oil paintings. These impressive feats are pushing the boundaries, they show us what is possible. But machines have picked up skills that are less noteworthy, but way more useful: they have learnt to understand what we say, they can figure out which series we might want to binge on next or how to write compelling news articles.
Machines have learnt many things that are finding their ways into digital products. In this talk, I will give a bird’s-eye view of these developments — and I’ll dare to make some predictions about how these might impact the way we design products.
I gave this talk in Zürich on the 31st of October 2019.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
We are proud to announce our thirteenth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
These slides are from a talk I did at HEC Montréal to the of the International Graduate Competition 2016. I aimed at showing business graduate students that a lot of the issues they are going to encounter as managers are actually design problems.
Talk at Interaction 15, San Francisco, reflecting on what's next. A full transcription of the talk can be found here: https://medium.com/todays-office/a-year-of-reflection-820d228d999c
Describing the Elephant: UX Cambridge 2014Eric Reiss
My keynote from UX Cambridge 2014. My personal review of some of the problems we face communicating the value of user experience community today, a couple of practical, actionable tools, and suggestions as to how we can strengthen our community.
Presentation from Planningness, October 17 2009, by Jason Oke and Gareth Kay.
For more on the event & speakers check out http://www.planningness.com
http://www.jasonoke.com
http://www.garethkay.com
UX STRAT Europe 2017: Willem Boijens: “Creating an adidas Ecosystem Experienc...UX STRAT
UX STRAT Europe 2017 presentation by Willem Boijens, Senior Director Experience Design, adidas: “Creating an adidas Ecosystem Experience Design Strategy”
Building Design Knowledge: Creating and Disseminating Design Precedentcolin gray
An invited lecture at Iowa State University on October 9, 2014. This talk focused on the role of design precedent and knowledge-building within the instructional design community, with specific guidance on preparing design cases for publication in the International Journal of Designs for Learning.
Staging systems to feel round the corners of Transition DesignJabe Bloom
The challenges our societies face, such as climate change, require radical innovation (Proactionary Principle [Fuller]). But the complexity of our societies also demand that we be more attentive to the consequences of those innovations (Precautionary Principle). The challenges we face are, after all, the result of previously unanticipated consequences. It is by definition not possible to anticipate ‘black swans,’ but we should perhaps expect more than to cultivate an anti-fragility that merely awaits shocks [Talib]. How then to develop rich senses of the consequences of innovations designed to respond to phenomena like climate change?
We call this capacity ‘seeing around corners,’ since the aim is not merely to build a system model that can predict an end state, but instead to sense what is possible and likely once at the position of that end-state. An analogy would be the ability to forsee texting-while-driving whilst designing the user experience of a cell phone.
Theoretically, the point would be that designers have privileged access to niche temporarily materialized potential futures, as such they need to be equipped to not only make effective decisions about quality of life, but also be aware of the moral and ethical consequences of instantiating these futures in the wider world.
As an aside, we are interested in ‘feeling around corners’ in reaction to an increasing tendency in commercial systems design to give up on larger-scale forethought and instead trust in Lean Emergence. We wish to preserve the Situatedness that comes from these ways of working (that is a corrective to temptations to ‘See like a State’ Planning), but nevertheless see the need for more forceful directedness, especially when negotiating societal challenges requiring strong, voluntary actions.
My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts – for games, apps, and beyond - yet fail miserably in the marketplace, even after an initial “one-product” success.
Surprisingly, most companies – particularly game and app publishers - don’t have a UX strategy. At best, they have a vague idea as to the desired UX of their “official” digital offerings, but may have left out other key parts of the user experience including landing pages, social-media messaging, advertising, etc. As a result, very few companies are able to create experiences that demonstrate much consumer value beyond that of a single, introductory product. “Just sprinkle some of your UX pixie dust on our crappy product and make it wonderful” – and this is exactly what many designers do; a short-term solution that more often than not guarantees failure in the long run.
Talk given at UXNZ 2016, exploring key "edges" of practice we are exploring in co-design in Aotearoa. With thanks to all the community members and practitioner who shared their experiences in this talk.
Talk Abstract:
Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies such as youth employment; smoking cessation; community health and wellbeing; homelessness
and family violence.
Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. This talk highlights some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.
What are machines learning? How might that impact design?Andreas Wolters
Machines have picked up astonishing skills: they beat us at chess and Go, they have learnt to pilot a drone or how to create oil paintings. These impressive feats are pushing the boundaries, they show us what is possible. But machines have picked up skills that are less noteworthy, but way more useful: they have learnt to understand what we say, they can figure out which series we might want to binge on next or how to write compelling news articles.
Machines have learnt many things that are finding their ways into digital products. In this talk, I will give a bird’s-eye view of these developments — and I’ll dare to make some predictions about how these might impact the way we design products.
I gave this talk in Zürich on the 31st of October 2019.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
We are proud to announce our thirteenth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
These slides are from a talk I did at HEC Montréal to the of the International Graduate Competition 2016. I aimed at showing business graduate students that a lot of the issues they are going to encounter as managers are actually design problems.
Talk at Interaction 15, San Francisco, reflecting on what's next. A full transcription of the talk can be found here: https://medium.com/todays-office/a-year-of-reflection-820d228d999c
Describing the Elephant: UX Cambridge 2014Eric Reiss
My keynote from UX Cambridge 2014. My personal review of some of the problems we face communicating the value of user experience community today, a couple of practical, actionable tools, and suggestions as to how we can strengthen our community.
Presentation from Planningness, October 17 2009, by Jason Oke and Gareth Kay.
For more on the event & speakers check out http://www.planningness.com
http://www.jasonoke.com
http://www.garethkay.com
UX STRAT Europe 2017: Willem Boijens: “Creating an adidas Ecosystem Experienc...UX STRAT
UX STRAT Europe 2017 presentation by Willem Boijens, Senior Director Experience Design, adidas: “Creating an adidas Ecosystem Experience Design Strategy”
The Architecture of Understanding (World IA Day Chicago Keynote)Stephen Anderson
Keynote for World IA Day, answering the question "When, Where and How does Understanding occur?" Specifically, this talk discussed (1) interactions (and embodiement) (2) how new technology is changing the "information environments" we design for, and (3) a bit about perceptions and cognition.
A presentation of an ongoing "re-visioning" of traditional Cultural Heritage cataloging theory in terms of significant ideas from Physics, Anthropology, and Mathematics.
How to depict and reason about analog & digital resources using a diagrammatic method.
The complexity and quantity of interrelated analog and digital resources (and their descriptions) requires the creation of better "thinking tools." A technique that draws upon ideas embodied in Feynman diagrams is used to depict bibliographic relationships among version of a popular literary work.
(Presented in "flipbook" form to allow progressive buildup of slideshow ideas. Keep on clicking...)
Project 2 OntographyFor our second course project, we will be.docxwkyra78
Project 2: Ontography
For our second course project, we will be engaging in primary research. Primary research is the gathering of data through your own data collection efforts as apposed to secondary research through which you get information from the written accounts of others. The object of our primary research is a writing ecology of your choice. I will ask you to gather as much information as possible about a particular social group and their activities with a focus on the genres (types of written texts) that they use to engage in their activities. Our goal is to come to understand how this community uses writing to accomplish its goals, mediate its activities, and negotiate relationships among people, places, and resources.
To collect your data, you will need to get access to this community, discipline, etc., and, through interviews, observations, and surveys come to know what texts people use, what they use them to do, and how those texts relate to and maintain the systems of ideas, purposes, interpersonal relationships, cultural norms, and textual forms (Cooper) of the group.
The Text
To present your findings, I will ask you to create an ontography. An ontography is a type of info-graphic, blending words and visuals, to create a map of the interactions of this ecology (with a focus on one particular role in that ecology) showing how different genres connect people, places, activities, and objects/resources and explaining connections to the systems of the ecology. An ontography, then, is a visual map of the ecology, with text explaining the connections between parts. In many ways, it is like a schematic of a machine, showing all the parts and how they connect together to make the whole. In our ontography, the glue that connects everything together is the system of genres (textual forms) and the rest of the systems (ideas, purposes, interpersonal relations, and cultural norms that are maintained through their production).
You are free to use whatever technology you are familiar with or have access to. You do, in the end, need to make your ontography available in your Google Drive folder, but you can do so by taking a picture or scanning it if you choose to work with non-digital technology (science project boards, etc.). One technology that I have found particularly effective is Prezi, the online 3d presentation program. Prezi.com does allow for a limited free subscription, and its features allow you to create visually interesting and effective info-graphics. If you are familiar with or have access to graphic design software, you could certainly use such products to create your ontography.
Purpose
The main purpose of this project is to give you the opportunity to analyze a writing ecology using the “mental schema” (Beaufort) you are developing and to begin to see the extent to which writing mediates social interaction—no matter what you do in your life, writing will be a major factor. It also gives you an opportunity to create a mul ...
Unstructure: Smashing the Boundaries of Data (SxSWi 2014)Ian Varley
When it comes to thinking about data, most software designers are stuck in a rigid, 2-dimensional mindset: "rows and columns." A shame, because breaking free from this "tyranny of the table" can bring our software to new heights: intuitive user experiences, fast development iterations, and cohesive apps.
In this workshop, we'll cover a few concepts that bring data design out of the 1970s, like: sparse representation, emergent schema, ultra-structure, prototype-driven design, graph theory, traversing the time dimension, and more. We'll run the gamut of philosophical approaches to understanding what is important in your mental (and software) model, and how to transcend your two-dimensional picture of data, and trade it in for an N-dimensional one.
Working hands-on with a simple "mock company" and its new killer app, you'll learn:
* The basic concepts of data design: entities, relationships, attributes, and types (along with a few better ways to notate them)
* How to experiment with creating these data structures in a couple existing cloud-based frameworks (e.g. google apps engine, force.com, heroku, etc.).
* How emergent techniques like schema-on-read and ultra-structure can simplify modeling (or, sometimes, complicate it)
* How statistical techniques from the data mining world can loosen our insistence on rigid models
* Why the time dimension is important (in data as well as schema)
Pattern Languages — An Approach to Holistic Knowledge RepresentationDouglas Schuler
Pattern Languages, developed by Christopher Alexander and his colleagues, are holistic manifestos for a given domain. This presentation provides an introduction to patterns and pattern languages and some hints for developing them.
I am very fond of complexity thinking these days. It provides a refreshing alternative for people planning interventions and conducting evaluation in humanitarian and development aid.
≫ Persepolis by Marjane Satrapi Free Essay Sample on Samploon.com. Summary The Complete Persepolis 1 - PERSEPOLIS SUMMARY BACK NEXT How It .... Reaction to Persepolis Essay Example | Topics and Well Written Essays .... ENGLISH1160-1161 - The Complete Persepolis Essay .pdf - The Complete ....
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Online 2021 Presentation by Dr. Jofish Kaye, AnthemUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategy & Organization for AI & UX in Healthcare"
Dr. Jofish Kaye
Anthem: Senior Director of Interaction Design & AI
UX STRAT Online 2021 Presentation by Carol Smith, Carnegie Mellon UniversityUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Carol Smith
Carnegie Mellon: Sr. Research Scientist
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
UX STRAT Online 2021 Presentation by Paul-Jervis Heath, Modern HumanUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Finding a Compelling Value Proposition for Emerging Technologies"
Paul-Jervis Heath
Modern Human: Chief Creative Officer & Founding Partner
UX STRAT Online 2021 Presentation by Jos-Marien Jansen, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Jos-Marien Jansen
Philips: Sr. Design Researcher
UX STRAT Online 2021 Presentation by Adilakshmi Veerubhotla, IBMUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Tools to Get the Most from AI"
Adilakshmi Veerubhotla
IBM: UX Architect
UX STRAT Online 2021 Presentation by Nur Karadeniz, Publicis SapientUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Systemic Transformation"
Nur Karadeniz
Publicis Sapient: Group Director - Industry Head of Experience
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
UX STRAT Online 2021 Presentation by Maryna Razakhatskaya, ConsultantUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Framework for Spatial Immersive Experiences"
Maryna Razakhatskaya
Consultant: Creative Technologist
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Conversational AI at Microsoft: A Design Toolkit"
Josephine Scholtes
Microsoft: User Experience Consultant
UX STRAT Online 2021 Presentation by Sander Bogers, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Meaningful Human-AI Interactions"
Sander Bogers
Philips: Data-Enabled Design Consultant
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. Introducing:
Andrew Hinton @inkblurt
Co-founder of the IA Institute
Works as an IA consultant
Wrote a book: Understanding Context
Dan Klyn @danklyn
Former Treasurer of the IA Institute
Teaches at the University of Michigan School of Information
Works as an IA consultant
Assistant on Richard Saul Wurman’s new book project
Abby Covert @Abby_the_IA
President of the IA Institute
Works as an IA Consultant
Wrote a book: How To Make Sense of Any Mess
Exercises co-developed with
Abby as part of the
IA Summit 2015
3. 1990s 2000s 2010s More on the way!1970s– 80s
Ideas from
IBM, Xerox
PARC, and
Information
Theory …
Plus RSW’s
1976 AIA
conference in
Philadelphia
First IA Summit
An evolving discipline.
Parallel (but
not “IA-
specific”
examples of
similar
thinking…)
29. 1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New
York City by Eero Saaranen
ALWAYS DESIGN A THING
BY CONSIDERING IT
IN ITS NEXT LARGER CONTEXT
Eliel Saaranen
36. Shaping information architectures
to better ensure the realization
of experiences for users
that’re well- aligned with strategy
Ontology - Particular Meaning
What Things Are
Taxonomy - Arrangement of Meanings
Where Things Should Go
Choreography - Stitching Experiences Together
How Things Connect
41. The way in which you are and I am,
the manner in which we humans are is
dwelling.
Dwelling itself is always
a staying with things.
- Martin Heidegger
70. Activity:
What Are The Things?
Pair off and dig into the world of the retail catalog you’ve been given. On what
bases are these people thing-ing this catalog? Make a bubble diagram to
differentiate among clusters of more and less related things in order to arrive at
a configuration of bubbles which indicates the relative sizes and meanings of
the clusters.
Start with the biggest thing, and the slightest thing. How many orders of
magnitude bigger is one from the other? How much overlap or circumscription
is true based on what you see in the catalog?
After setting up biggest and slightest, next you can ask: what are the least and
most connected things of all the things?
78. Socks
faceted classification
Many relationships
between
There are many ways of
ordering, rather than a
single, fixed hierarchy.
String multiple
taxonomies together at
once…
S.R. Ranganathan
1892 – 1972
http://w3.uniroma1.it/
color::pattern::material::function::length
blue::solid::nylon::dress::14in
93. Web Store
Physical
Store Books
Poetry
people encounter the ‘what’ …
Information on
3rd
party
platforms (maps,
review sites,
etc.)
3rd
party book
retailers
Culturalhistory…
…across many contexts.
100. Activity:
How are things arranged?
1. Propose a taxonomy strategy for your brand based
on the brief of your intended audience.
2. Hang up your work and be ready to discuss it.
103. Real Agreement
Requires Accurate Maps
A map is not the
territory it
represents, but,
if correct,
it has a similar
structure to the
territory, which
accounts for its
usefulness
- Alfred Korzybski
108. Activity:
What now?
1. Split your group in half, and combine with a group
working on the other brand
2. Model this new group’s intent for the way this
merger plays out in terms of experience strategy
“When strategy and structure meet people and process, our maps must be
subject to change, because things rarely go according to plan.”
- Peter Morville
128. Final Activity:
Make a concept model to help explain the arguments
being made in your intention model and experience
strategy in terms of structure.
135. Show & Tell
Let’s do some comparative admiring of each other’s
approaches to the taxonomy strategy and conceptual
model for these merged businesses, and hear about
the intention they’re meant to line up with.