Fundamentally, the traditional approaches to website design, development and management are broken. Imagine unwrapping your new website and feeling at ease that any needed adjustments could easily be made to fine-tune the result the way you would like it to be.

1. Websites are not just
for Xmas.
Present ed by Craig Wiltshire

2. Your new
website…

3. …2 years
later…

4. The traditional website
design, development and
management process Is
Broken!

5. It’s a Risky Affair
1 Large upfront cost
Large time and resource commitment
Over budget, not on time and not flexible
Subjective designs and no guarantee of performance
improvement

6. It Doesn't Work For Us Either
1 Lumpy cash flow
Complex resource and project management
Constantly reigning in the client to try stay within budget
and on time
Design process is subjective. Rarely get to test our
hypotheses and assumptions

7. CONTEXT and
Personalisation

9. Win Win

10. Why haven't we always done this?
1 Technology we use didn't exist a few years ago or was
exorbitantly priced
2 Agile software development methodologies have paved
the way for GDD

11. How can you rock the
GDD approach?

12. People Process Technology
• People
• Analyst
• Design
• Development
• Content
• PM
• Process • Technology
– Analytics
– SEO
– CRO
– User engagement
recording
– Wire framing
– Prototyping

13. The components
• Discover
1. Capture data
2. Analyse data
3. Talk to sales and marketing
4. Create your draft wish list
5. Global and page strategy

14. • Plan
1. Prioritise your wish list
2. Define your MVP for new build
3. Document your hypotheses

15. • Manage
1. Analyse
2. Report
3. Transfer Knowledge
• Optimise
1. Apply
• Create
1. Wireframe
2. Prototype
• Execute
1. Develop
2. Launch

16. Quick Case Study
Requirements:
• Build website that positioned them ahead
of their competition
• Make them look as big as they will become
rather than as big as they were
• Be inbound ready when they want to
escalate their go-to-market and introduce
more content
• Make it perform well

17. Shameless Plug
A Few Highlights
•33 percent increase in organic traffic
•Increase in new visits from 53% to 73%
•Bounce rate down from 73% to 48%
•Higher quality leads (Long sales cycle so
time will tell )
“The Growth Driven Design service gives us a
level of transparency to the process we've not
had before with other agencies. We have a clear
understanding of past results and upcoming
project milestones and what the associated costs
are. Struto's work has been first class, and I'd
recommend them to anyone in need of web
design or inbound marketing services.”
Oliver Ahlberg - Chief Information Officer, Co-
Founder of Skeleton Technologies

18. So What Has Struto Learned So Far
1 GDD should not be considered a standalone to your marketing or sales for that
matter.
2 You don’t need a HubSpot website to use this approach but if you do there is the
potential for a higher return.
3 You don’t need to wait until your next site build to start doing this.

19. THANK YOU
www.struto. c o. uk