The document discusses the 4Ms (Manpower, Machine, Materials, Method) of operations management in relation to business opportunities and manufacturing processes. It provides examples of honey, mushroom, and ham manufacturing. Groups are assigned to identify the 4Ms for a video presentation on an unknown manufacturing process. Additional sections cover writing effective product descriptions, including focusing on benefits, telling the full story, using empowering language and formatting for readability and search engine optimization. Groups are then tasked with creating a product description and prototype.

2. Objective
0Describe the 4Ms
(Manpower, Method,
Machine, Materials) of
operations in relation to
the business opportunity

3. Video Presentation
Crazy food processing
machine
Retrieved via: youtube.com

4. PRODUCTION
0The economic process of
converting raw materials
into products suitable for
exchange

5. example
0Honey Manufacturing
0Mushroom Manufacturing
0Ham Manufacturing

6. 4M’s of
OPERATIONS
What are those?

7. MANPOWER

8. MACHINE

9. MATERIALS

10. METHOD

11. Group Activity
0Group 1 and 2 are rivals
0Watch the following video
0Identify the type of manufacturing
0Identify the manpower, material,
method and machine:
BRAINSTORMING
0Write the output in 1 whole sheet of
paper; present the output.

12. Video Presentation
0 How it’s made; retrieved via: youtube.com

14. 8 rules to write Product
Description
1. Know who your Target Audience is:
• What are his/her interest, generally.
• How would this person be interested
in your product, specifically?
• What features or benefits would
interest this person the most?

15. 8 rules to write Product
Description
2. Focus on the Product
Benefits
0The content of your product
should convince the potential
buyer

16. 8 rules to write Product
Description
3. Tell the full story
0Who originally made this
product?
0What inspired you to make this
product?
0Whow was this product look in
the buyers day to day life?

17. 8 rules to write Product
Description
4. Use Natural Language and Tone
0The product description uses
natural language that you might
use in real conversation with a
friend.
0Tone sounds natural and is in
line with the general tone of the
brand, overall.

18. 8 rules to write Product
Description
5.Use Power Words that Sell
Examples: Amazing, Audacity,
Eye-opening, Grateful,
Delicious, Miracle, Stunning,
Uplifting, Breath-taking,
Mind-Blowing, Victory,
Spectacular, Sensational, etc..

19. 8 rules to write Product
Description
6. Make it Easy to scan
0Make your product
description easy to scan by
including bullet point, short
paragraphs made up of a just
few sentences each, lots of
white space, and different size
fonts.

20. 8 rules to write Product
Description
7. Optimize for search engines
0Optimization begins with
keywords, which are usually
the search term that buyers
use to find the product that
they are shopping for.

21. 8 rules to write Product
Description
8. Use Good Images
0Product must have quality
images to go with it. Why?
Because 63% customers think
that a product image is more
important than the description
or even the reviews.

22. Sample Product Description

23. Sample Product Description

24. Group Activity
0 Go to your own respective groups
0 Create a brief description of your chosen product and
develop a prototype according to its features
0 Write your sentences in a 1 whole sheet of paper and
present your prototype
0 Output will be evaluated through rubrics

25. References
0 Referralcandy.com
0 Website: Google.com for images
0 Website: Prezi.com/m.sh0af2m5a51h/the-4ms-of-
operations/