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Presentation google ads
- 1. Name- Sudarshan Prajapati Department- Digital Marketing Topic- Google Adwords
- 2. What Is Digital marketing Digital marketing is just marketing using digital tool . Marketing is a communicating value to the customer. All in all you can say Digital marketing is a communicating value to the customer using digital tool like SEM , PPC model SEO, webinar Blog article video etc .
- 4. What Is Google Ad words? Paid Advertising system created by Google Advertisers fight to the death for better ranking Places advertising copy above, below or beside search results in Google
- 5. Google Ads campaigns Search Ads Display Ads Shopping Ads Video Ads Universal App
- 7. Step Of Creating Google Ads Campaign 1. Go to the Google Ads Website 2. Click On New Campaign 3. Select a Goal 4. Choose a Campaign Type 5. Campaign Name 6. Select Ad Display Location 7. Set Your Daily Budget 8. Add Keywords 9. Create an Ad 10. Ad extension 11. Set Up Conversion Tracking 12. Make A Payment 13. Launch
- 8. Keywords Match Types • Broad Match • Broad Match Modifier • Phrase Match • Exact Match • Negative Keywords • Long tail • Short Tail
- 9. Ad Extension • Sitelinke Extension • Callout Extension • Structured Snippet Extension • Call Extension • Massage Extension • Location Extension • Price Extension • App Extension • Promotion Extension
- 10. Advantage Of Google Adwords • Advertise when you want • Reach who you want • Spend what you want • Easy measurement of success • It’s just easy to start
- 11. How Google Adwords works Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.
- 12. Quality Score Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Quality Score Formula:- 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight
- 13. How to Calculate CPM, CPC, CPA, CR, ROI CPM= Cost Per Mille/Cost Per Thousand CPM Formula: CPM = (Total Cost / No. of Impressions) x 1000 CPC – Cost Per Click CPC Formula: CPC= Total Cost / Number of Clicks CPA – Cost Per Action/Acquisition CPA Formula CPA = Total Cost / Number of Conversions
- 14. CR- Conversion Rate CR Formula CR= (Number of positive conversions/ Number of clicks received) x 100 ROI- Return on Investment ROI Formula ROI = (Total ad Revenue – Total ad campaign cost) / Total ad campaign cost AD Rank = Max bid ×Quality Score
- 16. Thank you