This document introduces Octoboard, a tool for tracking key metrics from Google AdWords campaigns in real-time. It poses a series of questions about metrics like impressions, clicks, cost per click, and revenue per click that Octoboard allows users to monitor. Octoboard aggregates data on these metrics to help users benchmark ad performance, identify underperforming campaigns and ads, and evaluate whether their Google Ads investment is generating a positive return. The document encourages users to sign up for the free Octoboard service to easily access these important metrics for optimizing their Google AdWords efforts.

2. OCTOBOARD
INTRO
Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google
ad. The real journey starts with Data and ends with Insights. You need loads and loads of data to be able to
spot trends and get to insights on Google Advertising and see what works precisely for you.
Put your metrics around these practical questions and make sense out of your Google Ads Analytics!

3. QUESTION 1
Can I track my Google Ads Performance in real time?
IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK indicate whether your Google Ads reach your
desired outcomes. Tip: Keep monitoring your ROI, and make sure your Revenue exceeds your costs.
IMPRESSIONS & CLICKS - Ad IMpressions, Clicks and Clicks-
through-rate (CTR) over time
RETURN ON INVESTMENT- AdWords Return on Investment
(ROI) tracked over time
ROI = REVENUE PER CLICK (RPC) - COST PER CLICK (CPC)
Your Business Performance Dashboard - OCTOBOARD.COM
COST OVERVIEW - Ad cost, Cost per Click (CPC), Cost per
Transaction over time

4. QUESTION 2
How many people see my Google ads and how frequently?
Use REACH to evaluate and fine-tune definitions of your Ad campaigns. It could be useful to correlate REACH
and IMPRESSIONS with user actions. If your REACH grows but the amount of user actions declines, it can
indicate poor targeting or low content relevance.
IMPRESSIONS - AdWords Impressions over time
Your Business Performance Dashboard - OCTOBOARD.COM
CLICKS- AdWords clicks over time
CLICK-THROUGH RATE - Ration of Ad Clicks relative to
Impressions
CTR = TOTAL AD CLICKS / IMPRESSIONS

5. QUESTION 3
Understanding if you are getting return on your Facebook Ad investment is crucial. Correlate your COST PER
CLICK with dollar value of one Ad Click. Ad CLick dollar value can be calculated from CONVERSION RATE (a
Google Analytics metric) and Revenue that comes from conversions.
COST - AdWords cost over time
How much am I paying for Google Ads? Is it worth it?
Your Business Performance Dashboard - OCTOBOARD.COM
COST PER MILLE - Cost per 1000 Impressions over time
(CPM)
CPM = AD COST / (TOTAL AD IMPRESSIONS/1000)
COST PER TRANSACTION - Cost per Facebook Action tracked
over time (CPA)
CPA = AD COST / NUMBER OF TRANSACTIONS

6. QUESTION 4
This is the most important question for you to answer. Get smarter with your Paid Advertising efforts by
evaluating cost efficiency of your campaigns.
REVENUE PER CLICK (RPC) - Amount of revenue you
receive with each click
RPC = TOTAL TRANSACTION REVENUE / TOTAL
CLICKS
Am I getting return on my Google AdWords investment?
Your Business Performance Dashboard - OCTOBOARD.COM
COST PER CLICK (CPC) - Price you pay per each Click in
your PPC (pay-per-click) campaign
CPC = ADWORDS SPEND / AD CLICKS

7. QUESTION 5
Rank your Campaigns and Ad Groups by comparing real-time IMPRESSIONS, user ACTIONS (such as clicks)
and COST. If click count decreases or cost goes up, you should look at fine-tuning your underperforming
campaign and individual ads.
AD GROUP PERFORMANCE - Your top ad groups in the
last period ranked by clicks
Can I benchmark my Ad Performance?
Your Business Performance Dashboard - OCTOBOARD.COM
AD CAMPAIGN PERFORMANCE - Your top campaigns in
the last period ranked by clicks

8. OCTOBOARD
Start from these simple questions first. Ask them daily (or any time with octoboard.com). Once you get
comfortable, you can always ask for more and get more value from your data.
Remember, this is your data. Get smarter now by using data you already own. These selected metrics have
been prepared for you by OCTOBOARD. Go ahead, it will take seconds to set up. It is FREE.
CONCLUSION
Your Business Performance Dashboard - OCTOBOARD.COM

9. OCTOBOARD
Your Business Performance Dashboard - OCTOBOARD.COM
Set up OCTOBOARD for FREE and have access to all the
Google AdWords metrics you need in real-time!
Your Business Performance Dashboard is only a click away.
OCTOBOARD.COM