Have a Peek at Mobile Marketing
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This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.
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Have a Peek at Mobile Marketing
- 3. Today Mobile destinations Apps Mobile web Snapshot of the mobile landscape Mobile marketing planning
- 4. Some facts 44% 65% 91% use our phone to kill time when travelling to and from work of us go to bed with our smartphone within arms reach use our phone during downtime in the workplace… but what are the other 9 % doing!?
- 6. Mobile destinations Difference between apps and mobile web
- 8. Apps for customers Buy on the move Brand awareness Interactive product info and launches Customer service Support and ‘how-to’ videos Loyalty rewards Recommendations & feedback
- 10. Internal Apps for your business Sales & CRM Facts, figures, order processing Customer information from your internal systems Marketing New product launch Product comparitors Automation Monitor systems Fault alerts Workflow Collaboration
- 14. Apps for business - benefits Do not have to be published for public use Transform paper based information saving printing and distribution costs Can be updated instantly Puts you in the palm of your staff, suppliers and customers
- 15. Revenue generators? Paid App one off purchase cost Free App with in-App purchasing popular model for games Subscription a free app with extras available on subscription - gives a recurring revenue stream
- 16. Mobile Web
- 17. Optimised version of your website Set your website to auto detect the users device Enhance the user experience Host it on a separate url m.yourdomain.co.uk yourcompany.mobi
- 18. Some examples
- 20. Platforms Desired OS of Next Smartphone 2010 v. 2011, % of consumers who plan to purchase new smartphone Source: The Nielsen Company
- 21. Overall share of mobile phone subscribers
- 22. Digital traffic by device
- 23. What will yours be?
- 24. Planning your mobile campaign Objectives Target audience Campaign strategy (push, pull, dialogue)
- 25. Objectives What are you trying to achieve? Sales Increased productivity Brand building Downloads Better relationships
- 26. What are visitors currently doing? Use Google analytics to see what people are doing on your website on a mobile phone. Which platform What products Did they enquire or buy? Can you make their experience better?
- 28. Content Your users are looking at your business through a mobile lens… What do you want them to see & do? Your prospects Your customers Your suppliers
- 29. Mobile calls to action
- 30. 30% of campaigns focus on leads
- 31. Let’s look at some other tactics
- 32. Reaching people on the moveSMS/MMS O2 more Orange shots Your customer base – get their number!
- 33. Using GPS Google places Location based social networks Gowalla Foursquare Facebook places
- 34. Location based social networks In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in. .
- 35. Three things to do now
- 36. Number 1 Visit our mobile website at www.haveapeekatgoingmobile.com and request a copy of our FREE Mobile Marketing Planning Workbook
- 37. Number 2 Grab a copy of our new book from www.BrightwordPublishing.co.uk Enter ‘B2B2011’ for £1.50 off
- 38. Number 3 Download this app to your smartphone now.. … and visit our stand to“blipp” the chocolate for a sneak peek into the future of mobile branding
- 39. Thank you!
Editor's Notes
- Ask who is B2C, B2B of B2B professional services and products
- Mobile destinations – the difference between apps and mobile websites
- Jackson Kayak has also begun developing its own iPhone and iPad apps, including Jackson Kayak Mobile, an app for the whitewater kayaking community. The app delivers the latest company news, community forums, product information, and videos.
- Sales & CRMFacts, figures, order processingCustomer information from your internal systemsMarketingNew product launchProduct comparitorsAutomationMonitor systemsFault alertsWorkflowCollaboration
- Custom FileMaker Go forms on iPad make it easy to capture inspection details.
- The Clinometer app ensures that key components are perfectly level.
- With iPad, CCS staff cuts out eight hours a week in paperwork.
- Trends for when considering your target platforms and devices.
- Mobile-social media experienced growth of 39% month-over-month, reported Millennial Media, with a 17% share of the post-click campaign action mix in April. Telecom, entertainment, and retail advertisers utilized mobile-social as a post-click campaign action to acquire social media followers and gather feedback on new movie releases and new product launches.
- In total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in, according tocomScore. Android accounted for the largest share, with about 37% checking-in, while about 34% of users checked in from an iPhone. Apple having the highest representation relative to its share of the total smartphone market.