This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.

2. We work with…

3. TodayMobile destinationsAppsMobile webSnapshot of the mobile landscapeMobile marketing planning

4. Some facts44%65%91%use our phone to killtime when travellingto and from workof us go to bed withour smartphonewithin arms reachuse our phone duringdowntime in the workplace… but what are the other 9 % doing!?

6. Mobile destinationsDifference between apps and mobile web

7. Smartphone Apps

8. Apps for customersBuy on the moveBrand awarenessInteractive product info and launchesCustomer serviceSupport and ‘how-to’ videosLoyalty rewardsRecommendations & feedback

10. Internal Apps for your businessSales & CRMFacts, figures, order processingCustomer information from your internal systemsMarketingNew product launchProduct comparitorsAutomationMonitor systemsFault alertsWorkflowCollaboration

14. Apps for business - benefitsDo not have to be published for public useTransform paper based information saving printing and distribution costsCan be updated instantlyPuts you in the palm of your staff, suppliers and customers

15. Revenue generators?Paid Appone off purchase costFree App with in-App purchasingpopular model for gamesSubscriptiona free app with extras available on subscription - gives a recurring revenue stream

16. Mobile Web

17. Optimised version of your websiteSet your website to auto detect the users deviceEnhance the user experienceHost it on a separate urlm.yourdomain.co.ukyourcompany.mobi

18. Some examples

19. The mobile landscape

20. PlatformsDesired OS of Next Smartphone2010 v. 2011, % of consumers who plan to purchase new smartphoneSource: The Nielsen Company

21. Overall share of mobile phone subscribers

22. Digital traffic by device

23. What will yours be?

24. Planning your mobile campaignObjectivesTarget audienceCampaign strategy (push, pull, dialogue)

25. ObjectivesWhat are you trying to achieve?SalesIncreased productivityBrand buildingDownloadsBetter relationships

26. What are visitors currently doing?Use Google analytics to see what people are doing on your website on a mobile phone.Which platformWhat productsDid they enquire or buy?Can you make their experience better?

27. Example analytics

28. ContentYour users are looking at your business through a mobile lens… What do you want them to see & do?Your prospectsYour customersYour suppliers

29. Mobile calls to action

30. 30% of campaigns focus on leads

31. Let’s look at some other tactics

32. Reaching people on the moveSMS/MMSO2 moreOrange shotsYour customer base – get their number!

33. Using GPSGoogle placesLocation based social networksGowallaFoursquareFacebook places

34. Location based social networksIn total, 16.7 million mobile subscribers, including 12.7 million smartphone subscribers (76% of the smartphone owners), used location-based check-in..

35. Three things to do now

36. Number 1Visit our mobile website at www.haveapeekatgoingmobile.comand request a copy of our FREEMobile Marketing Planning Workbook

37. Number 2Grab a copy of our new book from www.BrightwordPublishing.co.ukEnter ‘B2B2011’ for £1.50 off

38. Number 3Download this app to your smartphone now..… and visit our stand to“blipp” the chocolate for a sneak peek into the future of mobile branding

39. Thank you!