Digital marketing provides several key benefits in 2021. It allows for wide accessibility as people increasingly use mobile devices. It is also flexible, as ads and content can be customized in various shapes and sizes. Digital marketing has wide reach, as more customers shop online during the pandemic. It also enables interactivity through comments and social media engagement. Influencer marketing is effective, as many follow influencers' recommendations. Content marketing is important for search engine optimization and driving traffic. Finally, digital marketing has lower costs than traditional marketing methods.

1. TOP 7 IMPORTANCES OF
DIGITAL MARKETING IN 2021

2. IMPORTANCE
The points mentioned below are the top 7 importance of digital marketing in 2021 :
 Accessibility: it is one of the most key importance’s of digital marketing in 2021. It means
that users can have the facility of accessibility. In todays world usage of phone is increasing
day by day so when you fully explore digital marketing then only you can have the benefits
from it.
 Flexibility: flexibility is that digital marketing can be very flexible and ads and banners can
be of any shape and size. You can market your product in any way using banners, email
ads, remarketing or social media marketing which helps it to be flexible and easy to work
on.
 Wide reach: as the world is fighting against the devastating covid-19 more and more
customers are shifting to online shopping as it is a safe means to curb the spread. Digital
marketing simultaneously helps you to reach all these customers at once while you can
communicate your brands core values and ideas.

3.  Interactivity: digital marketing helps you to engage with your users with the help of comments, reviews,
messages and social media posts. This will help you to interact with users online and on a personal basis
which will communicate that your brand listens to the customer and has a holistic approach.
 Influencer engagement: it is noted that 80% of the social media platform users follow one or more than one
influencer on the platform, so if you can engage with these influencers and get them to promote your
product it will help you significantly as users base their purchase decisions after seeing them.
 Content marketing: content marketing is called as the “best friend” of a digital marketer as it helps the
website to become popular on search engines. To increase traffic on your website you need to have quality
content which attracts users on the site and purchase something. That is why content marketing is still
referred as the “king” of digital marketing world.
 Cost: the main importance of digital marketing is the cost associated with it. Digital marketing has minimal
costs associated with it, it is significantly lower in cost to run, design and has a wider reach for low cost.
Thus with these we can see that digital marketing is heavily being used because of these advantages that it
gives to the business. With the help of these benefits a marketer can make the brand reach new heights and do
his job in a efficient manner. Thus, in todays world it is very necessary for a business to have digital marketing
experts or a digital marketing agency to become successful.

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