Difference between Web marketing & traditional marketing

2. Billboards are a great innovative use of unoccupied space
viewable by a large diverse group.
However, they are great for one thing: advertising to
everyone on the road. There is only few broad targeting
options with billboards mostly based around amount of
traffic. So, how do you track effectiveness?

3. Magazines
Magazine advertising is another great method to reach your
audience. Magazines provide many more targeting options
but can you truly track effectiveness? To track your
effectiveness you would have to be able to determine the
following: How many people viewed the magazine (not just
subscribers, but all viewers)?

4. TV/Radio
TV and Radio advertising is another great advertising
method that offers additional targeting options.
TV and Radio are wonderful mediums because you can catch
viewers when they are most focused. However, there are still
limitations with tracking effectiveness.
To track effectiveness you would need to determine the
following: How many listeners/viewers (number of
viewers/listeners that are actually listing to one media
device)? How many people processed the message and
reacted? How many people requested information or
purchased from advertiser (conversion)?

5. Internet Marketing
For optimal effectiveness and targeting, Internet advertising
provides the most flexibility for your reach and budget.
Through analytic software, the most effective measurement
metrics are readily available: impressions, clicks and click-
through-rate (CTR), conversions and conversion rate.
Impression data is the most valuable component, because it
provides a number of opportunities that were available.
Measuring clicks from impressions, you can determine click-
through-rate (CTR). Using CTR, a one can determine what
ads get more viewer response thus allowing effective
measurement and ad testing opportunities.

6. Internet Marketing
The Internet experience is a much more personal experience
compared with other advertising mediums.
All Internet advertising can be targeted to reach a group with
a certain interest. Specific targeting alone saves tons of cash
on your marketing budget.
Rarely, would more than one person use the Internet on the
same computer at the same time. This is an advantage over
traditional advertising because there could always be more
than one user for each medium.