The document outlines essential strategies for effective Adwords management, including continuous keyword research, strategic grouping, and careful bid management. It emphasizes the importance of monitoring campaign progress, filtering negative keywords, and writing compelling ad text to attract qualified visitors. Success is linked to securing high-quality scores through organized keyword management and ad targeting.

1. GETTING THE MOST
OUT OF ADWORDS
ADWORDS MANAGEMENT
PROCESS WITH
Continuous keyword research to build and
grow PPC keyword lists
Strategic keyword grouping and organization
to build effective ad groups
Constant monitoring and analysis of your
campaign's progress
Filtering negative keywords from your list so
you won’t waste money bidding on irrelevant
terms
Delegating your ad budget through careful
AdWords bidding
Writing ad text that will draw qualified visitors
to click on your ads
SUCCESS TIPS
ADWORDS MANAGEMENT TASK
The key to your beating
AdWords strategy is securing
high Quality Scores, and
getting those Quality Scores
requires solid organization.
keyword
research
Keyword
Grouping
PPC Ad
Groups
KEY CRITERIA ADWORDS
Use of
Negative
Keywords
Quality
Score
Ad Text &
Landing
Page
sales@ivanwebsolutions.com
www.ivanwebsolutions.com