The document discusses how to create better market research reports by focusing on conciseness and solutions. It notes that clients are unhappy with current reports that are too long and lack insights. The document recommends synthesizing information into concise executive summaries and 15-25 page reports that focus on delivering value and solutions rather than reams of data. It provides examples of bad report styles and cites a survey finding most report receivers and creators agree reports should be insightful, practical and concise to be excellent.