Small Group Training is a huge trend and opportunity. This deck shows how Les Mills GRIT provides a solution for facilities needing a reliable Small Group Program.
Tabata training was developed by Izumi Tabata, Ph.D., at the National Institute of Fitness and Sports in Tokyo. It’s a timed interval method that alternates between 20-second intervals performed at maximum effort and 10-second stages of rest, repeated eight times for the ultimate exhaustive four-minute workout. It is a type of High Intensity Interval Training which is famously effective for fat loss.
While TABATA training requires only one exercise, athletes are free to put together a TABATA workout from a huge array of strength and aerobic exercises. The key is simply to adhere to the 2:1 exercise-to-rest ratio, in order to incorporate a greater work load or intensity and hit a greater range of muscle groups than traditional cardio in a shorter amount of time.
Thirumoorthy R, Certified Sports Engineer (trainee) at Sports & Management Research Institute (SMRI) describes about different types of Gym Equipment in this
Tabata training was developed by Izumi Tabata, Ph.D., at the National Institute of Fitness and Sports in Tokyo. It’s a timed interval method that alternates between 20-second intervals performed at maximum effort and 10-second stages of rest, repeated eight times for the ultimate exhaustive four-minute workout. It is a type of High Intensity Interval Training which is famously effective for fat loss.
While TABATA training requires only one exercise, athletes are free to put together a TABATA workout from a huge array of strength and aerobic exercises. The key is simply to adhere to the 2:1 exercise-to-rest ratio, in order to incorporate a greater work load or intensity and hit a greater range of muscle groups than traditional cardio in a shorter amount of time.
Thirumoorthy R, Certified Sports Engineer (trainee) at Sports & Management Research Institute (SMRI) describes about different types of Gym Equipment in this
13 Week training schedule for a 1,600m runner who will also run a leg on the 4 x 800m at the State Championship.
Please visit www.coachjayjohnson.com for all of the handouts. Search "2012 OATCCC clinic."
8 Keys to Group Fitness Management by Les MillsSteven Renata
GROUP FITNESS MANAGEMENT with Steve Renata
For your members, it's all about building fitness. For you, it's all about building business. We're experts at both.
GFM is a brilliant business tool with proven results around the world. We'll give you the blueprint for achieving higher profitability through group fitness, from studio layout to management to staffing.
We'll show you to how to cultivate member loyalty, get those all-important referrals through point of sale strategy, perform an effectiveness audit on your programming-know what works and why, hire, develop and keep top instructors--potentially your best sales people, maximize numbers to minimize per-head service costs, and far more!
This business management model is for anyone wanting to make a mark in the fitness industry.
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This Group Training Business Manual will consider how you can tap into a new revenue-generating market within your facility, and even attract new members by way of a compelling and truly differentiated group training program. It will help you plan for success by guiding you through the six core components of your group training program. It provides strategies for implementing fee-based group training services in a facility, and focuses on programs that are centrally managed by a facility.
Relationships beyond memberships seminar Daniel Nasr
Learn more with Les Mills Med about the current key trends and drivers in the industry, which will give you some strategies to turn these into opportunities for your club to grow into a more profitable, resilient business.
13 Week training schedule for a 1,600m runner who will also run a leg on the 4 x 800m at the State Championship.
Please visit www.coachjayjohnson.com for all of the handouts. Search "2012 OATCCC clinic."
8 Keys to Group Fitness Management by Les MillsSteven Renata
GROUP FITNESS MANAGEMENT with Steve Renata
For your members, it's all about building fitness. For you, it's all about building business. We're experts at both.
GFM is a brilliant business tool with proven results around the world. We'll give you the blueprint for achieving higher profitability through group fitness, from studio layout to management to staffing.
We'll show you to how to cultivate member loyalty, get those all-important referrals through point of sale strategy, perform an effectiveness audit on your programming-know what works and why, hire, develop and keep top instructors--potentially your best sales people, maximize numbers to minimize per-head service costs, and far more!
This business management model is for anyone wanting to make a mark in the fitness industry.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
This Group Training Business Manual will consider how you can tap into a new revenue-generating market within your facility, and even attract new members by way of a compelling and truly differentiated group training program. It will help you plan for success by guiding you through the six core components of your group training program. It provides strategies for implementing fee-based group training services in a facility, and focuses on programs that are centrally managed by a facility.
Relationships beyond memberships seminar Daniel Nasr
Learn more with Les Mills Med about the current key trends and drivers in the industry, which will give you some strategies to turn these into opportunities for your club to grow into a more profitable, resilient business.
The personal fitness coaching anytime, anywhere. We build the bigger international fitness coaching remote services on mobiles with real personal trainers, customized training programs and attractive pricing.
Maximize member retention, customer service and revenue production with a fitness department makeover that enhances staff accountability and engagement
Do you know where you should be investing your valuable time and budget to get better team performance? Team leaders and their teams feel the pressure every day to continuously improve team performance. A leader may be a great communicator, but what good does that do if the team doesn’t communicate well with each other? Bottom line - a leader’s performance is measured by their team’s results.
Join Churchill as we uncover how to transform your team into a high-performing, sustainable and inspired team system. Learn how to make a mindset shift from leading individual performers to leading your team as a whole system. Churchill’s systems approach recognizes that a team is more than the sum of its parts. Our simple process leverages the most fundamental wisdom of leadership: what gets measured gets results. Our methodologies are based on Emotional Intelligence, Appreciative Inquiry, Positive Psychology, change management, and team research conducted at leading universities.
We finally make it possible to own your own business. You’ll be your own boss, control your own hours. Enjoy residual income. And you’ll be on your way to financial freedom. Our exclusive products and services, and proven business opportunity, are exactly what millions of people are searching for-greater wellness and financial security. You make money simply by this dream with others.
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Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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1. HIGH INTENSITY INTERVAL TRAINING
2. BODY WEIGHT TRAINING
3. EDU/CERTIFIED & EXPERIENCED FITNESS PROFESSIONALS
4. STRENGTH TRAINING
5. EXERCISE AND WEIGHT LOSS
6. PERSONAL TRAINING
7. FITNESS PROGRAMS FOR OLDER ADULTS
8. FUNCTIONAL FITNESS
9. SMALL GROUP TEAM TRAINING
10. YOGA
2014 TOP HEALTH & FITNESS
TRENDS
3. 1. ON TREND
2. INCREASE MEMBER
ENGAGEMENT
3. PROVIDE ACCESSIBLE PT
4. DRIVE ASSISTED EXERCISE
ATTENDANCE
8 REASONS WHY SMALL GROUP TEAM
TRAINING WORKS
5. ATTRACT MILLENNIALS
6. DIFFERENTIATE OFFERING
7. DELIVER RESULTS FOR YOUR
MEMBERS
8. GREATER REVENUE
3
4. PERSONAL
TRAINING
SMALL
GROUP
TRAINING
GROUP
EXERCISE
POSITIONING IS KEY
• Small Group Team Training is a feeder to both Personal Training and Group Exercise
• Assisted exercise creates both member to staff and member to member engagement
• Research shows there is a positive correlation between facilities with a higher level of assisted exercise on overall
gym attendance and retention.
4
5. REVENUE
STREAMS
SGTT CREATES A NEW REVENUE
STREAM
UNASSISTED
EXERCISE
PERSONAL
TRAINING
SMALL GROUP
TEAM TRAINING
GROUP
EXERCISE
• SGTT provides an affordable PT option for members
• In case studies with existing customers, early indications suggest PT revenue is greater at facilities
with successful SGTT
5 5
6. DELIVERS FASTER RESULTS
WITH SHORTER WORKOUTS
SUPPORTS LEAN MUSCLE &
FAT LOSS THROUGH HIGHER
HGH PRODUCTION
IMPROVES AEROBIC CAPACITY
HIGH INTENSITY INTERVAL TRAINING
CONSIDERATIONS FOR SGTT
SIGNIFICANTLY INCREASES
METABOLISM
BURNS MORE FAT
PROMOTES HORMONE PRODUCTION
6
7. HIIT IMPACT ON SGTT PROGRAMING
BOOTCAMPS STRENGTH
TRAINING
WEIGHT
LOSS
CORE
TRAINING
FUNCTIONAL
TRAINING
CROSS
TRAINING
HIGH
INTENSITY
INTERVAL
TRAINING
MARTIAL
ARTS
EQUIPMENT
BASED
SKILLS
BASED
RESULTS
BASED
• High Intensity Interval Training (HIIT) as the number 1 trend for 2014
• Source ACSM
7
8. LES MILLS GRIT ® Series will push your members to the max
and beyond. The workouts are designed to give members up
close and personal attention – assisted exercise, leading to
increased motivation and results.
• Three unique programs offering fitness results, fast.
• 30 minutes of intense challenge to set training routines.
• Explosive music to send energy levels through the roof.
• Highly-charged certified trainers giving one-on-one attention.
SMALL GROUP TEAM TRAINING
8
11. “We are unbelievably happy with the results
we’ve seen since launching LES MILLS GRIT®!
We wanted to create value for our members with
these packages, and create a stronger connection
between them and our club. We’ve certainly done
that! In just 6 months we’ve made enough profit to
build a new small group training studio – and a
cycle studio – which will help us to build on the
success we’ve already seen from LES MILLS
GRIT™. This has been a game-changer for our
members, our coaches and our business!”
Lydia Haskell, Owner
The Fitness Rave, Baltimore
11
12. KEYTOSUCCESS BESTPRACTICE
TRENDS MATTER1. Be on top of lasting trend, avoid fads
Re-engage members
GREAT
PROGRAMMING
Aim for a range of relevant programs that are
motivating
NAIL THE
BUSINESS MODEL
GET EVERYONE
ON BOARD
RECRUIT & TRAIN
THE RIGHT PEOPLE
GET THE WORD OUT
Set a clear goal and choose a model that
supports.
In-depth Program knowledge
Educate staff on benefits
Qualified professionals
Find new talent and support growth
Have awesome marketing material
Use all avenues to promote
DIFFERERENTIATE
FROM GROUP FITNESS Have a solid implementation plan in place
2.
3.
4.
5.
6.
7.
12
13. • October 2013 Market Research to assess club success and best
practice
– 55 of 112 sites surveyed
– 4 week research
– 2-5 appointments each day
LES MILLS GRIT® SERIES
US Best Practice Research
13* December 2013 - 162 licensed GRIT facilities nationally
14. 7 KEYS
1. Establishing a Business Model
2. Pay Structure
3. Value Adds
4. Marketing Message
5. GRIT Coaches
6. Online Booking System
7. Location of Workouts within the Facility
DRIVERS FOR SUCCESS
14
15. • Over 95% of facilities using ancillary revenue models
• Drop In and Block Course are the most popular models
• EFT models used in over a third of facilities
Drop In Package
Block
Sessions
Monthly
Unlimited
Monthly
Limited
Not
Charging
Auto Renew
Package
Auto Renew
Monthly
Facility Type
Chain 13 9 12 1 5 4 1
Single Site 5 2 8 2 2
PT/GF Studios 5 2 3 3 2 1 1
Non Profit 8 4 2 2 2 1
Total Facilities 31 17 25 8 7 2 5 5
% of Facilities 56% 31% 45% 15% 13% 4% 9% 9%
1. ESTABLISHING A BIZ MODEL
Membership ModelAnalysis
16. 1. ESTABLISHING A BIZ MODEL
Price Point Analysis
16
AVERAGES
• All Clubs: $12.50/workout
• Top Performing Facilities $14.50/workout
• Worst Performing Facilities $11.70/workout
• Top Full Service Facilities (no studios) $11.75/workout
• Worst Full Service Facilities (no studios) $9/workout
17. 1. ESTABLISHING A BIZ MODEL
17
• Average session rate $12.50
• Average session cost $44
• Target session attendance 10 people/workout
• Target sessions per week 6-9 /week
• Break Even at 100% capacity $4
• Break Even at 50% capacity $9
Break EvenAnalysis
18. Universal Athletic Club
Premium Membership
$120/month Unlimited Access
LMG, Boxing, CROSSFIT Bundle
Pay: $15 base + $2/head
9 LM GRIT workouts per week
Team Training Studio
$7000 gross/$3800 net
The Fitness Rave
8 week limited Block
$279 per 8 week block
Separate: TRX, P90X
Pay: Bonus $1600 - $650/block
2 LM GRIT workouts per coach
Team Training Studio
$8000 gross/$3200 net
ACAC West Chester
4 week auto-renew block
$13/workout or $99/8 workout block
10 LM GRIT workouts per week
40% commission incentivized lead
Team Training Studio
$4000 revenue increase
MOVE Club
Concession/bulk
$25/session or $20 with Auto-Renew
Separate: TRX
9 LM GRIT workouts per week
$7 per head. Minimum $20
Group Exercise studio
%10 PT revenue increase
1. ESTABLISHING A BIZ MODEL
Options For Success
19. 2. PAY STRUCTURE
Majority of Facilities Use Incentives
19
• There are three primary pay models
• Two thirds of the facilities offer incentive based pay
Facility Type Flat Rate Base+/Head % Sales
Chains 11 16
Single Site 6 4 3
PT/GF Studios 4 3 2
Non Profit 9
Total 19 18 21
% of Total Facilities
Contacted 33% 31% 36%
20. 2. PAY STRUCTURE
20
• Flat rates trend toward poor performance
• Incentivized rates trend toward strong performance
• Incentivized rates drive sustainable margins
• Auto-renew processes makes success easier
• Top performing facilities incentivized someone at
management level to help drive sales
Best Practice
21. 2. PAY STRUCTURE
21
• Incentivized pay rates can still yield a +50% profit margin
• 8 week block, 2 workouts per week, $12.50 per workout
• Target 10 people over 9 workouts per week
• Incentivized pay = $15 base + $3 per head
• GRIT Leader pay = 2%
Monthly Annual
Gross Revenue $5412.5 $64,950
Net Revenue $2847.5 $34,170
Profit Margin 53% 53%
Best Practice Example
22. 3. LES MILLS GRIT VALUE ADDS
Assessment and Measurement
Time Test
5-10 min Body composition, waist,
hip, weight
5 -10 min Push up test
5 -10 min Vertical leap test
5 -20 min Anaerobic threshold test
28. 4. MARKETING MESSAGE
New Member Prescription
28
POINT OF SALE
6 WEEK INTRO
GET FIT PHASE
3-6
60 minute sessions
a week
Introduce
HIIT/LES
MILLS GRIT®
Getting Fit Together plan
Steadily familiarize to exercise.
Build fitness to 3-4 moderate intensity
cardio sessions. Maximize your “free”
offering take on.
Ready to replace 1
cardio with 2 HIIT
Sessions
31. 5. GRIT COACHES
Best Practice
31
Hybrids are the best Coaches
PTs buy-in when they are
incentivized and see the
prospecting opportunity
GF instructors need more
sales training than PTs
33. 6. ONLINE BOOKING SOLUTIONS
33
EVENT BRITE
No monthly fees
Credit card processing fee of 3% +
Convenience Fee/transaction of 2.5%
+ .99 cents. Option to add the
convenience fees to the ticket price or
absorb and include in the ticket price.
Compatible with PayPal and Google
Checkout – integrate with other
aspects of business if these accounts
already exist.
Ability to post schedule online
Can have participants choose sessions
as part of ‘ticket’
No option for auto-renew, but ability to
mass email via RSS feed when new
events are posted
MIND BODY
As low as $75/month
Additional credit card processing fees not
listed on site – setup through private
merchant account
Ability to post schedule online
Participants can register for specific
sessions to control attendance
Option to setup for auto-renewal when all
sessions in a package are used
Training sessions and online videos and
tutorials available
Reporting functions to analyze business
success and manage metrics
ProsAnd Cons