A High Profit, RepeatableGroup Personal Training System               for Health Clubs
What Is A 4-5 week group training program servicing 10-12  people simultaneously in 400-500 square feet Uses inexpensive...
What is                              (cont.) Sessions take place on specific days & times similar to  group fitness timet...
Feature/Benefit Checklist of FIT-traxx   Pre-programmed workouts              Safe, effective workout regardless of trai...
TestimonialsLisa Evans - 37 What made you want to try FIT-traxx?    “I needed to get back to the gym and to also shed s...
TestimonialsBeth Reilly - 31 What made you want to try FIT-traxx?    “I chose to try FIT-traxx to jump start my fitness...
Show Me The MONEY! 10 Launches per year pre-planned 40-80 Average participants per launch $7k-$14k gross revenue per la...
Mo’ MoneyRevenue and Participation Example  Eclipse Fitness recent Launch    77 Participants, $11,500 gross revenue  S...
Marketing System10 Program Launches per year  Pre-determined to create a timeline with   appropriate due dates  Creates...
Marketing cont.Internal Marketing  Demo Week Workouts - Low risk “call to action”    Try FIT-traxx for free during demo...
Marketing cont.
Marketing cont.External Marketing  FIT-traxx can be marketed as a stand-alone program as   an alternative to membership ...
Marketing cont.
The Selling Process The Demo is low risk, low pressure “call to action” Prospects register for a demo workout during Dem...
The Workouts All workouts are pre-planned for all FIT-traxx instructors to follow     Specific exercises chosen that can...
The Workouts
What’s Included The ONLY packaged group personal training  program on the market  All strength workouts – 6 programs inc...
What’s Included                         continued Set-up and training       On-site training of instructors, management,...
What’ s Included                         continued Ongoing Support, programming, marketing, and training    10 Annual Pr...
Follow-upPlease call or email me (Greg Maurer) if you would like   more information on becoming one of our next club      ...
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FIT-traxx is a highly profitable, repeatable group training system developed, tested, and proven effective for health clubs

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Fit traxx powerpoint linked in version

  1. 1. A High Profit, RepeatableGroup Personal Training System for Health Clubs
  2. 2. What Is A 4-5 week group training program servicing 10-12 people simultaneously in 400-500 square feet Uses inexpensive equipment clubs already have or requires a minimal investment (Usually less than $1,000)  Sets of 8-35 lb hex dumbbells  Physio-balls and Medicine Balls  TRX  Exercise Tubing  Bosu ball  Group weight training barbell sets (2-3 sets)  Steps (3-4)  Please note not all equipment is used all the time!!
  3. 3. What is (cont.) Sessions take place on specific days & times similar to group fitness timetable A club program that can be marketed and promoted via every club department internally and externally Efficient method to train multiple clients in very little time and space Club product vs. Trainer Product  Club can insert different trainers when necessary  Members do not have to find the most experienced or elite trainer  Consistent so members can switch times if necessary  Simple sales process letting trainers train instead of sell
  4. 4. Feature/Benefit Checklist of FIT-traxx Pre-programmed workouts  Safe, effective workout regardless of trainer 4-weeks of programming  Participants avoid boredom, workout system, exercise adherence with a beginning and end 2 or 3 day per week programs at  Members choose days and times that are convenient different times All exercises can be progressed  All ability levels from beginner to athlete train at same or regressed quickly and easily time each achieving his own personal best Club product and not trainer  Easily marketed and participants loyal to program and product not a specific trainer 10-12 participants per class  Leverages trainers’ time along with less expensive for participants opening new markets 10 Program Launches per year  Predictable, consistent revenue for club and trainers
  5. 5. TestimonialsLisa Evans - 37 What made you want to try FIT-traxx?  “I needed to get back to the gym and to also shed some pounds. My sister persuaded me to join.” What is the biggest benefit of participating in FIT-traxx Program?  “Weight loss, loss of inches, and learning to do weight conditioning.” What specific results have you gotten from FIT-traxx Program?  “I have lost 29 pounds and a total of 16 inches. My body fat has also decreased.”
  6. 6. TestimonialsBeth Reilly - 31 What made you want to try FIT-traxx?  “I chose to try FIT-traxx to jump start my fitness level.” What is the biggest benefit of participating in FIT-traxx Program?  “I really enjoy the small class size and individual attention.” What specific results have you gotten from FIT-traxx Program?  “I lost 7 pounds the first week!.”
  7. 7. Show Me The MONEY! 10 Launches per year pre-planned 40-80 Average participants per launch $7k-$14k gross revenue per launch 50-70% profit margin per participant Minimal marketing expense (as low as $50) Up to 10% non-member participants
  8. 8. Mo’ MoneyRevenue and Participation Example Eclipse Fitness recent Launch 77 Participants, $11,500 gross revenue Shrewsbury Health & Racquet 1st Launch 43 Participants, over $5,600 gross revenue Global Fitness Centers recent Launch 96 Participants, over $17,600 in gross revenue Forum Fitness 3rd Launch 63 Participants, $10,700 gross revenue
  9. 9. Marketing System10 Program Launches per year Pre-determined to create a timeline with appropriate due dates Creates a repeatable system requiring MINIMAL effort on club Marketing can done internally ONLY Combination of internal & external promotions
  10. 10. Marketing cont.Internal Marketing Demo Week Workouts - Low risk “call to action” Try FIT-traxx for free during demo week Simple to talk about with new members, existing members looking for change, group fitness members wanting more service or less crowds If you fill your demos, your classes will fill! Professionally designed posters, emails, club announcements in classes & over PA system, new member follow up calls, etc. Examples:
  11. 11. Marketing cont.
  12. 12. Marketing cont.External Marketing FIT-traxx can be marketed as a stand-alone program as an alternative to membership Appeal is a beginning and end to program General public will pay more for a “program” than for just a short-term membership Establishes club as having a weight-loss program rather than just “renting space” Risk-reversal Money-Back Guarantee lowers apprehension to trying
  13. 13. Marketing cont.
  14. 14. The Selling Process The Demo is low risk, low pressure “call to action” Prospects register for a demo workout during Demo Week New members, members stuck in plateau, group fitness members seeking more service, long time members who want a trainer but cannot or will not pay Always two trainers to establish high level of service Specific Demo workout to highlight all different workout protocols of the program All Demo participants given start-up packet including special Demo Workout incentive All participants are followed up on the following day for service and to determine level of interest
  15. 15. The Workouts All workouts are pre-planned for all FIT-traxx instructors to follow  Specific exercises chosen that can be easily progressed or regressed for different levels of fitness  No rep counting making all participants feel successful  “Low Leverage” exercises require light weight but challenge most advanced exercisers Each week of FIT-traxx is periodized to provide superior results Each day of each week is formatted differently providing a different workout experience for participants Each launch is unique so members are encourage to participate in consecutive programs Cardio workouts are provided for participants done as “homework”
  16. 16. The Workouts
  17. 17. What’s Included The ONLY packaged group personal training program on the market All strength workouts – 6 programs including a five week version All cardio workouts – 8 unique cardiovascular workouts that can be adapted to any piece of cardio All forms customizable for every club – registration forms, food logs, activity trackers, professional marketing materials, exercise station cards templates, management binder, desk binder, class roster sheets, etc. All marketing materialsALL INCLUDED!!!!!
  18. 18. What’s Included continued Set-up and training  On-site training of instructors, management, sales staff  Initial 4 week program  FIT-traxx Club Launch Kit • Manual • Step by Step guide to launching and running Fittraxx • Marketing Kit • Compensation Guidelines • Sales materials • Operations and tracking systems
  19. 19. What’ s Included continued Ongoing Support, programming, marketing, and training  10 Annual Program Releases with program video  Ongoing marketing support  Member Program Information link for your website  Video Testimonials  Consumer targeted information  Your Club Listed on FIT-traxx location finder  Web Based Instructor Materials including Video Training
  20. 20. Follow-upPlease call or email me (Greg Maurer) if you would like more information on becoming one of our next club partners 302-528-1660 gmaurer@newparadigmpartners.com

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