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C I N Z I A D I M A R T I N O
Visual Storytelling
D A A A R E
V I S U A L C O N T E N T S T R A T E G Y
AGE DA
V I S U A L C O N T E N T
V I S U A L S T O R Y T E L L I N G
V I S U A L T O O L
Brand
Visual Content Strategy
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
Visual Storytelling
D A A A R E
Perché non funziona
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
IL RAPPORTO
V
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
guarda le altre
I CONFRONTI SONO INUTILI
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
pretende attenzioni
TROPPI FORMATI
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
non si accontenta
TROPPI CANALI
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
non la valorizza
STESSO CONTENUTO
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
C A N A L I I N T A R G E T
F O R M A T I D I F F E R E N T I
P E R S O N A L I Z Z A Z I O N E
P R E S E N Z A I N B U D G E T
Smart TIPS
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
F A N T A S I A
A S C O L T O
I M P R E V E D I B I L I T À
D I A L O G O
Smart TIPS
Visual Storytelling
D A A A R E
Il gioco delle parti
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
DELICATO
V
AVERE OBIETTIVI CHIARI
DEFINIRE SCALA PRIORITÀ
EVITARE PRESENZE INGOMBRANTI
SCEGLIERE PAROLE SEMPLICI
RISPETTARE GLI SPAZI
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
IMPARARE AD ALLINEARSI
COORDINARSI NELLE SCELTE
RIDURRE EFFETTO SORPRESA
COERENZA SEMPRE E COMUNQUE
COINVOLGIMENTO E COLLABORAZIONE
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
3 F O N T & D I M E N S I O N I
3 C O L O R I
3 E L E M E N T I
Smart TIPS
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
3 is the magic number
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
F O T O A M B I E N T A T E
F O T O A U T E N T I C H E
R I C I C L O C R E A T I V O
Smart TIPS
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
Visual Storytelling
D A A A R E
La realtà di
tutti i giorni
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
D U R A
V
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
C I T A Z I O N I
I M M A G I N I
H O W - T O
I N F O G R A F I C H E
P R E S E N T A Z I O N I
V I D E O
P A B L O . C O M
E A S E L . L Y | S L I D E S H A R E . C O M
P O W T O O N . C O M | Y O U T U B E . C O M
V I S M E . C O | V I S U A L . L Y
P I C M O N K E Y . C O M
V I S M E . C O | P I K T O C H A R T . C O M
@ C I N Z I A D I M A R T I N O# V I S U A L S A M O
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Visual Storytelling Day

  • 1. C I N Z I A D I M A R T I N O Visual Storytelling D A A A R E
  • 2. V I S U A L C O N T E N T S T R A T E G Y AGE DA V I S U A L C O N T E N T V I S U A L S T O R Y T E L L I N G V I S U A L T O O L
  • 3. Brand Visual Content Strategy @ C I N Z I A D I M A R T I N O# V I S U A L S A M O
  • 4. Visual Storytelling D A A A R E Perché non funziona @ C I N Z I A D I M A R T I N O# V I S U A L S A M O IL RAPPORTO V
  • 5. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O guarda le altre I CONFRONTI SONO INUTILI
  • 6. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O pretende attenzioni TROPPI FORMATI
  • 7. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O non si accontenta TROPPI CANALI
  • 8. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O non la valorizza STESSO CONTENUTO
  • 9. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O C A N A L I I N T A R G E T F O R M A T I D I F F E R E N T I P E R S O N A L I Z Z A Z I O N E P R E S E N Z A I N B U D G E T Smart TIPS
  • 10. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O F A N T A S I A A S C O L T O I M P R E V E D I B I L I T À D I A L O G O Smart TIPS
  • 11. Visual Storytelling D A A A R E Il gioco delle parti @ C I N Z I A D I M A R T I N O# V I S U A L S A M O DELICATO V
  • 12. AVERE OBIETTIVI CHIARI DEFINIRE SCALA PRIORITÀ EVITARE PRESENZE INGOMBRANTI SCEGLIERE PAROLE SEMPLICI RISPETTARE GLI SPAZI @ C I N Z I A D I M A R T I N O# V I S U A L S A M O
  • 13. IMPARARE AD ALLINEARSI COORDINARSI NELLE SCELTE RIDURRE EFFETTO SORPRESA COERENZA SEMPRE E COMUNQUE COINVOLGIMENTO E COLLABORAZIONE @ C I N Z I A D I M A R T I N O# V I S U A L S A M O
  • 14. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O 3 F O N T & D I M E N S I O N I 3 C O L O R I 3 E L E M E N T I Smart TIPS
  • 15. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O 3 is the magic number
  • 16. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O F O T O A M B I E N T A T E F O T O A U T E N T I C H E R I C I C L O C R E A T I V O Smart TIPS
  • 17. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O
  • 18. Visual Storytelling D A A A R E La realtà di tutti i giorni @ C I N Z I A D I M A R T I N O# V I S U A L S A M O D U R A V
  • 19. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O C I T A Z I O N I I M M A G I N I H O W - T O I N F O G R A F I C H E P R E S E N T A Z I O N I V I D E O P A B L O . C O M E A S E L . L Y | S L I D E S H A R E . C O M P O W T O O N . C O M | Y O U T U B E . C O M V I S M E . C O | V I S U A L . L Y P I C M O N K E Y . C O M V I S M E . C O | P I K T O C H A R T . C O M
  • 20. @ C I N Z I A D I M A R T I N O# V I S U A L S A M O Se non ti sporchi le mani, impari solo a metà