The document discusses strategies for achieving social success in 2019 through consistent brand identity, effective messaging, and monetization in social media. It emphasizes the importance of understanding customer desires and creating a unified online presence to inspire, motivate, and persuade potential buyers. Practical steps include planning, scheduling content, and effectively utilizing social media to enhance communication and increase sales.

1. S O C I A L S U C C E S S
I N 2 0 1 9

2. S O C I A L M E D I A
B O O S T S E V E R Y T H I N G
&
R E P L A C E S N O T H I N G .

3. 1 . C O N S I S T E N T I D E N T I T Y
2 . M O N E T I Z A T I O N M O D E L
T W O
A R E A S O F F O C U S

4. C O N S I S T E N T I D E N T I T Y
M E S S A G E
U N I F O R M
S C H E D U L E
Who are you in a sea of
"others"?
What does your
business/brand look
like?
When should your audience
expect to hear from you?

5. 1 . u n d e r l y i n g v a l u e p r o p o s i t i o n &
l a n g u a g e u s e d i n y o u r c o n t e n t .
2 . w h a t m a k e s b u y e r s r e l a t e t o y o u r
b r a n d b y i n s p i r i n g t h e m , p e r s u a d i n g
t h e m , m o t i v a t i n g t h e m , a n d u l t i m a t e l y
m a k i n g t h e m w a n t t o b u y y o u r
p r o d u c t / s e r v i c e .
M E S S A G E
# S O C I A L S U C C E S S 1 7

6. W h a t d o t h e y w a n t ?
W h a t d o t h e y c a r e a b o u t ? C U S T O M E R
W h a t m a k e s m y p r o d u c t u n i q u e ?
H o w d o I c r e a t e v a l u e ?
D o I b e l i e v e w h a t I ' m s a y i n g ?
I N T E R N A L
3 S T E P S T O Y O U R M E S S A G E
M A R K E T
H o w d o I c o m p a r e t o m y
c o m p e t i t o r s ?

7. H o w d o e s y o u r
b u s i n e s s l o o k
o n l i n e ?
U N I F O R M

8. - b e p r e s e n t w h e n y o u ' r e n o t p r e s e n t
- c r e a t e s c o n s i s t e n c y
- p l a n - a h e a d p r a c t i c e
S C H E D U L E

9. MESSAGE + UNIFORM +
SCHEDULE =
brand identity
ON POINT

10. S O C I A L M E D I A
M O N E T I Z A T I O N
N O T L I K E T H I S :
social
content

11. S O C I A L M E D I A
M O N E T I Z A T I O N
L I K E T H I S :
social
content

12. s o c i a l m e d i a
i s n ' t t h e s y s t e m ,
i t ' s a p a r t o f a
s y s t e m
# T R U T H B O M B :

13. A B C ' S O F S O C I A L
M O N E T I Z A T I O N
A T T R A C T
B R I B E
C O N V E R T
Don't be boring.
Get them on your list.
Offer something for sale.

14. F u n n y
H e l p f u l
C o n t r o v e r s i a l
i n f o r m a t i v e
T r e n d y
J e r k i s h
A T T R A C T

15. E b o o k
W h i t e p a p e r
V i d e o s
C o n s u l t i n g s e s s i o n
C h e c k l i s t
T e m p l a t e
T o o l k i t
W o r k s h e e t
C a l c u l a t o r
I n f o g r a p h i c
W e b i n a r
B R I B E

16. - T h i n k l o n g - t e r m
- G e t t o k n o w ' e m
- W e l c o m e s e r i e s
- R e d u c e a n x i e t y
- M a k e a n o f f e r
C O N V E R T

17. s o c i a l m e d i a i s
a m e a n s t o a n e n d -
u s e i t t o n a r r o w y o u r
c u s t o m e r
c o m m u n i c a t i o n s

18. S O Y O U C A N
$ELL

19. F i n d o u r f o u n d e r o n l i n e
www.moniekjames.com