Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.

1. S O C I A L S U C C E S S
I N 2 0 1 9

2. S O C I A L M E D I A
B O O S T S E V E R Y T H I N G
&
R E P L A C E S N O T H I N G .

3. 1 . C O N S I S T E N T I D E N T I T Y
2 . M O N E T I Z A T I O N M O D E L
T W O
A R E A S O F F O C U S

4. C O N S I S T E N T I D E N T I T Y
M E S S A G E
U N I F O R M
S C H E D U L E
Who are you in a sea of
"others"?
What does your
business/brand look
like?
When should your audience
expect to hear from you?

5. 1 . u n d e r l y i n g v a l u e p r o p o s i t i o n &
l a n g u a g e u s e d i n y o u r c o n t e n t .
2 . w h a t m a k e s b u y e r s r e l a t e t o y o u r
b r a n d b y i n s p i r i n g t h e m , p e r s u a d i n g
t h e m , m o t i v a t i n g t h e m , a n d u l t i m a t e l y
m a k i n g t h e m w a n t t o b u y y o u r
p r o d u c t / s e r v i c e .
M E S S A G E
# S O C I A L S U C C E S S 1 7

6. W h a t d o t h e y w a n t ?
W h a t d o t h e y c a r e a b o u t ? C U S T O M E R
W h a t m a k e s m y p r o d u c t u n i q u e ?
H o w d o I c r e a t e v a l u e ?
D o I b e l i e v e w h a t I ' m s a y i n g ?
I N T E R N A L
3 S T E P S T O Y O U R M E S S A G E
M A R K E T
H o w d o I c o m p a r e t o m y
c o m p e t i t o r s ?

7. H o w d o e s y o u r
b u s i n e s s l o o k
o n l i n e ?
U N I F O R M

8. - b e p r e s e n t w h e n y o u ' r e n o t p r e s e n t
- c r e a t e s c o n s i s t e n c y
- p l a n - a h e a d p r a c t i c e
S C H E D U L E

9. MESSAGE + UNIFORM +
SCHEDULE =
brand identity
ON POINT

10. S O C I A L M E D I A
M O N E T I Z A T I O N
N O T L I K E T H I S :
social
content

11. S O C I A L M E D I A
M O N E T I Z A T I O N
L I K E T H I S :
social
content

12. s o c i a l m e d i a
i s n ' t t h e s y s t e m ,
i t ' s a p a r t o f a
s y s t e m
# T R U T H B O M B :

13. A B C ' S O F S O C I A L
M O N E T I Z A T I O N
A T T R A C T
B R I B E
C O N V E R T
Don't be boring.
Get them on your list.
Offer something for sale.

14. F u n n y
H e l p f u l
C o n t r o v e r s i a l
i n f o r m a t i v e
T r e n d y
J e r k i s h
A T T R A C T

15. E b o o k
W h i t e p a p e r
V i d e o s
C o n s u l t i n g s e s s i o n
C h e c k l i s t
T e m p l a t e
T o o l k i t
W o r k s h e e t
C a l c u l a t o r
I n f o g r a p h i c
W e b i n a r
B R I B E

16. - T h i n k l o n g - t e r m
- G e t t o k n o w ' e m
- W e l c o m e s e r i e s
- R e d u c e a n x i e t y
- M a k e a n o f f e r
C O N V E R T

17. s o c i a l m e d i a i s
a m e a n s t o a n e n d -
u s e i t t o n a r r o w y o u r
c u s t o m e r
c o m m u n i c a t i o n s

18. S O Y O U C A N
$ELL

19. F i n d o u r f o u n d e r o n l i n e
www.moniekjames.com