This document discusses working like a network. It suggests that working like a network means working faster than one is comfortable with and embracing failure as a learning opportunity. Networks enable bridging media, gaining feedback, iterating messages, and building relationships. The document advocates being action-oriented, defaulting to openness, focusing on users, cultivating curiosity, having autonomous aligned teams, and distributed decision making. Diversity in networks opens perspectives and creates opportunities.

1. T H I N K I N G L I K E A N E T W O R K

2. H O L A ! I ’ M J O N A S .

3. I ’ M A N E T W O R K N E R D.

8. 38 15 4
@marctothec

9. M U S I C : L E T ’ S H AV E A L O O K
@Marctothec

17. SEO
SMO
INNOVATION
MINDSETS
USER
RESEARCH
USER
EXPERIENCE
DESIGN
CONTENT
CREATION
CONTENT
MARKETING
SOCIAL
DATA
ANALYSIS
EXPONENTIAL
TECHNOLOGIESAI
DATA
VISUALIZATION
E-COMMERCE
CRM
PRODUCT
MARKETING
NETWORKED
STRATEGY

18. SEO

19. SEO

20. DATA
ANALYSIS

21. DATA
ANALYSIS

22. USER
RESEARCH

23. USER
RESEARCH

24. An electronic
technology that
generates, stores,
and processes data
expressed as a series
of 0’s and 1’s.
D I G I TA L :

29. L E T ’ S TA L K : D I G I T A L
D I G I T A L
S T R A T E G Y

30. L E T ’ S TA L K : D I G I T A L
D I G I T A L
S T R A T E G Y
D I G I T A L
M A R K E T I N G
D I G I T A L
M U S I C
D I G I T A L
D E S I G N
D I G I T A L
D A T A
D I G I T A L
N A T I V E S
D I G I T A L
L I F E
D I G I T A L
P H O T O
G R A P H Y
D I G I T A L
B O O K S

31. L E T ’ S TA L K : N E T W O R K S
N E T W O R K E D
S T R A T E G Y
N E T W O R K E D
M A R K E T I N G
N E T W O R K E D
M U S I C
N E T W O R K E D
D E S I G N
N E T W O R K E D
D A T A
N E T W O R K E D
N A T I V E S
N E T W O R K E D
L I F E
N E T W O R K E D
P H O T O
G R A P H Y
N E T W O R K E D
B O O K S

32. D I G I TA L FAC I LI TAT ES THE NETWO RK

33. @BudCadell
Enables you to bridge media,
gain ongoing feedback,
iterate your message, and
build fluid relationships.

34. @StinaJonsson

36. L E T ’ S TA L K :

37. Working like a network
means working faster
than you’re OK with.

38. W O R K I N G L I K E A N E T W O R K

39. “I think there is a world market for maybe 5 computers”
Thomas Watson, IBM President 1943

43. Create
Measure
Learn
Tactics

45. A Faster Future -
“In the network era, well-led companies have embraced, even
encouraged failure. Now launching anything...has dropped
dramatically in price; and business commonly regard ‘failure’ as
a bargain- priced learning opportunity.”
- Whiplash, MIT Media Lab

52. L2

53. @NYT

56. @NYT

57. @NYT
57%

58. @NYT
57% 20%

59. @NYT
57% 20% 10%

60. @NYT

63. C H O I C E
C O M M A N D
O V E R

64. W H A T Y O U D O N ’ T K N O W
W H A T Y O U D O K N O W
O V E R

65. E X P E R I M E N A T I O N
S A F E T Y
O V E R

66. Wardley, 2018

69. “The Coaxer”

73. P r o m o t i n g w e l l b e i n g +
c u l t i v a t i n g c u r i o s i t y +
s u p p o r t i n g p r o g r e s s =
c r e a t i v i t y
p r o d u c t i v i t y
c o l l a b o r a t i o n
c o m m i t m e n t
i n n o v a t i o n

74. BETTER TECH IS NO LONGE R THE REAS O N TO BUY

75. W H A T ’ S A L E G A C Y C O M PA N Y T O D O ?

79. @L2

88. @NYT
57% 20% 10%

89. B E L I E F S
R I T U A L SN O R M S
B E H A V I O U R S

90. T A R G E T
N E T W O R K
T A R G E T
A U D I E N C E

91. W H A T
N E T W O R K S
A R E
Y O U
T R Y I N G
T O
T A R G E T ?

92. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
I N I T I A T E ?

93. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
M O D I F Y ?

94. W H A T
B E H A V I O U R S
A R E
Y O U
T R Y I N G
T O
S T O P ?

95. D I V ER S I T Y I N NET WO R K S
OPENS UP PERSPECTIVES
CHALLENGES PRECONCEIVED IDEAS
CREATES NEW OPPORTUNITIES

96. “ T h e m o r e s o m e o n e i s a
n e w b i e t o a g i v e n f i e l d
t h e m o r e l i k e l y s h e i s t o
l i k e l y t o s o l v e a
p r o b l e m . ”
- Karim Lakhani

97. @MISC

98. @MISC

102. W E ’ R E A L W AY S W R O N G
L E S S S O O V E R T I M E
J U S T

103. B E T T E R W AY S O F W O R K I N G

104. + A C T I O N O R I E N T E D
+ D E FA U L T T O O P E N
+ H U M A N C E N T R E D
+ C U L T I V A T I N G C U R I O S I T Y
+ A U T O N O M O U S & A L I G N E D T E A M S
+ D I S T R I B U T E D D E C S I O N S
C H E C K L I S T:

105. L E T ’ S TA L K :

106. M U C HA S G R AC I A S !
j on as @ s oci al f a bri c.com