This individual has over 35 years of experience in marketing, communications, radio broadcasting, and music production. They possess strong leadership, creative, and analytical skills with a passion for the music industry. They have held various roles such as independent marketing manager, club DJ, radio promotions coordinator, and production director where they oversaw projects, teams, and ensured smooth operations. They are highly motivated, organized, and results-oriented with the expertise to effectively plan and execute advertising, media, and promotional campaigns.

1. EXECUTIVE SUMMARY
I am a vibrant, confident and detail oriented professional with experience in providing the
vision, enthusiastic, and leadership required to ensure high-quality service. Highly
motivated self-starter with passion for radio and music production. A talented artist with
strong marketing and communications skills, exceptional understanding of the potential of
digital communication channels for advertising and marketing campaigns, outstanding
problem solving and active listening skills. An organized and innovative individual who is
committed to distinction and high performance while adapting to company policies.
Exceedingly disciplined service provider with excellent composure, team building,
effectiveness, accuracy and flexibility.
 INDEPENDENTMARKETINGMANAGER/BAR13,NewYork,NY
2016 – present
 INDEPENDENTCLUBANDEVENTSPERFORMINGDJ/NewYork,NY
1980–present(seasonal)
 ACCESSPOINTSUPPORTSPECIALIST/UPS,NewYork,NY
2014 – 2016
 TERRITORYMANAGER/ECOLAB,NewYork,NY
2012 – 2014
 TERRITORYACOUNTMANAGER/NEWMEDIANEWS/DNAinfo.com,NewYork,NY
2010 – 2011
 ACCOUNTEXECUTIVE/CBSRADIO,WCBS-FM,NewYork,NY
2008 - 2010
 SALESASSOCIATE/GARBERBUILDINGSUPPLIES,StatenIsland,NY
2006 – 2008
PROMOTION COORDINATOR; MIX SHOW PRODUCER; REMOTE DJ
ClearChannel/iheart Media-WKTU-FM,103.5NY
1999
 Generated concepts for new radio mix shows
 Discussed and reviewed created programs with production team
 Selectedaudiorecordingtobeplayedbasedonprogramspecialty,knowledgeofaudience
demographic, and listening audience requests
 Interacted with the audience through phone-ins, emails, texts and social media
 Discussed ideas with programming, wrote scripts and prepared playlists for future shows
BA, TV/RADIO BROADCASTING
Brooklyn College, Cuny, Brooklyn,
NY
LEM
330 Lucille Avenue
Elmont, NY 11003
646-643-7221
lem.hernandez@yahoo.com
HERNANDEZ
CONTACTS
SKILLS
Analytics Creativity
Leadership Comm
EDUCATION
CERTIFICATION
 RIAA, Platinum Record Award,
Columbia Recordings Music
Company
 RIAA, Gold Record Award,
Profile Recordings Music
Company
MARKETING MEDIA EXPERIENCE
RADIO BROADCAST EXPERIENCE

2. Co-Ordination & Planning
Audio Music Technology
Results Orientation Skills
Initiative Management
Satellite Transmissions
Bilingual In Spanish
It Infrastructure
Broadcasting
Expert Dj
Film Trimming
Qualitative Skills
Process Redesign
Customer Service
Online Surveying
Radio Promotions
File Encoding Skills
Organizational Skills
Process Improvement
Social Media Marketing
Graphic Enhancement
Broadcasting
ASSISTANT PROMOTIONDIRECTOR
CBSRadio-WCBS-FM,101.1NY
1996
 Wrote entries onto log to provide information on all elements aired during broadcast, such
as musical selections and station promotions
 Planned the promotional activities in discussion with the subordinates
 Motivated and encouraged the subordinates to follow marketing deadlines
 Monitored the accounts and submitted periodic reports of the accounts to senior official
PRODUCTION DIRECTOR
RMMRecords &VideoCorp,NY
1991-1992
 Coordinated a recording project's logistics before the recording sessions begin
 Supervised the recording, overdubbing and mixing sessions -- within the budget that the
label has outlined
 Guided and helped the assistants to work out the routine operational activities efficiently
 Maintained accurate and detailed calendars of upcoming appearances, contests, concerts,
and sampling opportunities for recording artists
 Conducted weekly promo meetings with the Assistant Program Director, General Sales
Manager, Promotions Coordinator, and sales team
 Registered all music publishings with U.S. Copyrights, ASCAP, BMI, and SESAC
ASSISTANT MD;REMOTEON-AIRDJ
EmmisCommunications-WQHT-FM,103.5/97.1NY
1984-1991
 Ensured everything runs on schedule while the show is on-air
 Designated Combination Operator when operating transmitter or control console
 Discussed and reviewed created programs with the production team
 Planned the promotional activities in discussion with marketing and sales department
 On-site DJ for remote broadcasts and client ad sales marketing appearances
RADIO PROMOTIONSDIRECTOR
Best PerformancesInc.,NY
1986-1991
 Improved an album's commercial prospects by targeting geographic markets on
songwriting
 Guided and helped the assistants to work out the routine operational activities efficiently
 Monitoredthecampaigntoensurethatitran smoothlyandtomeasuretheresultsthrough
tracking national activities
 Planned the sessions to the finished product
 Retained national accounts for major music recording companies
DJMUSICDIRECTOR
International Disco RecordCenter,NY
1981-1986
 Directed music for audiences at live venues, and entertain radio audiences
 Interviewed major recording Popular artists
 Chiefwriterandeditorofmonthlyinformative music entertainmentnewsletterdistributed
nationwide.
 Managed daily operations for hi-profile recording label and music artist promotion and
marketing firm
EXPERTISE
IT SKILLS
MS Windows
Excel
Mac
Office
PowerPoint
REFERENCES
Available on request