Albert Velez has over 25 years of experience in print production, brand management, and marketing. He has held senior roles at Chico's FAS, Redcats USA, and other retailers and agencies. His experience includes scheduling print production, managing brand assets, color matching, and attending press checks to ensure quality standards. He is proficient in various design and productivity software.

1. ALBERT VELEZ
6372 Plumosa Ave Fort Myers FL 33908
(E) avelez5@si.rr.com / (H) 239 689-8154 / (C) 917 974-3695
PROFESSIONAL EXPERIENCE
SENIOR SPECIALIST, Brand Manager - Chico’s
Chico’s FAS, Inc. - Fort Myers, FL - 2010 to 2016
 Scheduled delivery of all marketing assets for 740+ Chico's frontline & outlet stores. Produced
and designed weekly, window banners, marquees, table tops, clings, and posters.
 Set-up and presented with the visual department, final window displays for executive monthly
(walk thru) presentations.
 Responsible for executing final distribution list to printer for delivery of monthly store signage.
 Scheduled and processed creative briefs for monthly asset requirements.
 Processed and monitored hotline requests for all stores – daily fulfilled missing or damaged
assets, gift cards, and mailer/catalog for special store events.
 Swatch matched merchandise for color accuracy, reviewed with merchants, buyers, and creative
team.
 Mocked-up all printed materials for final presentation to executive team.
 Attended all press-oks (offset) for Chico’s mailer/catalog. Average circulation of 2.5M mailing 15X
per year.
PRINT PRODUCTION MANAGER - Woman Within, Romans / Intimate Promise
Redcats USA - New York, NY - 2006 to 2010
 Printed catalogs up to 64 catalog events annually, with annual circulation of up to 88 million.
 Managed and scheduled entire printing, production and distribution of all catalogs, direct mail
marketing pieces, postcards, package books, bind-ins, tip-ons, gatefolds, labels and personalized
monthly birthday cards.
 Overseeing daily production schedules with design department and color separator.
 Work directly with the creative and merchandise team ensuring separation color approval targets
were achieved.
 Attended press checks annually- utilizing offset and roto-gravure printing processes.
 Negotiated ink savings of 11% by eliminating SCA ink surcharge.
 Increase co-mailing opportunities internally & externally with annual savings of $1.1 million.
FREELANCE COMP ARTIST - Pharmaceutical division
Torre-Lazur Communication (Division of McCann) – New York, NY - 2004 – 2005
 Worked on various projects from book-up and three-dimensional comps, mounting and laminating
healthcare materials for one of the world largest pharmaceutical agency.

2. PRODUCTIONSUPERVISOR / COLOR ANALYST, Popular Club Plan
Federated Direct - Garfield, NJ – 2000 to 2004
 Managed workflow and scheduling for production and pre-press.
 Coordinated and organized color correction of over 3,500 pages per year for fashion and home
store department.
 Partnered with senior Art director/production artist to manage 3 internal prepress rounds.
 Oversee quality of photography digital and conventional.
 Attended 10 press checks annually ensuring quality and standards.
 Responsible for estimating and budgeting as well as managing workflow schedules.
PRODUCTIONMANAGER
McGraw Hill Company - New York, NY - 1999 to 2000
 Managed workflow and scheduling for pre-press of production for children’s textbooks.
 Liaison between editorial and production department to maintain quality for the final product.
PRODUCTIONMANAGER/ COLOR ANALYST
Proteam.com (formerly Genesis Direct, Inc.) - Secaucus,NJ – 1996 to 1999
 Responsible for pre- press and color quality for over 47 brands.
 Coordinated production materials, from studio to pre-press to delivery to printer.
 Managed production, schedule-ensuring specifications are met on a daily basis
 Supervised 30+ press cheeks annually, at times 2-3 books printing simultaneously.
SENIOR ACCOUNT EXECUTIVE
Hershey Communications (formerly Commercial Graphics) – New York, NY - 1992 to 1996
 Managed day-to-day account responsibilities for Bedford Fair and Willow Ridge.
 Responsible for all aspects of production, creative concepts, photoshoots, budgets, and the final
release of pages to the separator.
 Organized all details of photo shoots, including travel arrangements, model and talent hire,
equipment rental and tracking of all merchandise.
 Acted as liaison between agency, clients and all vendors.
 Pre-selection of location - photography for the client's final approval.
 Communicated all copy and catalog specification details to the Art Department.
 Responsible for all final billing to the client, as well as monitoring estimates to actuals.
SKILLS
Proficient in Word, Excel, Photoshop, In-Design. Off-set and Roto-Gravure Printing.