Andres Garces has over 15 years of experience in operations management and project management for out-of-home advertising. He has worked for Vector Media and founded his own consulting firm, Samange Media, where he offers services such as assessing advertising locations, creating marketing strategies, and handling printing and installation of advertising materials. Garces also co-founded a greeting card company in Puerto Rico where he oversaw production, sales, and marketing strategies. He has a Bachelor's degree in Business Administration and is fluent in Spanish and English.

1. ANDRES A. GARCES
32-­‐‑25 69th street Woodside, New York, 11377 347.334.3105 andresgarces@me.com
SUMMARY OF QUALIFICATIONS
Extensive experience in management and operations support in the Out of Home advertising, publishing and
printing industries. Proactive, innovative professional with team-­‐‑building skills and hands-­‐‑on approach to
achieving organizational results. Detail oriented, excellent communication and organization skills and
knowledgeable in a wide variety of the latest hardware/software applications.
WORK EXPERIENCE
Vector Media LLC, New York, NY
Operations and Projects Manager, Oct 2005 – Dec 2015
• Handled operations for multiple media products such as: telephone kiosks in all New York City boroughs;
Gimbal Proximity beacons for mobile devices on transit units such as tourist buses; New York City
Monthly tourism magazine; Taxi tops in NYC, Boston, Chicago, and Las Vegas bus shelters.
• Effectively worked with marketing, sales, legal and accounting departments to manage and improve
strategies for current campaigns, upcoming campaigns, create new opportunities and fulfill satisfactorily to
its deadline each advertising contract. Managed projects to fit budget allocations and customer goals.
• Responsible for evaluating, scouting and recommending new ad locations based on marketing studies,
competitor analysis and consumer impact. Reviewed existing locations that might present challenges for
sales and marketing purposes. Created marketing routes for both existing and potential clients to revise
the plant inventory.
• Coordinated and communicated with clients, account executives, and media installers to secure a
successful campaign, and to satisfy all details and contract specifications as directed by the client. Directed
maintenance crew to keep media products functional, POV ready, and to prepare plant for structure
verification and NYC codes compliance.
• Created direct distribution routes to POS, and hotels around NYC for New York City Monthly magazine.
Monitored proper distribution of product to meet circulation and sales goals.
• Assisted the transit department in managing routes for New York City, Chicago and Miami’s tourist buses.
Worked with the Las Vegas Transit buses on media installation, route layout, and bus selection to fulfill
contract requirements.
• Assisted in the management of billboards on standard vinyl print format, digital screens, and wall
displays. Recommended on buying new structures and electronic parts, selection of locations, lease
negotiation, and installation time frames for locations that presented a logistic challenge to complete.
Assisted on maintenance, and checked illumination for electrified locations.
Samange Media, New York, NY
Owner and Founder, 2009 -­‐‑ Present
• Samange Media is an organization created to offer consulting and operational services for the Outdoor
Media industry.

2. • Consulting Services :
o Assess value of existing and/or prospective advertisement locations through marketing analysis.
o Create innovative and creative strategies to captivate consumers’ attention through a new
campaign or product.
o Support organizational efforts by creating strategies to minimize operations and organizational
costs.
• Operational Services:
o Printing and installation of advertising material to desired locations.
o Maintenance, cleaning and inspection of properties for appropriate display and functionality.
o Create functional logistics and distribution routes either for maintenance, installation or delivery of
media.
• Products currently serviced:
o Bus shelters, solar recycling bins, telephone kiosks, wallscapes, billboards and tourism magazines.
Garces Inc., San Juan, PR
Chief Operating Officer/Co-­‐‑founder, Jun 1990 – May 2005
• Garces Inc. is a greeting cards production business that offers original designs to be sold at retail stores
throughout Puerto Rico and other countries.
• Directed business blueprint strategies to achieve income projections and meet annual production goals.
Planned and forecast production amounts, graphic designs, sales objectives and budgets for each holiday
season and fiscal year.
• Oversaw strategies and efforts to achieve microeconomic goals and overall customer satisfaction.
Communicated strategies to department managers, and production partners in other countries.
Collaborated on the design process with artists and copywriters.
• Outlined and oversaw sales strategies with account executives and account managers in 4 different
countries: Colombia, Panama, Puerto Rico and Dominican Republic. Created and implemented specific
marketing strategies for each ethnic group according based on country. Established production guidelines
and adjusted the production line to an appropriate language for each ethnic group.
EDUCATION
University of Puerto Rico, Rio Piedras, PR
B.A. Business Administration
Society for Human Resource Management
SHRM Certified Professional
ADDITIONAL SKILLS
• Fluent in Spanish and English, basic French and Italian.
• Proficient in a variety of industry specific software and applications such as: Media Tools, Ad Manager,
AYUDA networks, POP Tracker, BOX, MS 365 Office Suite and Adobe products as well.