This document is a resume for Johanna Rivera that outlines her objectives, skills, professional experience, and education. She has over 15 years of experience in marketing and communications and seeks a position where she can contribute her expertise to help companies achieve their goals while furthering her own career development. Her background includes strategic planning, project and budget management, social media strategy, client relations, and experience in marketing roles at various companies.

1. O B J E C T I V E S
A results oriented and competent professional with proven track-record in Marketing and Communications, seeks
position to contribute experience to attain company’s objectives while pursuing career development.
C O R E C O M P E T E N C I E S & S K I L L S
Fifteen (15) years of comprehensive
Marketing & Communications proficiency.
Project & Budget Management.
Strategic Planning & Implementation.
Social Media Strategy.
Cross-functional Team Coordination.
Analytical & Critical thinking.
Professional work ethics.
Products Management.
Brands Development Strategies.
Optimal Client Relations.
Prioritizing skills.
Negotiation abilities.
Decision-making aptitudes.
Multi-tasking skills.
Business oriented; mission focused.
Excellent team player.
Work under pressure with quality
results.
Attention to details.
Great communication skills.
Bilingual (English-Spanish).
Computer proficiency: MS Office:
Word, Excel, Power Point; Internet.
P R O F E S S I O N A L E X P E R I E N C E
GRUPO MORIN, San Juan, PR Sept. 2016 – PRESENT
Marketing Manager- Contract
§ Managing all marketing for the company and activities within the marketing department
§ Developing the marketing strategy for the company in line with company objectives.
§ Coordinating marketing campaigns with sales activities.
§ Creation and publication of all marketing material in line with marketing plans.
§ Planning and implementing promotional campaigns.
§ Overall responsibility for brand management and corporate identity and preparing online and print marketing campaigns.
§ Monitor and report on effectiveness of marketing communications.
I R S I - I N T E R N A T I O N A L R E S T A U R A N T S E R V I C E I N C .
Catering Manager S e p t 2 0 1 5 – O c t . 2 0 1 6
§ Negotiate contracts with customers, assess their requirements and ensure they're satisfied with the service delivered (in contract catering)
§ Supervise catering and waiting staff at functions .
§ Recruit and train permanent and casual staff
§ Monitor the quality of the product and service provided
§ Interact with customers if involved with front of house work
§ Budget and establish financial targets and forecasts
§ Ensure health and safety regulations are strictly observed
§ Contributed strategic marketing strategies; supported sales efforts to increase products awareness and market visibility.
DRAFT FCB AGENCY, Guaynabo, PR Jun. 2005 – Jan. 2013
Traffic Department Coordinator
§ Effectively performed daily management of job input for all agency design work; monitored jobs production.
§ Completed editing of documents and quality assurance; determined job requirements, adjusted production plans, maintained daily
on-going communicated with internal customers ensure timely delivery of products and production and meet client deadlines.
§ Delineated staffing levels and required resources and communicate needs to complete work.
§ Analyzed customer materials, documents, and files and resolved problems prior to production.
§ Established work assignments as per established priorities; ensured priorities were according to commitments and decisions, and
executed cost effective actions to attain results; organized inter-departmental support to maximize resources.
§ Developed and maintained accurate records of all customer materials and files.
ORIENTAL BANK, San Juan, PR May 2001 – Jun 2005
Sales & Promotions Manager
§ Directed all external and internal special events, including development and implementation of special projects, corporate events,
products lines activities and seminars; performed budget planning and management.
§ Created and ran centralized promotional marketing campaigns to increase sales and use of products and services; participated in
all stages of marketing campaign process. Efficiently carried out media relations and promotions coordination.
§ Developed effective social media strategy, radio, and print ad campaigns to promote events and maximize company’s profitability.
§ Supported prime customer service; added new customers while maintaining premium service with existing accounts.
E D U C A T I O N
University of Phoenix, Guaynabo, PR; Bachelor of Science in Business; Major: Marketing
O H A N N A L I R I V E R A
Plaza Esmeralda #145, Guaynabo, PR 00969
(787) 587-3838
johariver18@yahoo.com
M A R K E T I N G l M A N A G E M E N T l C O M M U N I C A T I O N S