1. professional summary
skills
work history
GEN WONG "CHINO"
2228 Hobart st., Union, NJ 07083 | (H) 908-688-8258 | (C) 908-868-3600 | genchino@aol.com
Creative, hands-on professional with expertise in advertising.
Multi-talented Graphic Artist skilled in several artistic mediums, including Design, 4C Print Production and
Photography.Seasoned manager who specializes in print and environmental graphics, with solid artistic and design
experience who excels in leading teams. Visual Designer who is a passionate and visionary creator of innovative
advertising campaigns and who consistently completes several projects to the satisfaction of clients within tight time
frames. Graphic Designer who multi-tasks and manages time well in fiercely competitive, fast-paced environments.
Graphic Artist offering previous creative success within a wide-ranging, team-oriented environment, who thrives
working across functional teams, including marketing, technical production and sales.​ Started low level production in
the beginning of my career and progressed to the computer ages and to where we are today, a long time veteran of
retail printing and print production.
Proficient in Adobe Photoshop/Indesign
Visual communication principles
Superb eye for detail
Excellent communication skills
Print advertising
Project presentations
Flier and poster printing
Familiar with digital mailers
Proficient in photograph restoration
Excellent leader
Complex problem solving
Advanced graphic design
Creative design layouts
Product Photography
• Client, Staff/Interaction, direction production
• 4 Color Process and photo editing and image retouching ​
Scitex, Barco 4 color process printing systems all phases
of scanners and assembler stations
• Pre-Flight to plate preparation
• Production manager
• Operations Manager
Aug 2008 - Jan 2013Art director Retail Food Division
Clark Printing 441 market st., Saddle Brook, NJ 07663
Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
Designed new on-brand visual elements to effectively convey concepts and messaging.
Collaborated with vendors to ensure style consistency with other marketing materials.
Worked with internal clients to determine strategy and design for annual marketing campaigns.
Generated new ideas with limited direction and varied internal client needs.
Generated computer graphics and page-layout software, graphic elements and photography.
Liaised with internal clients in marketing to execute collateral creation projects.
Generated detailed specs of final designs.
Mentored new members of design staff during onboarding.
Designed art and copy layouts for direct mail advertising material.
Carefully proofread pages and sales materials prior to printing.

2. education
affiliations
additional information
Apr 1983 - Jul 2008Managing Art Production Supervisor/Operations Manager
RPR Graphics Inc. 1136 Route 22 East, Mountainside, NJ
Over saw day to day production over 3 shifts of production people various departmentsproblem solving, work flow,
Daily client contact services. Also hands on working manager in all phases of production.
Jan 1999 - Mar 2003Freelance Consultant Scitex Systems digital 4 color Scanner/Instructor/on site Training
EZ High Tech 1140 Route 22 West, Mountainside, NJ 07092
1980Bachelor of Arts: Graphic Design/Advertising/Photography
The School of Visual Arts 209 East 23rd Street NYC
Scitex Systems Scanner/Assembler/Scanner/retoucher certification​Barco Systems Certification​
1976
Newark N.J.
High School Diploma:
Barringer High School
List of major clients:​Food accounts Foodtown, ShopRite, A&P, D'Agostinos, Associated, Fine Fare,
Kings, Pathmark, Corrados, Pioneer Super Markets, Met Foods, Central Market,
Food Emporium, Waldbaum's, Top Tomato, Edwards, Turco's, Supremo's, Western Beef, Gianettino &
MeredithAdvertising, Reichenstein Advertising, Twin County, White Rose, Digiorgio food corp
Retail accounts Modell's, Circuit City, Rickel, Channel, Hermans, Auto Land, Sterns, Two Guys, Burlington Coat Factory,
Valley Fair, Taj Mahal and Caesars Casinos, Jersey Camera. Cost Cutters, Tops, Dollar General, Filenes Basement,
American Signature, Daffy Dans, ASI Group, Tabloid Publications, Incentive Magazine, Sales and Marketing Magazine,
Tape Talk Magazine, Tabloid Publications

3. Software and PlatformsApple CS, Adobe Photoshop, Bridge, Indesign, Quark,Scitex Digital SystemsBarco Digital
SystemsScitex Digital Flat bed ScannersDS Digital/Anolog Drum ScannersMacintosh PlatformPC Base Platform​