Market-leading automatic content discovery through contextual and behavioral recommendations. Real-time page and consumer purchase preference analysis with a variety of taxonomies up to 100k+ categories.

1. Leiki Focus
Driving User Centric Services

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It’s automatic discovery of
the most relevant content
without searching for it!
What is Leiki?
What makes it
unique?
Detail and accuracy
of automatic
recommendations.
Truly individual real-
time personalization.
Works across sites
and content types:
Articles, Videos, Forums,
Products, Classifieds..
Without ever visiting
the site before!

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Leiki Smart Services
Triple the traffic
to product
content
Reduce bounce by
making the front
page personal
Analyze and Tag
content consistently
Drive traffic
across sites
Integrate
personal interest
profiles to CRM
Natural language
search: no need to
find the right words

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Benefits of Leiki Services
More traffic and revenue
Double the session length and reduce bounce rate.
Users easily discover new sections and service.
More loyalty
More pleasant and personal use experience will get the users
to return.
New revenue sources
The valuable user profile database can be integrated with CRM
systems for consumer interest analysis and marketing.
Unify Silos to unleash Synergies
Users find what they are looking for on your site – no need for
them to leave your site and go to search engines.
Less work repeated, money saved and resources better spent.

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Leiki serves a broad field of customers
Publishers & Broadcasters
Double the traffic to a newspaper.
Triple the traffic to product content.
Retailers
Pre-Target product
advertising and use online
purchase intent in CRM.
Public Sector
Combine and tag document
archives and find public
information easily.
Advertising
Target dynamic ads,
analyze context and
track purchase intent.

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Leiki for Publishers & Broadcasters
How Publishers & Broadcasters use Leiki services?
• Link content across sites.
• Personalize their content offering to each visitor.
• Recommend video content automatically.
• Profile their content for advertising and CRM.
Benefits to Publishers & Broadcasters:
• Increased usage of all properties.
• More traffic to Premium Content.
• New advertising income.
• Get to know readers unlike ever before.

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Screenshot translated from Finnish to English.
Results with our Publisher & Broadcaster customers
Publishing group uses Leiki widgets across sites; traffic to a regional newspaper doubles.
Broadcaster uses Leiki personalized widget on front page; widget gets highest CTR of 5%.
Publisher promotes product catalog with SmartBanner; revenue triples.
Customer case: National Broadcaster
Broadcaster front page shows
personal content recommendations
of articles, videos, blogs etc.
On article pages contextual
recommendations are shown.
Personal interests are automatically
analyzed in real time from visitor’s
clicks on all broadcaster sites.
The Leiki widget has a high click-
through rate.
-Maria Hausen, Executive Producer at YLE
YLE is the national broadcasting company in Finland.

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Leiki for Retailers
How Retailers use Leiki services?
• Target content and product promotions.
• Create dynamic product banner ads automatically.
• Direct traffic to personally relevant products.
• Create an immersive retail experience.
• Use purchase intent in CRM also for offline campaigns.
Benefits to our customers in Retail:
• More clicks and more purchases.
• Products are targeted based on context and consumer
interest.
• Entire product inventory - also long tail - is utilized.
• More efficient marketing of durable goods from online
purchase intent – also for offline channels!

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User reads an article on wild
mushroom hunting on customer
magazine. This updates the personal
interest profile.
On the first visit to department store
site, the front page recommends
products matching the user profile,
such as a GPS navigator.
Kesko is a leading multi-sector retailer in Northern
Europe, operating in the food, building, car and
machinery trades. Turnover 9 B€.
Screenshots translated from Finnish to English.
Results with our Retail customers
Retail group personalizes selection of groceries, durable goods and articles across sites;
excellent user satisfaction and up to 10% CTRs.
Retailer targets durable goods marketing with Leiki’s detailed purchase intent profiles;
gains huge advantage over competitors using only purchase histories.
Customer case: Multi-sector Retail Group
Contextual recommendations
on the article page.

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Leiki for Advertising
How Ad Systems use Leiki services?
• Create dynamic display ads automatically.
• Target advertising based on context and consumer
interests.
• Profile content with IAB, brand safety, custom
taxonomies or Leiki’s most detailed ontology.
• Collect and track purchase interest profiles.
Benefits to Advertising:
• Higher conversion rates.
• The most advanced ad targeting on the market.
• Access to most detailed consumer interest profiles.
• Monetizing the long-tail of ad inventories.

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Results with our Advertising customers
SmartBanner recommends products on a news site and increases CTR five times.
SmarBanner on a news site triples advertiser revenue over standard banner.
Leiki Focus automatically links ads and products to
relevant articles on media sites.
User reads an article about fishing with a canoe. Leiki
Focus automatically selects most relevant products for
the banner ad – here a fishing kayak and a paddle.
This way the users can directly buy the relevant products
without ever having visited the web shop.
Intermedia Outdoors is a premier outdoor-oriented US media group.
Customer case: Automatic product targeting

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Leiki for Public Sector
How does the Public Sector use Leiki services?
• Analyze and link public documents and scattered
information sources with no effort via automatic
scraping.
• Offer easy access for relevant information to
citizens and the public sector staff.
Benefits to the Public Sector and the public:
• Find information on the same subject from different
websites in one place and via single search.
• Less work repeated = money saved and resources
better spent.

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Public Sector Case: Information service for municipalities
Leiki integrated articles and documents of all 320 municipalities and ministries for the
Observer service for the Ministry of Environment in Finland.
In the Observer people can find what’s happening around their home on topics of
interest.
We also offer a widget for all government sites that show related documents and articles
across organizations.

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Our customers love Leiki
We are currently serving billions of recommendations per month!

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Try the Leiki demos!
Leiki SurfBoard collects
personally interesting articles, blogs,
videos and products based on your
interests, learning more about what you
like the more you use it.
Try it at leiki.com/surfboard
Semantic Analysis demo
Enter free text or URL of any web
page.
We profile your input and display
recommendations for related
products, news articles and videos.
Try it at leiki.com/urldemo

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Vision Make content discovery effortless and fun.
Mission Grow revenues by driving the most valuable content to the right users.
Augment content owners’ strategic vision with our technological edge.
Company Provides a software as a service solution for automatic content discovery.
Profitable since 2009
Customers Major publishers, retailers and public sector organizations.
Product Leiki Focus has the most accurate real-time analysis of content and user
interests.
Uniquely able to pre-target products to people who have never visited
the site the content is on.
Based on a semantic software engine with an ontology of 100k+
interconnected topics – continuously developed since 2000.
Offices Helsinki and Silicon Valley
Awards
Leiki.com
Media Innovation
of the Year Award
Winner of ‘Most
Innovative Technology’

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Contact us
Leiki Europe
Helsinki HQ
Petrus Pennanen
CEO
+358 40 5020355
petrus.pennanen@leiki.com
Leiki Americas
San Mateo, CA
Jari Kokkonen
VP Bus. Dev.
+358 50 4322356
jari.kokkonen@leiki.com
Jan Bechstein
Sales Manager, Central Europe
+358 40 536 28 39
jan.bechstein@leiki.com
Roy McDonald
President Leiki NA
+1 650 867 6262
roy@leiki.com