This is an introduction to IoB Digital and an overview of our core media platforms, which are enabling our clients to engage and connect directly with the IoT community.
IDG Connect is a sales lead generation service that uses IDG's network of technology publications and events to connect technology vendors with qualified IT buyers. IDG Connect targets specific IT audiences through email promotions of vendors' content like whitepapers. This helps vendors educate prospects and generate qualified sales leads. IDG Connect also features vendors' content on its research library across IDG websites and brands to further expose vendors to IT buyers.
NEC offers SDN ready unified communications, collaboration, mobility, telephony, and software services platforms for enterprises and cloud data centers. Their solutions are designed with a unified software architecture that naturally fits into virtualized data centers, whether privately hosted or hosted by NEC. NEC aims to empower the smart enterprise through consolidating IT and communications technologies into an overall framework to offer valuable integrated solutions.
- Fiscal year 2004 was very successful for Microsoft, with all businesses growing and total revenue increasing by $4.65 billion to $36.8 billion.
- Microsoft delivered many new products in the past year, including new versions of Windows and Office, and made progress on security and reducing legal risks.
- The board approved a plan to return up to $75 billion to shareholders over the next four years through dividends and stock buybacks.
World's Top Digital Marketing Agencies | US | UK | CanadaAnkit Thakor
Finding here world's top 20 digital marketing agencies who take your business on other levels. Top search engine optimization (SEO), social media marketing services providers.
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
Predixit is a SaaS startup founded in Italy that provides a real-time solution for predictive behavior and native content creation. The software uses innovative algorithms to understand and anticipate anonymous users' interests in order to personalize their experience on e-commerce and publishing sites. Predixit aims to improve user experience, give companies a competitive edge through automated content management, and address issues from ad blockers. The company is currently expanding with 5 employees and seeks a coinvestor for its next financing round of €650,000.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
IDG Connect is a sales lead generation service that uses IDG's network of technology publications and events to connect technology vendors with qualified IT buyers. IDG Connect targets specific IT audiences through email promotions of vendors' content like whitepapers. This helps vendors educate prospects and generate qualified sales leads. IDG Connect also features vendors' content on its research library across IDG websites and brands to further expose vendors to IT buyers.
NEC offers SDN ready unified communications, collaboration, mobility, telephony, and software services platforms for enterprises and cloud data centers. Their solutions are designed with a unified software architecture that naturally fits into virtualized data centers, whether privately hosted or hosted by NEC. NEC aims to empower the smart enterprise through consolidating IT and communications technologies into an overall framework to offer valuable integrated solutions.
- Fiscal year 2004 was very successful for Microsoft, with all businesses growing and total revenue increasing by $4.65 billion to $36.8 billion.
- Microsoft delivered many new products in the past year, including new versions of Windows and Office, and made progress on security and reducing legal risks.
- The board approved a plan to return up to $75 billion to shareholders over the next four years through dividends and stock buybacks.
World's Top Digital Marketing Agencies | US | UK | CanadaAnkit Thakor
Finding here world's top 20 digital marketing agencies who take your business on other levels. Top search engine optimization (SEO), social media marketing services providers.
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
Predixit is a SaaS startup founded in Italy that provides a real-time solution for predictive behavior and native content creation. The software uses innovative algorithms to understand and anticipate anonymous users' interests in order to personalize their experience on e-commerce and publishing sites. Predixit aims to improve user experience, give companies a competitive edge through automated content management, and address issues from ad blockers. The company is currently expanding with 5 employees and seeks a coinvestor for its next financing round of €650,000.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
The document discusses content marketing for technology companies. It emphasizes that companies need to identify their goals, create engaging messages targeted to their audience, and develop a content plan across various channels. It also promotes a company called Futurity Media that helps technology firms create strategic and varied content that demonstrates business benefits in order to effectively communicate with their audiences.
OgreLogic is a digital brand consulting firm that provides various digital marketing and web development services. They aim to deliver excellence through world-class solutions and next-generation customer service to help establish brands online. Their services include digital marketing, marketing strategy, content marketing, SEO, social media, video marketing, mobile marketing, web design, virtual resourcing, and mobile app development. They have experience working with clients in various industries globally.
Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. In this presentation we explore digital publishing and a variety of solutions for; content monetizaton, product launches, responsive design, lead generation, subscriptions and free trials, online media kits, email newsletters and publication design.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Shopify Plus is a scalable e-commerce platform designed for large enterprises, providing unlimited scale, robust APIs, dedicated success managers, and the ability to manage sales across multiple sales channels in one place. It is built to handle high traffic events and transactions while ensuring reliability, security, and a seamless customer experience from browsing to checkout.
Social Media Today is a digital marketing media company that has been connecting marketers to customers and influencers through quality content since 2007. It provides various marketing services to help companies establish thought leadership, generate leads, and build relationships, including sponsored posts, webinars, custom content creation, and advertising. Social Media Today has a large engaged audience across social media platforms and its website.
This document discusses digital marketing strategies for entering the Chinese market. It notes that China has over 850 million internet users who primarily access the internet through smartphones. Local websites in China have made the login and buying process instantaneous by connecting user information to phone accounts. The document recommends finding an experienced local partner to help foreign brands properly localize and navigate China's many online platforms and marketing campaigns. It emphasizes that localization is the most important part of any successful entry into China.
iYogi, a provider of technical support services, launched a new cloud-based product called Digital Service Cloud targeted at large telecom and equipment manufacturers. To promote this, iYogi ran a LinkedIn Sponsored Updates campaign to generate brand awareness and high quality leads among decision makers. The campaign achieved click-through rates 2x benchmarks and built 62% of iYogi's current follower base within 3 months. It also resulted in 7-8% of engagements being shared and helped iYogi successfully engage business managers and influencers globally.
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
The document discusses predictions for mobile app development in 2015 and beyond. It covers the following key points:
- Mobile development is already challenging and is expected to become more difficult according to a Forrester report.
- Developers will need to optimize apps for a growing number of device types and form factors, with varying screen sizes and input methods.
- Social and messaging features will increasingly be built into mobile apps, driven by the growth of platforms like Facebook, WhatsApp, and WeChat.
- Apps will need to support multiple platforms (iOS, Android, Windows) simultaneously to reach the largest possible audience. Cross-platform tools may help simplify this process.
Futurity media our approach to content marketingStewart Baines
The document discusses developing an effective content marketing strategy for technology companies. It emphasizes that the strategy should be based on clear business goals and target audiences. A good strategy also requires creating engaging messages that address customer needs, and developing a variety of content types across different channels. The document provides tips for creating the strategy, such as identifying goals, developing core messages, and creating a content plan. It also introduces a content marketing agency that can help technology companies with developing and producing effective content.
Content Marketing Case Study Enough Digital (Presentation).pdfAmieSparrow2
This is a case study demonstrating how Enough Digital's content marketing services generated over 1,000 new leads and a stronger digital presence for a high-profile company.
With Enough Digital's content visibility retainer, our client benefitted from increased online visibility, resulting in over 1,000 new business leads and counting. Get in touch to see how Enough Digital can elevate the online presence of your business. www.enoughdigital.com
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...introtodigital
The document discusses digital marketing trends and best practices for 2020 during the COVID-19 pandemic. It recommends businesses focus on video content, interactive content like infographics and quizzes, and emerging platforms like TikTok to engage audiences. It also lists top digital marketing tools like Ahrefs, Buzzsumo and SEMrush and tips like optimizing content for voice search and using analytics to understand customers.
The document discusses various social media platforms that are suitable for businesses. It provides statistics on the number of users and demographics of major platforms like Facebook, LinkedIn, Twitter, and Instagram. Facebook has the highest number of users in the Arab region and is suitable for both networking and promoting content. LinkedIn is best for business to business networking while Twitter is well-suited for timely news and updates. The document also outlines Direct Information Technology's social media management services that can help businesses better engage with customers and improve communication through social listening and feedback.
Social media marketing plays a large role in business decisions and is important for IoT businesses to connect with customers, build loyalty, increase sales, and stay ahead of competitors. Some key social media marketing activities an IoT consulting firm can provide include growing social media connections and followers on LinkedIn and Twitter, evangelizing clients' solutions, increasing clients' visibility at conferences, and creating blog and website content. The consulting firm is well-positioned to help IoT businesses with their social media marketing needs and guide them through key activities.
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
The document discusses content marketing for technology companies. It emphasizes that companies need to identify their goals, create engaging messages targeted to their audience, and develop a content plan across various channels. It also promotes a company called Futurity Media that helps technology firms create strategic and varied content that demonstrates business benefits in order to effectively communicate with their audiences.
OgreLogic is a digital brand consulting firm that provides various digital marketing and web development services. They aim to deliver excellence through world-class solutions and next-generation customer service to help establish brands online. Their services include digital marketing, marketing strategy, content marketing, SEO, social media, video marketing, mobile marketing, web design, virtual resourcing, and mobile app development. They have experience working with clients in various industries globally.
Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. In this presentation we explore digital publishing and a variety of solutions for; content monetizaton, product launches, responsive design, lead generation, subscriptions and free trials, online media kits, email newsletters and publication design.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Shopify Plus is a scalable e-commerce platform designed for large enterprises, providing unlimited scale, robust APIs, dedicated success managers, and the ability to manage sales across multiple sales channels in one place. It is built to handle high traffic events and transactions while ensuring reliability, security, and a seamless customer experience from browsing to checkout.
Social Media Today is a digital marketing media company that has been connecting marketers to customers and influencers through quality content since 2007. It provides various marketing services to help companies establish thought leadership, generate leads, and build relationships, including sponsored posts, webinars, custom content creation, and advertising. Social Media Today has a large engaged audience across social media platforms and its website.
This document discusses digital marketing strategies for entering the Chinese market. It notes that China has over 850 million internet users who primarily access the internet through smartphones. Local websites in China have made the login and buying process instantaneous by connecting user information to phone accounts. The document recommends finding an experienced local partner to help foreign brands properly localize and navigate China's many online platforms and marketing campaigns. It emphasizes that localization is the most important part of any successful entry into China.
iYogi, a provider of technical support services, launched a new cloud-based product called Digital Service Cloud targeted at large telecom and equipment manufacturers. To promote this, iYogi ran a LinkedIn Sponsored Updates campaign to generate brand awareness and high quality leads among decision makers. The campaign achieved click-through rates 2x benchmarks and built 62% of iYogi's current follower base within 3 months. It also resulted in 7-8% of engagements being shared and helped iYogi successfully engage business managers and influencers globally.
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
The document discusses predictions for mobile app development in 2015 and beyond. It covers the following key points:
- Mobile development is already challenging and is expected to become more difficult according to a Forrester report.
- Developers will need to optimize apps for a growing number of device types and form factors, with varying screen sizes and input methods.
- Social and messaging features will increasingly be built into mobile apps, driven by the growth of platforms like Facebook, WhatsApp, and WeChat.
- Apps will need to support multiple platforms (iOS, Android, Windows) simultaneously to reach the largest possible audience. Cross-platform tools may help simplify this process.
Futurity media our approach to content marketingStewart Baines
The document discusses developing an effective content marketing strategy for technology companies. It emphasizes that the strategy should be based on clear business goals and target audiences. A good strategy also requires creating engaging messages that address customer needs, and developing a variety of content types across different channels. The document provides tips for creating the strategy, such as identifying goals, developing core messages, and creating a content plan. It also introduces a content marketing agency that can help technology companies with developing and producing effective content.
Content Marketing Case Study Enough Digital (Presentation).pdfAmieSparrow2
This is a case study demonstrating how Enough Digital's content marketing services generated over 1,000 new leads and a stronger digital presence for a high-profile company.
With Enough Digital's content visibility retainer, our client benefitted from increased online visibility, resulting in over 1,000 new business leads and counting. Get in touch to see how Enough Digital can elevate the online presence of your business. www.enoughdigital.com
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
Digital Marketing in 2020 A recap of the best tools, trends, and tips in COVI...introtodigital
The document discusses digital marketing trends and best practices for 2020 during the COVID-19 pandemic. It recommends businesses focus on video content, interactive content like infographics and quizzes, and emerging platforms like TikTok to engage audiences. It also lists top digital marketing tools like Ahrefs, Buzzsumo and SEMrush and tips like optimizing content for voice search and using analytics to understand customers.
The document discusses various social media platforms that are suitable for businesses. It provides statistics on the number of users and demographics of major platforms like Facebook, LinkedIn, Twitter, and Instagram. Facebook has the highest number of users in the Arab region and is suitable for both networking and promoting content. LinkedIn is best for business to business networking while Twitter is well-suited for timely news and updates. The document also outlines Direct Information Technology's social media management services that can help businesses better engage with customers and improve communication through social listening and feedback.
Social media marketing plays a large role in business decisions and is important for IoT businesses to connect with customers, build loyalty, increase sales, and stay ahead of competitors. Some key social media marketing activities an IoT consulting firm can provide include growing social media connections and followers on LinkedIn and Twitter, evangelizing clients' solutions, increasing clients' visibility at conferences, and creating blog and website content. The consulting firm is well-positioned to help IoT businesses with their social media marketing needs and guide them through key activities.
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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2. About Us
At Internet of Business (IoB) we champion a
vertical-focused approach to covering how the Internet
of Things is impacting the enterprise and technology space –
providing breaking news and detailed analysis on a range
of sectors. The IoT age is upon us and we’re here to
illuminate how it’s making companies of all sizes more
efficient, productive and profitable.
Positioned near London’s ‘Silicon Roundabout’, we keep a finger
on the pulse of the latest technology developments important
to your business.
IoB Digital encapsulates the content marketing and
lead generation services we offer. Read on to discover
how partnering with us can meet your needs.
Reach
IoB’s readership spans the globe, including large user-bases in
North America, the UK and Europe. Our visitors are the key decision
makers, with 51% of newsletter subscribers at Director level and above.
IoB’s portfolio of vertically focussed business events across the US and
Europe also attract senior decision makers and business leaders.
Through an industry-specific approach to its coverage, Internet of
Business seeks to explore the disruptive impact of IoT, while illustrating the
many opportunities and challenges it creates – ensuring your
content reaches key decision makers at the right time.
3. Expertise
The Internet of Business team of experienced journalists is led
by industry-renowned Editor, Jessica Twentyman. With more than
20 years’ experience in analysing and explaining trends in the world
of technology, Jessica has written for national newspapers and trade
media publications, including The Financial Times, The Economist
Intelligence Unit, Diginomica.com and Computer Weekly.
Her team includes Adrian Bridgwater (Forbes, Computer Weekly,
The Register), Sooraj Shah (Computing), Rene Millman (Cloud Pro),
Nic Fearn (TechRadar) and Sandra Vogel (ZDNet). Collectively,
her team offers decades of knowledge, contacts, and expertise
in all areas of the tech industry.
Authority
Thanks to our online media publication and an independent team
of experienced technology journalists, we provide an exclusive
platform for you to leverage content that meets your objectives
and engages with the IoT community.
Only 34% of B2B marketers consider their content marketing to be
at either mature or sophisticated levels.* We can help take your
content strategy to the next level.
We partner with key organisations, from the enterprise to solution
providers, to capture and promote valuable insights, lessons learned and
success stories around IoT adoption, implementation and progression.
4. IoB Delivers
To create engaging,
authoritative
content
74% of B2B organizations
value creativity and craft in
content creation and
production.* Our expert
team of independent,
highly experienced
technology journalists,
will work with you to
develop your content and
present you as a thought
leader to our readers.
To reach the right
people at the
right time
87% of marketers prioritize
providing the right content
to the right person at the
right time.* Becoming an
IoB Content Partner gives
you the space on Internet
of Business to become an
authoritative voice in a
crowded IoT market.
To extend their
influence in a
meaningful way
80% of B2B organisations
are focused on using
content marketing to
build audiences.* Place
your content in front of
our targeted readership,
alongside industry
heavyweights, as well
as editorial news and
features produced by
the IoB team.
Our strategic marketing approach is focused on creating and distributing valuable, relevant,
and consistent content that attracts and retains a clearly defined audience – and, ultimately,
drive profitable customer action.
5. The Power of IoB Digital
Since launching in 2015, IoB has developed and delivered insightful and unbiased content to the IoT
community. We attract business leaders that are engaged in the broader discussion and drive the
conversation around IoT adoption. This snapshot highlights an average month’s activity.
6. IoB Digital offers enterprise and technology
solutions providers a full range of marketing
and lead generation services. From webinars
and whitepapers, to content creation and
curation, IoB Digital will help you create a
bespoke online campaign that champions
your brand and generates qualified sales leads.
Partner with
7. Newsletters
Sponsor an IoB email newsletter and share your content, logo and
banner with over 2,000 IoT purchasing decision-makers. With an open
rate of 40%, engagement is significantly higher than the industry average.
This is your opportunity to have your message delivered directly to the
inbox of our community of business leaders. The newsletter is extremely
well received with timely and pertinent content. With options to promote
your own article or take a banner advertisement position, you will have
considerable reach and impact.
Set among objective and unbiased content, your messaging will be
stand out, promoting maximum exposure via an exclusive platform.
Company Landing Page
Customise your own dedicated landing page on Internet of Business,
including company information, logos, and your latest content –
giving you an influential platform in front of over 37,000
unique visitors a month.
The landing page is your exclusive place to promote your own content,
whether gated or open, and further endorse your thought leadership. You
can link out to multiple articles and will have the option to stream video.
Your landing page can also capture aggregated news from the IoB site,
if you choose to do so, which makes for excellent talking points
and industry debate.
The page will have an exclusive URL and can be live for as long as
you choose, making it an agile vehicle that you can toggle on and off
to fit with your plans and campaigns.
8. Thought Leadership
Make your content go further by hosting your latest thought leadership
article or blog post on the Internet of Business homepage. Alternatively,
work with our team of journalists to create unique content that engages
our readers and generates leads.
Your article will be published on the IoB homepage and positioned
above the line. It will reside here for a period of one month, after
which the article will still be discoverable elsewhere on the site and
via search engines.
Your content can be gated, if desired, to capture downloader leads.
Otherwise, it will be published on your exclusive landing page, with
either the full article or a teaser and a link to the PDF –
subject to size of the article.
If you have multiple articles, they can be published consecutively for
one month each, or published side by side for one month.
Qualified Leads
No matter the package you choose, you will work with our team to
outline the best customer leads for you. Your targeted and authoritative
content on Internet of Business will generate qualified leads that
match your bespoke customer profile –
all tailored to suit your specific needs and budget.
Once we have established the core criteria for your lead
generation campaign, we will build the data sets, write the pitch and
then start talking to the market via the telephone. We will be actively
promoting your latest case study/ whitepaper and capturing qualified
Business Card Leads, for those professionals that express an interest in
your specific topic area. Your leads will be updated and sent to you
weekly. Run rates will vary subject to your qualifying criteria but can
range between 20-50 leads per week.
9. White Papers
Position your latest whitepaper on Internet of Business or work with our
team to produce something bespoke. IoB Digital will promote your content
to an audience of IoT purchasing decision-makers and telequalify all
generated leads.
Our team of elite journalists, led by editor Jess Twentyman, have vast
amounts of industry specific experience and have written for numerous
leading technology publications over the last several decades.
With your direction and valued input, they will curate a whitepaper to best
reflect your business and/or product. They will research and tailor the article
to your advantage, relating it to the latest industry developments.
You will liaise with the team throughout the process and sign-off on the
finished whitepaper. Once complete, we can work with you further to
promote the paper through the IoB site or build a targeted lead
generation campaign, subject to your needs and budget.
Webinars
Set the topic and lead the conversation in a webinar moderated by
Internet of Business editor Jessica Twentyman. Both Jessica and IoB Digital
are experienced in hosting and marketing successful webinars, on
everything from start-ups to blue-chip technology leaders.
Not everyone can attend an event, and this is where the real value of
webinars come in to their own. You pick the topic and speakers, and you
set the tone for your exclusive presentation to the broader IoT community.
Visitor metrics and details of registrants will be provided. The webinar
can be run live and then made available on-demand through the IoB
site for a pre-agreed period.
We will reach out to the market to promote it and generate registrations
in the six weeks leading up to your webinar. This includes multiple trigger
reminders to all registrants in the lead up to the start time.