Internet of Business (IoB) provides focused coverage on the Internet of Things (IoT) and its impact on various sectors, offering news, analyses, and content marketing services. Their experienced team of technology journalists aims to illuminate the efficiency and profitability improvements that IoT can bring to businesses while creating engaging content to reach decision-makers. IoB offers tailored marketing services, such as newsletters, landing pages, whitepapers, and webinars to help organizations establish authority and generate qualified leads within the IoT community.

1. internet
ofbusinessInforming IoT & the Connected World
internetofbusiness.com | digital@iob-media.com | +44 (0)20 3841 8349
Media Kit

2. About Us
At Internet of Business (IoB) we champion a
vertical-focused approach to covering how the Internet
of Things is impacting the enterprise and technology space –
providing breaking news and detailed analysis on a range
of sectors. The IoT age is upon us and we’re here to
illuminate how it’s making companies of all sizes more
efficient, productive and profitable.
Positioned near London’s ‘Silicon Roundabout’, we keep a finger
on the pulse of the latest technology developments important
to your business.
IoB Digital encapsulates the content marketing and
lead generation services we offer. Read on to discover
how partnering with us can meet your needs.
Reach
IoB’s readership spans the globe, including large user-bases in
North America, the UK and Europe. Our visitors are the key decision
makers, with 51% of newsletter subscribers at Director level and above.
IoB’s portfolio of vertically focussed business events across the US and
Europe also attract senior decision makers and business leaders.
Through an industry-specific approach to its coverage, Internet of
Business seeks to explore the disruptive impact of IoT, while illustrating the
many opportunities and challenges it creates – ensuring your
content reaches key decision makers at the right time.

3. Expertise
The Internet of Business team of experienced journalists is led
by industry-renowned Editor, Jessica Twentyman. With more than
20 years’ experience in analysing and explaining trends in the world
of technology, Jessica has written for national newspapers and trade
media publications, including The Financial Times, The Economist
Intelligence Unit, Diginomica.com and Computer Weekly.
Her team includes Adrian Bridgwater (Forbes, Computer Weekly,
The Register), Sooraj Shah (Computing), Rene Millman (Cloud Pro),
Nic Fearn (TechRadar) and Sandra Vogel (ZDNet). Collectively,
her team offers decades of knowledge, contacts, and expertise
in all areas of the tech industry.
Authority
Thanks to our online media publication and an independent team
of experienced technology journalists, we provide an exclusive
platform for you to leverage content that meets your objectives
and engages with the IoT community.
Only 34% of B2B marketers consider their content marketing to be
at either mature or sophisticated levels.* We can help take your
content strategy to the next level.
We partner with key organisations, from the enterprise to solution
providers, to capture and promote valuable insights, lessons learned and
success stories around IoT adoption, implementation and progression.

4. IoB Delivers
To create engaging,
authoritative
content
74% of B2B organizations
value creativity and craft in
content creation and
production.* Our expert
team of independent,
highly experienced
technology journalists,
will work with you to
develop your content and
present you as a thought
leader to our readers.
To reach the right
people at the
right time
87% of marketers prioritize
providing the right content
to the right person at the
right time.* Becoming an
IoB Content Partner gives
you the space on Internet
of Business to become an
authoritative voice in a
crowded IoT market.
To extend their
influence in a
meaningful way
80% of B2B organisations
are focused on using
content marketing to
build audiences.* Place
your content in front of
our targeted readership,
alongside industry
heavyweights, as well
as editorial news and
features produced by
the IoB team.
Our strategic marketing approach is focused on creating and distributing valuable, relevant,
and consistent content that attracts and retains a clearly defined audience – and, ultimately,
drive profitable customer action.

5. The Power of IoB Digital
Since launching in 2015, IoB has developed and delivered insightful and unbiased content to the IoT
community. We attract business leaders that are engaged in the broader discussion and drive the
conversation around IoT adoption. This snapshot highlights an average month’s activity.

6. IoB Digital offers enterprise and technology
solutions providers a full range of marketing
and lead generation services. From webinars
and whitepapers, to content creation and
curation, IoB Digital will help you create a
bespoke online campaign that champions
your brand and generates qualified sales leads.
Partner with

7. Newsletters
Sponsor an IoB email newsletter and share your content, logo and
banner with over 2,000 IoT purchasing decision-makers. With an open
rate of 40%, engagement is significantly higher than the industry average.
This is your opportunity to have your message delivered directly to the
inbox of our community of business leaders. The newsletter is extremely
well received with timely and pertinent content. With options to promote
your own article or take a banner advertisement position, you will have
considerable reach and impact.
Set among objective and unbiased content, your messaging will be
stand out, promoting maximum exposure via an exclusive platform.
Company Landing Page
Customise your own dedicated landing page on Internet of Business,
including company information, logos, and your latest content –
giving you an influential platform in front of over 37,000
unique visitors a month.
The landing page is your exclusive place to promote your own content,
whether gated or open, and further endorse your thought leadership. You
can link out to multiple articles and will have the option to stream video.
Your landing page can also capture aggregated news from the IoB site,
if you choose to do so, which makes for excellent talking points
and industry debate.
The page will have an exclusive URL and can be live for as long as
you choose, making it an agile vehicle that you can toggle on and off
to fit with your plans and campaigns.

8. Thought Leadership
Make your content go further by hosting your latest thought leadership
article or blog post on the Internet of Business homepage. Alternatively,
work with our team of journalists to create unique content that engages
our readers and generates leads.
Your article will be published on the IoB homepage and positioned
above the line. It will reside here for a period of one month, after
which the article will still be discoverable elsewhere on the site and
via search engines.
Your content can be gated, if desired, to capture downloader leads.
Otherwise, it will be published on your exclusive landing page, with
either the full article or a teaser and a link to the PDF –
subject to size of the article.
If you have multiple articles, they can be published consecutively for
one month each, or published side by side for one month.
Qualified Leads
No matter the package you choose, you will work with our team to
outline the best customer leads for you. Your targeted and authoritative
content on Internet of Business will generate qualified leads that
match your bespoke customer profile –
all tailored to suit your specific needs and budget.
Once we have established the core criteria for your lead
generation campaign, we will build the data sets, write the pitch and
then start talking to the market via the telephone. We will be actively
promoting your latest case study/ whitepaper and capturing qualified
Business Card Leads, for those professionals that express an interest in
your specific topic area. Your leads will be updated and sent to you
weekly. Run rates will vary subject to your qualifying criteria but can
range between 20-50 leads per week.

9. White Papers
Position your latest whitepaper on Internet of Business or work with our
team to produce something bespoke. IoB Digital will promote your content
to an audience of IoT purchasing decision-makers and telequalify all
generated leads.
Our team of elite journalists, led by editor Jess Twentyman, have vast
amounts of industry specific experience and have written for numerous
leading technology publications over the last several decades.
With your direction and valued input, they will curate a whitepaper to best
reflect your business and/or product. They will research and tailor the article
to your advantage, relating it to the latest industry developments.
You will liaise with the team throughout the process and sign-off on the
finished whitepaper. Once complete, we can work with you further to
promote the paper through the IoB site or build a targeted lead
generation campaign, subject to your needs and budget.
Webinars
Set the topic and lead the conversation in a webinar moderated by
Internet of Business editor Jessica Twentyman. Both Jessica and IoB Digital
are experienced in hosting and marketing successful webinars, on
everything from start-ups to blue-chip technology leaders.
Not everyone can attend an event, and this is where the real value of
webinars come in to their own. You pick the topic and speakers, and you
set the tone for your exclusive presentation to the broader IoT community.
Visitor metrics and details of registrants will be provided. The webinar
can be run live and then made available on-demand through the IoB
site for a pre-agreed period.
We will reach out to the market to promote it and generate registrations
in the six weeks leading up to your webinar. This includes multiple trigger
reminders to all registrants in the lead up to the start time.

10. internetofbusiness.com | digital@iob-media.com | +44 (0)20 3841 8349