MobiWeb is a mobile marketing company that partners with organizations to engage audiences through mobile devices. It creates interactive mobile directories and custom websites designed specifically for mobile use. This allows businesses to get found faster, engage users through an easy-to-use platform, create revenue through mobile advertising and commerce, and build their brand on mobile. MobiWeb offers various mobile marketing packages ranging from a basic listing to fully custom sites. Its solution allows businesses to attract, engage, and retain mobile users.
Social Commerce - Real Shopping [R]evolution?Bluerank
A co-presentation of Erica Schmidt, Global Search Director, iProspect & Zbigniew Nowicki, Managing Director, Bluerank from "E-commerce Development" conference held by Informedia Polska & Puls Biznesu.
Social Commerce - Real Shopping [R]evolution?Bluerank
A co-presentation of Erica Schmidt, Global Search Director, iProspect & Zbigniew Nowicki, Managing Director, Bluerank from "E-commerce Development" conference held by Informedia Polska & Puls Biznesu.
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Check out this presentation for an all-inclusive look at 2018 digital marketing trends, including the latest in email design, display advertising, social media advertising, and how to best leverage online data to boost marketing ROI.
This guide introduces the Value Exchange Mapping System (VEM). The VEM works with the Business Model Canvas to provide a kind of "stereo vision" with respect to the business model. The VEM perspective is the logic of value exchanges within the value network. By contrast, the Business Model Canvas (BMC) perspective is the logical relationships among the nine build blocks. Together, the VEM and BMC give a more comprehensive view of the business model from the vantage point of an organization and the value network in which it operates. In concert with the business model canvas, Value Exchange Mapping is a useful tool for business model thinking and business model innovation.
This guide contains the download links for all the VEM icons - .png images, Omnigraffle and Visio stencils and templates (Creative Commons license)
The Value Exchange Mapping System is a product of collaborative research between academics at Georgia State University, companies, and consultants. The research was facilitated by the Institute of Strategic Innovation located in Atlanta, Georgia USA.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Contact us to discuss the opportunities that the mobile web presents: info@digitalmarketingproz.com
Many professionals forecast by 2016, Internet users will rely more on mobile access to perform searches, access the web, and check email as opposed to the traditional methods of going online via a computer.
Obviously, with small screens and basic functionality,online users need an easy way to consume content from portable devices, which is why mobile websites came into existence.
A mobile website is a website that’s accessed through smartphones and portable tablets. Mobile websites are a streamlined versions of traditional websites, that makes it simple for mobile users to access and navigate websites quickly.
For small business owners, it is important to have a mobile website as many are now using the web through their mobile devices.
Customers who are using smartphones or portable tablets can perform an internet search for your type of product or service and reach your website. Therefore,This is why it’s so important that your company has a mobile friendly version of your site.
Finally, Lastly, mobile sites open up an entire new opportunity for marketing. Several alternative marketing channels are available on mobile sites, such as mobile coupons, location check-ins, and more.
Smartphones and tablets are being used by more and more people, and these figures are expected to grow. Having a mobile site is crucial for small business owners as more and more people are now use their smartphones as their only internet device.
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Check out this presentation for an all-inclusive look at 2018 digital marketing trends, including the latest in email design, display advertising, social media advertising, and how to best leverage online data to boost marketing ROI.
This guide introduces the Value Exchange Mapping System (VEM). The VEM works with the Business Model Canvas to provide a kind of "stereo vision" with respect to the business model. The VEM perspective is the logic of value exchanges within the value network. By contrast, the Business Model Canvas (BMC) perspective is the logical relationships among the nine build blocks. Together, the VEM and BMC give a more comprehensive view of the business model from the vantage point of an organization and the value network in which it operates. In concert with the business model canvas, Value Exchange Mapping is a useful tool for business model thinking and business model innovation.
This guide contains the download links for all the VEM icons - .png images, Omnigraffle and Visio stencils and templates (Creative Commons license)
The Value Exchange Mapping System is a product of collaborative research between academics at Georgia State University, companies, and consultants. The research was facilitated by the Institute of Strategic Innovation located in Atlanta, Georgia USA.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Contact us to discuss the opportunities that the mobile web presents: info@digitalmarketingproz.com
Many professionals forecast by 2016, Internet users will rely more on mobile access to perform searches, access the web, and check email as opposed to the traditional methods of going online via a computer.
Obviously, with small screens and basic functionality,online users need an easy way to consume content from portable devices, which is why mobile websites came into existence.
A mobile website is a website that’s accessed through smartphones and portable tablets. Mobile websites are a streamlined versions of traditional websites, that makes it simple for mobile users to access and navigate websites quickly.
For small business owners, it is important to have a mobile website as many are now using the web through their mobile devices.
Customers who are using smartphones or portable tablets can perform an internet search for your type of product or service and reach your website. Therefore,This is why it’s so important that your company has a mobile friendly version of your site.
Finally, Lastly, mobile sites open up an entire new opportunity for marketing. Several alternative marketing channels are available on mobile sites, such as mobile coupons, location check-ins, and more.
Smartphones and tablets are being used by more and more people, and these figures are expected to grow. Having a mobile site is crucial for small business owners as more and more people are now use their smartphones as their only internet device.
Mobilio Review - OTO - Bundle - Best BonusTony Dong
Mobilio review detail with OTO and the best bonus for bundle deal from Tom Yevsikov here https://reviewproductbonus.com/mobilio-review-bonus
Mobilio Is The World’s First, A.I Based GoogleTM Friendly Technology To Convert All Business Elements Including Any Website, Link, Video, Graphic, and Document Into Mobile Optimized First & Even Start A Full Blown, Profitable Marketing Agency In Just 3 EASY Clicks.
Read more here https://reviewproductbonus.com/mobilio-review-bonus
Corporate Connections, Internet leased lines, VPN Services in LucknowRetainers Incorporation
Retainers Incorporation offers excellent business solutions for internet leased lines, VPN, Corporate Connections and Toll Free numbers in Lucknow, UP East
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
errnio monetizes mobile web around gestures and events, as opopsed to traditional banner marketing, enabling a much higher conversion and a more natural interaction with the target audience.
Mobile Website and Digital Marketing for Becker Professional Education Duo Consulting
An overview of Becker’s digital marketing efforts including mobile sites, paid and organic search, banner campaigns, social media, and most recently behavioral and retargeting.
For more than 50 years, Becker Professional Education has been a global leader in exam review and continuing education for accounting, finance and project management professionals. With the shift towards mobile, learn how Becker worked with Duo Consulting to develop a mobile strategy including website integration, content strategy and key performance. Join Yasmeen Schuller and Jaime Smith to learn how they were able to integrate a mobile strategy into the existing platform, along with a review of other digital marketing efforts.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
12. Who is MobiWeb®? MobiWeb® A Mobile Marketing Company… that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.
13. What We Do Create Interactive Mobile Directories… together with… Custom ‘Made for Mobile’ Interactive Websites that help businesses… a) Get found faster and connect to audiences quicker b) Engage users with an easy to read, easy to navigate platform c) Create revenue via mobile advertising & mobile commerce d) Create a positive brand experience on the mobile internet www.mobiweb.mobi
14.
15. Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.
16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign
32. The Market Opportunity MobiWeb® Mobile Web access will surpasstraditional PC access by… 2013 Gartner Research 2010
33. What Google is Saying About the Mobile Web “…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs Google CEO Eric Schmidt January 22nd, 2010 "We think there is the potential to actually make this Mobile Web better than the PC Web.” Jonathan Rosenberg SVP, Google Product Management January 22nd, 2010 .
46. Find Relevant Information onLarger Screen Web-Enabled Phones
47. The Mobile Marketing Package MobiWeb® To Attract, Engage, & Retain MobiDirectory® To Get Found Positive Experience With Company Brand Competitive Advantage
51. Scroll down alpha order or search by category Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)
52. 4 ‘Get Found’ Mobile Marketing Options Basic Listing Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi www.mobiweb.mobi/blog 602.820.1300 Option 1 ‘Personal’ Mobile Website Option 2 Option 3 Semi-Custom ‘Business’ Mobile Website Option 4 Custom ‘Business’ Mobile Website
53. Option 1: Basic MobiDirectory® Listing Go to MobiDirectory.net Sign-up from cell phone Sign-up by Cell You’re listed Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 Users click for Quick Connect
54.
55. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)
56.
57. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)
58. Option 4: Custom MobiWeb® Business Multiple Tabs/Pages
59. Add Custom Features & Multiple Pages MobiWeb®Main Page Second Page Third Page & More… Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)
68. Anyone who signs up for a MobiWeb®Siteautomatically receives a ‘Basic MobiDirectory® Listing’ Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 MobiWeb® The MobiWeb®icon will appear under listing for a ‘quick connect’ to your MobiWeb® site
69. Mobile Marketing ‘Package’ Pricing Business Semi-Custom Business Custom Basic Listing Personal American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000 Fax: (202) 303 5431www.redcross.org support@redcross.org $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr $995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes per yr $399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites
70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network Mobile Marketing Definition Mobile Marketing Association Nov. 2009
77. Attract MobiWeb® Use… With Current Web Domain & Attach to Existing Website OR As a Solo Mini-Website MobiWeb.mobi/quiznos www.quiznos.com
78.
79.
80. Engage Use for Quick, Short-Term Campaigns Up to 2 weeks turnaround (depending on requirements)
81. Engage Use with Traditional Ad Campaigns Television Tradeshows/Events Radio Visit mobiweb/ces Visitmobiweb/oprah Visit mobiweb/quiznos Print Billboards Internet banners MobiWeb® Visit mobiweb/quiznos Visitmobiweb/subway Visitmobiweb/coleman
82. Engage Mobile Commerce Solutions conduct a credit card transaction… with a secure single-click Increase Conversion Rates & Revenue
84. Engage Insert a MobiDirectory®‘widget’ on your primary site… View our profile in MobiDirectory® Users click widget to reach… your MobiDirectory®Listing
88. MobiWeb® The MobiWeb® Advantage 10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007) First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones Partnership with major Marketing Communication firm(s)that allows mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-servicesolution) Ability to Monetize thru sponsorships (banner space for companies to advertise)
89. Comparison This ‘mobile’ website lists other mobile websites. Hard to navigate and read from an iPhone
90. Comparison Click here and you get this We clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the ‘best’ mobile websites in their category. Hard to navigate from Home Page to this page
91. Comparison This ‘mobile’ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone
92. MobiWeb® Screens & Lists only discretionaryuser-friendly mobile sites Competitive Differentiator
103. Rate a product or serviceHard to Read Small Print Difficult to Navigate
104. Compare with other ‘Made for Mobile’ Websites… Easy to Use…Easy to Read interface & navigation Consistency from site to site Competitive Differentiator
106. MobiWeb® MobiWeb® is a Mini-Website Server - Based Anyone, can Access Anywhere, Anytime
107. App Usage Soaring in 2010 Because Businesses want More ‘Standardization’ MobiWeb® will soar because it automatically interfaces with most web-enabled cell phones
108. With a MobiWeb®, you can easily move from … MobiWeb® site to MobiWeb® site
109. In an app environment, users can’t move consistently from App to App and… Competitive Differentiator Are Hesitant to exit and move from App to Website
110. Challenge with Apps vs Mobile Web Browser Apps MobiWeb® Less expensive; easier to support and maintain Server-based platform – anyone can access anywhere, anytime; more powerful No downloads or installation required for users Can use with PC’s and most web-enabled cell phones Quick turnaround with no ‘proprietary’ development and additional testing time required. Costly to create a single app Limited to particular cell phone users, distribution & market size Requires downloading and installation for users; robs space; needs constant updating and data copying Only runs on specific cell phone devices Time intensive to adapt for each smartphone( 5 apps/ 5 phones)
111.
112. An app can be jarring to take users out to a web browser
113. Easier to build and debug. An app requires specialized coding to make native app work properlyZD Net, Dec. 2009
114.
115.
116. Mobile site sold 80% more airline tickets than appUsers were very reluctant to leave app environment by clicking ad Mobile Web ad formats appear to be more effective than App ad formats
117. App Reach is Limited Most can’t reach PC’s and are… Competitive Differentiator Restricted to specific manufacturers
118. Where’s the Focus in Mobile Marketing? January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company… 52 % marketerswould focus on Mobile Web site 40 % marketerswould focus on mobile app Development (because ads/promotions are short-term for most campaigns) development
120. MobiWeb Results Long-Term Results Short-Term Results Costs up to 50% less than traditional promotional campaign Easier to support & maintain than an app Use with PC’s and most web-enabled cell phones Drives revenue through mobile commerce Faster mobile internet engagement Higher user satisfaction & brand experience Less expensiveto create than app Reaches critical mass faster with server-based platform Reaches anyone, anywhere, anytime (not limited to cell phone type) No downloads or installation required for users. Quick turn-around time for short-term promotional campaigns Increased Traffic & Revenue
mobile web content makes it tricky for traditional search engines to ply their trade. "Algorithms on the desktop web fall apart on the mobile web,Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/02/02/urnidgns002570F3005978D8002576BE00628461.DTL#ixzz0eUTFuW2V
Simple data entryConsistent & easy navigation to web contentCan be used on most web-enabled phones
$995 per page
MobiDirectory® Basic Listing- Free. Sign-up via cell phone. Upgrade listing to Semi-custom or Custom and MobiWeb® logo appears next to the listing. Click link. MobiWeb® Semi-Custom (Two panel-For Personal pers. photo) – Free. Sign-up & add/edit content via cell phone/pc. (Inc. Hosting w/full service as long as customer acknowledges/accepts sponsor ads will rotate on the bottom). MobiWeb® Semi-Custom (Two panel-For Business co. logo) - $399.00 Sign-up & add/edit content by cell phone/pc. (Inc. Hosting w/full service 1 yr.). $199.00 each additional yr. MobiWeb® Custom- $995.00 per panel except special applications, i.e., reservations systems. * We’ll get more aggressive on pricing once we measure/understand costs. (Inc. One yr. Hosting w/full service and one upload/change per quarter and rotating ad on all personal & business ) Hosting each additional year- $995.00 inc. one upload/change per quarter .
Advertising can be delivered in many ways: • Opt-in schemes to send ads via text or multimedia message • Display space on websites accessed by mobile users • Search-based ads (similar to PC search ads), that appear next to search results Understanding the Mobile Ecosystem • Ads that are built into or served into games or other online applications like TV program guides • Ads that accompany downloaded or streaming video, or mobile TV broadcasts
Value for customers. MobiWeb®- NOT JUST AN APP! for marketing and promoting over web enabled cell phones; products, services, people, promotions, multiple locations, conferences, special events/appearances, Executives(great human resource tool), Entertainers. Increase sales, improve customer service , reps can send/ store on his/her web enabled phone, build trust & creditability before/after the sale or service, include info about company, credentials, photos, contact info with quick connect, video, music, special offers/coupons, events, mobile commerce, survey customers and more! USE WITH YOUR EXISTING ADVERTISING! Nancy? Is Your Company & Advertising “MobiWeb® Friendly” ?